Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Glöm inte att besöka poddens webbplats och stötta skaparen: art19.com

Skapare

Bryan Barletta

Kategori

Technology

Poddens webbplats

art19.com

Senaste avsnittet

23 okt 2026

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Avsnitt

Audio and Video Podcast Consumers in 2024, Part One 16.10.2024

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More 15.10.2024

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Audience Interia, A Podcasting Election, & More 11.10.2024

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting's Inertia Problem, Wondery x Spencers, & More 10.10.2024

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Influencers Focus Live Events, Podcast Ad Size Matters, & More 09.10.2024

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Inertia Is The Enemy of Podcasting 09.10.2024

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Walmart's Podcasting Insights, Audible en España, & More 08.10.2024

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Presidential Podcasting Tour, Wondery Launching Toy Line, & More 07.10.2024

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Chartable Replacements, Podcasting @ Advertising Week, & More 04.10.2024

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More 03.10.2024

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More 02.10.2024

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network. Find links to every article mentioned and the full write-up here on Sounds Profitable.

19.2 Ounces of Podcasting Wisdom 02.10.2024

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Can't Skip YouTube, Spotify Pod Fan Study, & More 01.10.2024

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Chartable to Close, NYT Teases VP Podcast Appearance, & More 30.09.2024

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More 27.09.2024

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More 26.09.2024

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns.   Find links to every article mentioned and the full write-up here on Sounds Profitable.

Meta Ad Bugs, Paramount Announces Layoffs, & More 25.09.2024

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger.   Find links to every article mentioned and the full write-up here on Sounds Profitable.

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More 24.09.2024

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More 23.09.2024

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More 20.09.2024

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Refocusing Podcasting for Women, YouTube's Launching Hype, & More 19.09.2024

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FAST Fill Rates, Podcast Habits of Registered Voters & More 18.09.2024

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Reversing the Algorithm for Women in Podcasting 18.09.2024

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Coca-Cola on Open Web, International Brands on Podcasts, & More 17.09.2024

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

BBC Renews Podcast Strategy, Spotify Focusing Video, & More 16.09.2024

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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