The Brandinc PR Podcast

PR professionals have been asked to prove ROI for decades. Most of them have been handing executives vanity metrics and hoping nobody asks too many questions. Michael Emerton decided to actually solve the problem. 👀 This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Michael Emerton, Co-Founder and CEO of BridgeView Marketing — a boutique, metrics-based PR and digital market...

Edible Arrangements built an empire on chocolate-covered strawberries. So what happens when the same house of brands launches a low-dose THC gummy e-commerce company? You get one of the boldest brand extension plays in recent marketing history — and a CMO conversation you don't want to miss. 👀 This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Angela Johnson, newly prom...

What does PR actually mean when AI can write the press release, pitch the journalist, and draft the follow-up — and none of it sounds like you? 👀 This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Elliot Tomaeno, Founder and CEO of ASTRSK PR — a New York-based agency built for brands that embrace their rebellious side. Since founding ASTRSK in 2012, Elliot has helped launch...

She helped turn a bronze statue into a global cultural sensation with zero paid media. Now she's making another bold bet — this time as CMO of Scribd , positioning the brand as the antidote to AI noise in a world drowning in fast content. 👀 This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Gemma Craven, Chief Marketing Officer at Scribd, Inc. With 25+ years of experience b...

What if a press placement wasn't just good for brand awareness — what if it determined whether someone gets to live and work in the United States? 👀 This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Kristen Hoff, co-founder of Global Talent PR — a firm that secures earned, editorial media coverage for professionals pursuing extraordinary ability visas like the EB-1A, O...

She started at 16 working fast food. By her mid-twenties, she was managing a $500,000 marketing budget for the number one revenue-generating Hilton franchise in the world. At 26, she walked away from corporate, moved to a small beach town in Destin, Florida, and built an award-winning PR agency from scratch. And she never looked back. In this episode, I sit down with Whitney Lee — founder of True...

What does it look like to be ahead of the curve — not once, but consistently, across decades and some of the most iconic brands in the world? In this episode, I sit down with Anthony Reeves — a brand and creative executive whose career has taken him from the Australian Outback to the C-suite of LVMH, Amazon, WPP, and Kohler Co. He delivered his first AI keynote in 2017 and spoke at Cannes Lions in...

What happens when you enter an industry that wasn't built for you — and decide to reshape it anyway? In this episode, I sit down with Cris Gordon, founder of CB Communications, Chief Brand Officer and Head of MMC Beauty, and the voice behind Brandidly Speaking. With 17+ years spanning global prestige brands like Estée Lauder Companies and Sisley Paris to indie founder-led businesses, Cris has...

Bold claim. Earned claim. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with  Andy Barr  — strategic communications specialist, digital PR expert, and the man widely recognized for pioneering the discipline of Digital PR as we know it today. Andy has spent his career advising global brands, major organizations, and senior political figures on reputation, media strategy, and...

Most people start with content. Laura Bull says that's exactly the wrong place to start. In this episode of the  Brandinc PR Podcast , Dr. Brandi Sims sits down with  Laura Bull  , Founder and CEO of The Brand Management Company , Amazon bestselling author of  From Individual to Empire , and a brand strategist who spent a decade at Sony Music Entertainment becoming one of the company's you...

What happens when a kid from a cattle ranch in Oklahoma becomes one of the most strategic communicators in American agriculture? In this episode, Dr. Brandi Sims sits down with Carson Horn, APR — VP & Director of Public Relations at T he Communications Group in Arkansas, creator of the WIN: Women in Industry Podcast, and 2026 PRSA Arkansas Ethics Officer — to talk about the power of niche stor...

Everyone wants visibility. But what happens after the moment? If there's no infrastructure behind it, it's just noise. In this episode of the  Brandinc PR Podcast , Dr. Brandi Sims sits down with  Chanel Rae Pettaway  — also known as "The Culture Princess" — Co-Founder of The Legion Media Group, EVP of Executive Brand & Visibility, and one of the most sought-after brand strat...

Most entrepreneurs are so focused on building their business that they never stop to ask: is my money actually working for me? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Mike Milligan — Certified Financial Planner, founder of 1.oak Financial, author of  The One of a Kind Financial Plan  and  Retirement Déjà Vu , and host of The One of a Kind Financial Show Daily. Mi...

