The Brandinc PR Podcast

The red carpet was hot, the performances were 🔥—but the real story? How the American Music Awards are changing the PR game. In this episode, Brandi breaks down how award shows like the AMAs are no longer just entertainment—they're  strategic visibility goldmines . 🎯 From CBS + Paramount+ streaming strategy to red carpet brand collabs and viral TikTok moments, this is your playbook for turning ev...

Is AI the new PR assistant we never knew we needed… or the reason journalists are ghosting your pitches?  In this bold mini-episode, Brandi Sims breaks down the  real  impact of AI on public relations—from smarter strategy to overdone spam. We’re talking robot-written press releases, fake thought leaders, and what you  actually  need to know to stay ahead without losing your human touch. 🔥 Whethe...

Tired of feeling like your brand’s playing hide and seek with success? This week, we’re chopping it up with THE Gresham “Gresh” Harkless Jr.—the genius behind CBNation and Blue 16 Media. He’s not just preaching visibility, he’s handing out the whole strategy playbook for CEOs, entrepreneurs, and creatives who are ready to shine loud and proud . From building your biz like a media company (yes, you...

Think you need to be famous, have an event, or already have media buzz to land press? Think again. In this episode, I’m breaking down the 3 biggest myths about getting PR — and showing you exactly what works instead. You’ll learn how to pitch yourself confidently (even if you’re just getting started), how to build media credibility from scratch, and why the “celebrity factor” is overrated. This is...

What do Forrest Gump, corporate boardrooms, and global beer brands have in common? Honestly… more than you’d think. In this episode of  The Brandinc PR Podcast , I’m sitting down with Dayna Adelman — 15-year PR powerhouse, former HEINEKEN comms exec, and freshly minted author of  The Youngest One in the Room . We’re diving into her career full of unplanned (but wildly meaningful) escapades, what i...

What do Wiz Khalifa, a golf ball-sized brain tumor, and social media concert wizardry have in common?  Benjamin Shrader. In this electric episode of  The Brandinc PR Podcast , Brandi sits down with the Texas-based CEO of Shrader Promotions, who went from student side hustles to  packing out venues  with chart-topping artists—all while navigating severe dyslexia, ADHD, and a life-altering haealth s...

Grab your sunscreen and your media statements—because we’re diving  deep  into the drama-filled waters of  The White Lotus  Season 3 In this solo episode, I’m unpacking the scandal, the storytelling, and the not-so-subtle PR disasters that unfold at the most luxurious (and chaotic) resort on TV. What can brands learn from it all? More than you'd think. ✨ Crisis comms when everything goes sideways...

She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating  National Use Your Gift Card Day  — a national movement that’s making waves every January. Get...

What does it  really  take to be an entrepreneur? Spoiler alert: It’s not just passion — it’s grit, heart, and a whole lot of uncomfortable moments. In this episode, we sit down with serial entrepreneur and author Kelvin Abrams, who’s turning failures into fuel and teaching others to do the same. Fresh off the release of his book  Get Uncomfortable or Change Course , Kelvin shares his raw, no-BS t...

If your brand is caught in a media storm, do you A) hide under a rock, B) tweet something you’ll regret, or C) call Ryan McCormick? (Hint: It’s  always  C!) On this episode of  The Brandinc PR Podcast , we’re sitting down with PR powerhouse Ryan McCormick—Co-Founder & Media Relations Specialist at Goldman McCormick—who knows a thing or two (or a thousand) about keeping brands cool under pressu...

What do Blue Cross Blue Shield, Rust-Oleum, Orbitz, and AT&T have in common? Besides being household names, they’ve all had the Midas touch of marketing maven Alesha Henley! 🎯 On this episode of  The Brandinc PR Podcast , we’re sitting down with Alesha—marketing executive extraordinaire and the mastermind behind  A Dose of Insight , a fractional marketing and consulting firm that helps small...

Ever wonder how E! Entertainment became the powerhouse of pop culture? We’re sitting down with the legend himself—Larry Namer, co-founder of E! and the mastermind behind global media ventures in China, Russia, and beyond. In this episode, we dive into his wild journey from cable TV’s early days to building billion-dollar brands worldwide. Larry spills on what it  really  takes to launch a media em...

