Sounds Profitable

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future. Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront -----How are you educating your team? Are you encouraging innovation?___Credits: Hosted by Bryan Bar...

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links: Shreya Sharma of Inside Podcasting Article: https://soundsprofitable.com/update/influencer-marketing-advantage -----How can podcasters best educate themselves?___Credits: Hosted by Bryan...

Google Forms:  https://www.google.com/forms/about/ The Optimization Trap - when NOT to rely solely on listener surveys:  https://tomwebster.media/archive/no-one-likes-pizza/ On survey incentives: https://tomwebster.media/archive/what-do-listeners-wantpart-one/ See omnystudio.com/listener for privacy information.

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in. Key Links: Jordan Harbinger Article: https://soundsprofitable.com/update/host-read-ads -----Do you think the system is flawed? What are you doing to grow your audience? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio enginee...

Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/ Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/ Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxx Like...

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that. Key Links: Tom Webster of Edison Research Article: https://soundsprofitable.com/update/brand-lift-studies -----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”....

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution. Key Links: Matt Drengler of Podsights Articles: https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits: Hos...

From The Guardian:  https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcasting The five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro Ashley Flowers and Brit Prawat Ira Glass Chuck Bryant and Josh Clark And for comparison, the five highest paid actors from the past year, according to Forbes: Dwayne Johnson Ryan Reynolds Mark Wahl...

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment. Key Links: John Goforth and Cameron Hendrix of Magellan AI Article: https://sou...

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there. James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leader It's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/ Podcast Industry Insights...

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go. Key Links: Heather Osgood o...

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige. Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infini...

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA Rookies vs. Veterans research from Podcast Movement: https://medium.com/swl...

Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode. Key Links: Nick Hilton of Podot Pods Article: https://soundsprofitable.com/update/spotify-megaphone-deal -----A...

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht. See omnystudio.com/listener for privacy information.

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash. See omnystudio.com/listener for privacy information.

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better. Key Links: Dane Cardiel of Simplecast Article: https://soundsprofitable.com/upda...

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck. Key Links: Jay Green of Cadence13 Article: https://soundsprofitable.com/...

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you. Key Links: Griffin Caprio Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it -----Is Podcasting still going to be called Podc...

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically? Key Links: Jack Rhysider of Darknet Diaries Article: https://soundsprofitable.com/update/privacy-solutions -----What’s the difference between tracking...

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing? Key Links: Sarah Toporoff of Podinstall Article: https://soundsprofitable.com/update/france-podcast-measurement -----Why are we missing out on these...

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out? Key Links: Tom Barasso of PodLP Article: https://soundsprofitable.com/update/ipv6-and-india-for-podcasts -----How is the IABv2 working towards ut...

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode. Key Links: Benjamin Masse of Triton Digital Article: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts -----Is Programmatic Advertising your backup plan? Or your main course of...

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like? Key Links: Moomal Shaikh of Oracle Moat Article: https://soundsprofitable.com/update/podcasting-brand-safety -----Brand Safety can only get better with less exclusion and mor...