Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

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Bryan Barletta

Kategori

Technology

Poddens webbplats

art19.com

Senaste avsnittet

23 okt 2026

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Avsnitt

Podcasting 🤝 OOH, Spotify Launches Partnership, & More 15.11.2024

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More 14.11.2024

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable.

The Offline World 14.11.2024

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Spotify 📈 Q3, Influencer Blackouts are Over, & More 13.11.2024

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025.  Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable. 

New Media Growth During Election, Podpage Debuts Survey Tool, & More 12.11.2024

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Audience Data on Podcast Discovery, Industry Tracking Changes, & More 08.11.2024

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More 07.11.2024

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Tracking Podcast Tracking, Super Bowl is Sold Out, & More 05.11.2024

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More 04.11.2024

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More 01.11.2024

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More 31.10.2024

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Better Podcast Marketing and The Curiosity Gap 31.10.2024

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More 30.10.2024

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More 29.10.2024

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More 28.10.2024

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union 25.10.2024

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows:  The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One , under Insignia Capital Group , plan to join forces to...

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More 25.10.2024

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable.

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More 24.10.2024

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More 23.10.2024

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two 23.10.2024

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More 22.10.2024

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More 21.10.2024

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More 18.10.2024

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More 17.10.2024

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Debuts 🎵 Single, YouTube on RSS, & More 16.10.2024

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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