What do A-list nightclubs, platinum-selling artists, and venture-backed startups have in common? A killer brand strategy—and Connor Treacy knows exactly how to make it happen. As the mastermind behind OffSunset’s $4M+ success, a former A&R exec at Universal Music Group, and a branding powerhouse in venture capital, Connor has cracked the code on PR, influence, and high-impact business moves. I...

In this episode of  The Brandinc PR Podcast , we’re diving into the powerful intersection of PR and SEO with Stephany Kaufman, founder of UPBEAT, a creative & digital agency helping small business owners, startup founders, and solopreneurs scale with intention. We break down how earned media and backlinks can supercharge your search rankings, the role of storytelling in SEO, and why aligning P...

What happens when a sports organization steps into a PR crisis that isn’t their own? In this episode of  The Brandinc PR Podcast , we dive into the recent controversy involving the New Orleans Saints and Pelicans, who reportedly assisted the local archdiocese in managing its clergy abuse scandal. Is this smart crisis strategy or an ethical misstep? Join me as we break down the risks, responsibilit...

In this episode of  The Brandinc PR Podcast , we sit down with Petrona Joseph, founder and publicist of Twenty-Six Comms, to explore the evolving world of PR and communications. Petrona shares her journey from overcoming adversity to building a thriving hybrid PR agency operating in Montreal and Atlanta. We dive into today’s biggest PR trends, the power of collaboration, and how resilience fuels s...

In this powerful episode of  The Brandinc PR Podcast , we sit down with Nikki Adebiyi, Founder and Director of Bounce Black, to discuss the intersection of mental health, race, and resilience. From her personal journey of overcoming anxiety and depression to her work as a trauma-informed life coach and DEI advocate, Nikki sheds light on the gaps in mental health support for Black and marginalized...

In this captivating episode of  The Brandinc PR Podcast , Brandi Sims sits down with Peter Woolfolk, President & Founder of Communications Strategies and host of the acclaimed  Public Relations Review  podcast, ranked in the top 1% globally. Peter shares his incredible journey, from high-profile roles in the Clinton Administration and advising Surgeon General Dr. David Satcher, to founding his...

In this inspiring episode, we sit down with Dr. Kristy Taylor, a trailblazer who transitioned from a distinguished military career to becoming a sought-after Career & Executive Coach. Dr. Taylor shares her remarkable journey, the bold moves that landed her a speaking engagement at Yale early in her career, and how stepping out of the box is the key to unlocking unexpected opportunities. Tune i...

Meta is shaking things up—removing fact-checking and loosening content rules across its platforms. In this episode, we break down what Zuckerberg’s bold move means for brands, PR pros, and the future of digital storytelling. Tune in to learn how to navigate the risks, leverage new opportunities, and stay ahead in an evolving social media landscape.

In this episode of  The Brandinc PR Podcast , we’re breaking down the top 5 PR trends that will dominate 2025. From journalists pivoting to content creators and dialing back on AI-driven content to embracing online media collaborations, creative brand partnerships, and the evolving world of speaking engagements—these trends aren’t just buzzwords. They’re actionable insights you can use to elevate...

In this episode of  The Brandinc PR Podcast , we dive into the essential steps to set your PR goals for 2025. We’ll start by auditing 2024—highlighting what worked and what didn’t—and use those insights to outline clear, actionable goals for the new year. Learn how to create a detailed plan, build a winning strategy with the right key players, and set a realistic budget for your PR efforts. Plus,...

In this episode, we dive into Jay-Z’s response to the sexual assault allegations tied to Diddy, analyzing the highs and lows of his public handling. From the power of his self-penned statement to the missteps in language and timing, we break down what worked, what didn’t, and the lessons public figures can learn when navigating crises in the spotlight. Tune in for an honest and insightful discussi...

Did you know social media has officially overtaken TV as the top purchase motivator? In this episode, we unpack the findings from DISQO’s latest Consumer Trends report and explore how businesses can capitalize on this shift. Learn why Millennials and Gen X are increasingly influenced by social ads, what keeps Gen Z hooked, and actionable tips to turn your social content into powerful sales tools....

In Episode 7, we pull back the curtain on the dazzling brand rollout of  Wicked ! Dive into the enchanting lessons from partnerships with Bloomingdales, Lush, and more, plus insider tips on leveraging influencer collaborations to build buzz. Learn the art of securing media placements to create viral, headline-grabbing moments that define your brand. It's time to tap into your own magic and make yo...