Bryan Barletta

Sounds Profitable

Technology EN ↓ 1105 avsnitt

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Glöm inte att besöka poddens webbplats och stötta skaparen: art19.com

Skapare

Bryan Barletta

Kategori

Technology

Poddens webbplats

art19.com

Senaste avsnittet

30 okt 2026

Var kan du lyssna?

Poddar i appen Replaio Radio Kommer snart

Poddar kommer snart till appen. Installera nu och bli först med att uppleva ett helt nytt sätt att lyssna på poddar

Installera gratis Android nästan 10 mn nedladdningar · betyg 4,8 iOS snart

Avsnitt

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland 28.02.2021 25:56

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here? Key Links: James Cridland of Podnews Article: https://soundsprofitable.com/update/rss-useragents -----How does refining our data improve our targeting? And why isn’t everyone doing this?-...

What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman 21.02.2021 28:05

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past. Key Links: Mark Steadman of Podiant and founder of OPAWG Article: https://soundsprofitable.com/update/opawg-user-agents -----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agent...

Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain 14.02.2021 24:43

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data? Key Links: Rishabh Jain formerly of LiveRamp Article: https://soundsprofitable.com/update/apple-privacy-and-podcasting How do we responsibly manage data stewardship? Does users’ agency to choose whethe...

The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob 07.02.2021 25:26

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help? Key Links: Dave Zohrob of Chartable Article: https://soundsprofitable.com/update/apple-watch-os-downloads -----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eag...

Unpacking The Challenges of Geotargeting w/ Jason Hanson 31.01.2021 27:30

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool? Key Links: Jason Hanson of Wrapify Article: Geolocation Misses The Mark In Podcast Targeting ------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their wor...