What happens when the person who helped you build everything becomes the reason it falls apart? In this episode of the Brandinc PR Podcast, I sit down with Jane Hales — founder, board advisor, and one of the sharpest minds in the room when it comes to cofounder conflict. With over 30 years in business, Jane has seen it all: the slow burn of unspoken tension, the Slack messages that become legal ex...

Twenty dollars. No investors. No paid ads. And an idea the industry wasn't ready for. In this episode of the Brandinc PR Podcast, I sit down with Shampaigne Graves — Founder and CEO of BOLDIFI , Women's Consumer Expert, and the architect of a research framework that is quietly dismantling everything the sales and marketing world thought it knew about women. Eight years ago, Shampaigne laun...

What does it actually take to use an artist or cultural figure to move a brand — or a cause — in today's market? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Edward James, Founder and President of CHQ Media and a 20-year veteran of lifestyle, entertainment, and brand communications. Ed has built campaigns for major brands including Toyota, Guitar Center, Bowers &a...

What separates talented creatives from the ones who actually get noticed? In this episode of The Brandinc PR Podcast, Brandi Sims sits down with multimedia creator, filmmaker, publisher, and  Art is Alive Magazine  founder Cindy Mich for a conversation about visibility, storytelling, and why waiting to be “discovered” is keeping so many creatives stuck. From publishing magazines and producing radi...

AI is no longer “the future” of PR. It’s already rewriting the rules in real time. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Diane Schwartz, CEO of Ragan Communications, to unpack the industry-shifting findings from Ragan’s AI in PR Report and what communicators need to know now to stay relevant, strategic, and ahead of the curve. From AI burnout and ethical concer...

What if the thing standing between you and your next level isn't your skills — it's how you show up? In this episode, Dr. Brandi Sims sits down with Jasmine Romaine, International Keynote Speaker, Communications Strategist, and Best-Selling Author of Speak to Profit, to break down the unspoken rules of executive presence. From commanding a room before you say a word, to why talented profes...

AI didn't just change marketing — it changed the rules of credibility. And most brands? Still playing by the old ones. 👀 This week on the Brandinc PR Podcast, host Brandi Sims sits down with Lisa Cole — Chief Marketing, Product & AI Officer at 2X, four-time CMO, the  only  two-time recipient of Forrester's prestigious Return on Integration Award, and author of  The Limitless CMO: Transform Ma...

Most hairstylists, estheticians, and independent service providers think they’re visible. You’ve got the Instagram. You show up on Google. Your clients love you. But here’s the shift no one is talking about… When someone asks ChatGPT or AI tools like Perplexity: “Who’s the best [insert service] near me?” 👉 You’re not showing up. And it has nothing to do with your talent. In this episode of the Br...

Your SEO is optimized. Your Instagram is consistent. So why isn’t ChatGPT recommending you? Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, joins the Brandinc PR Podcast to explain why personal authority — not your logo — is what gets you found, cited, and recommended in today’s AI-driven search landscape. We cover his Magic Script storytelling framework, why 67% of sea...

Samantha Flynn, Founder of Junipr Public Relations and author of the upcoming  The EntrePReneur Advantage , joins Brandi for a conversation that flips the script on leadership. With nearly two decades in PR, Samantha reveals why the same frameworks that build iconic brands are the exact tools entrepreneurs need to lead with clarity, scale with confidence, and finally stop running on empty. If you&...

If you don't brand yourself, someone else will — and that's a problem. In this episode of the Brandinc PR Podcast, host Brandi Sims sits down with Paige Arnof-Fenn, Founder & CEO of global communications firm Mavens & Moguls, for a candid conversation about what it really takes to build a powerful personal brand in today's digital landscape. With 24 years of experience working with clients...

AI is everywhere right now—writing captions, emails, pitches, and even thought leadership. But here’s the question no one is really asking… If we’re all using the same tools… are we all starting to sound the same? In this episode of the Brandinc PR Podcast, I’m joined by writing expert and Bold Type Co-Founder Casey Mank to unpack the real impact of AI on how we communicate, show up, and build our...