The Brandinc PR Podcast

December isn’t a dead month for PR… it’s a  strategic advantage . In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW. We’re covering: • Why journalists still need stories in December • Evergreen holiday angles that ALWAYS get picked up •...

What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling? On this episode of the  Brandinc PR Podcast , host  Brandi Sims  chats with  Noah Greenberg , Founder of  Stacker , about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore: How Stacker flips traditional pitching on its head The role of auto...

What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win? In this episode of  The Brandinc PR Podcast , host  Brandi Sims, PhD, MBA  sits down with  Natalie Alberta Dusey , the powerhouse  Global Chief of Staff at Meet The People , to talk all things leadership, culture, and corporate transformation. With more than 22 years of experience acros...

Think you missed your chance to land holiday media?  Not on my watch. In this punchy short episode, I’m breaking down  exactly what you can STILL pitch before the year wraps  — yes, even if you haven’t sent a single holiday email yet. You’ll learn: ✨ Why it’s  not too late  to pitch holiday stories 🎁 The 3 holiday angles media outlets are still saying YES to 🔥 How to stand out in a crowded seas...

Are You Building Relationships—Or Just Pitching in Disguise? Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀 In this quick solo episode, Brandi Sims breaks down the growing trend of  performative relationship marketing —where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation. You’ll learn: ✨ The difference...

What’s the real cost of telling the story? In this powerful episode of The Brandinc PR Podcast , host Brandi Sims , Founder & CEO of Brandinc PR , sits down with sisters Chelsea Fuller and Takara Pierce , co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices. Together, they unpack their groundbreaking n...

What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with communications veteran  John James Nicoletti  to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights...

\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and  serious  impact. 💥 In this episode of the  Brandinc PR Podcast , host  Brandi Sims  (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with  Sarah Boyd, CEO of The Digital Dept. , to break down the business of influence. We get into: 🔥 The biggest wins (and fails) Sarah’s seen in...

We did it— The Brandinc PR Podcast  is officially ONE year old! 🎉 In this special anniversary episode, host  Brandi Sims , Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast. Brandi shares: The standout guest moments and big takeaways from Year One What producing the podcast has taught he...

AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about  Authenticity vs. AI in Content Creation . From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools. ✨ Expect bold insights, practical strategies, and a few...

In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert  Alison Deyette . With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, an...

What does it  really  take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse. In this episode, we talk about: The marketing moves that cut through the noise in a saturated industry How to build  real  consum...

Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.? In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about...

When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans. In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and...

When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad? In this episode, host Brandi Sims sits down with Scott Rosenblum , President and Founder of LEVEL PR , to unpack one of the most misunderstood elements of startup success: PR timing . With over 20 years in tech PR and a niche focus on B2B and fintech startups, Sco...

In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse,  Dr. Charmain Jackman , to talk all things visibility, voice, and values. From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health...

What does it take to keep major consumer brands like Monster Energy and Boxed Water in the spotlight? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with  Matt Kovacs , President of BLAZE PR, to explore the strategy behind standout campaigns in CPG, wellness, and hospitality. With over 20 years in the game and a trophy case of awards to match, Matt shares real stories fro...

In this episode of the Brandinc PR Podcast, Brandi Sims sits down with Penn State professor and author Bill Zimmerman to explore the intersection of digital media, education, and the booming creator economy. From his new textbook, Understanding the Creator Economy , to launching content creator summer camps and certificate programs, Bill shares how he's preparing students—both aspiring influencers...

What does it really take to cut through the digital noise and  own your voice  in today’s content-saturated world? In this episode, Brandi Sims sits down with  Joe Massa , CEO of  Podtopia Network , longtime media pro, and host of the  Podcast Accelerator , to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale  real influence . We’re talking: The fu...

What happens when a top-tier UK journalist-turned-media-trainer drops 30+ years of press wisdom on the mic? You press record—and take notes. This week on  The Brandinc PR Podcast , Brandi Sims chats with Guy Clapperton, host of one of the top 15 futurist podcasts worldwide (yes,  number nine ), PR industry legend, and a voice of reason for anyone who's ever blanked during a media interview. With r...

Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage. In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of  This Is DeLaCruz , the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows. We dive into how they...

What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on  The Brandinc PR Podcast , host  Brandi Sims  sits down with  Kris Dehnert , the powerhouse CEO and co-founder of  Dugout Mugs , to talk strategy, sales, and staying grounded while scaling big. With  over $50 million in sales , partnerships with  Major League Baseball , and a...

How do you lead when you’re the  first  — and often the only one — in the room? In this powerful episode of the Brandinc PR Podcast, Brandi Sims sits down with the incomparable  Monique A.J. Smith , a pioneering force in athletics administration and leadership coaching. With over 30 years in the game, Monique has built a dynamic brand across podcasting, publishing, education, and executive trainin...

This episode of the  Brandinc PR Podcast  features a conversation with  Aquila Mendez-Valdez , Founder and CEO of  Haute in Texas , the award-winning PR and marketing agency behind collaborations with brands like Vogue, Prada, Neiman Marcus, and Orangetheory. Brandi and Aquila dive into the real, raw, and rewarding sides of entrepreneurship—how Aquila scaled her business to six figures, built a fr...

What do presidential campaigns, power ballads, and wedding speeches have in common?  Brian Franklin. In this episode, Brandi chats with the multi-hyphenate co-founder of  Vows & Speeches —a wildly creative, award-winning biz that helps people say the right words when it matters most. From advising politicians to helping couples express their vows without sounding like AI, Brian brings the rece...