Posers with Jodi Hendricks

There’s a message I keep hearing in the photography education world, especially directed at moms building businesses: “Every time you say yes to your business, remember that you’re saying no to your children.” And… no surprise here… I’m fucking sick of it. Because underneath that seemingly innocent advice is a much bigger conversation about mom guilt, ambition, money, and what we’ve decided a “goo...

I've been doing this podcast for a while now, and lately I feel like we've been moving fast. Quick lessons, straight into tactics, on to the next thing. This episode is me hitting pause on that, on purpose. I want to talk about in-person sales, and specifically, the three myths that are keeping so many of you from ever trying it. Not because IPS is complicated. Because you've been told things abou...

You have 11 weeks left in this year. That's it. And if your fall isn't looking the way you hoped it would, it would be really easy to tell yourself you'll just get through the holidays and start fresh in January. New year. New strategy. New you. Except... didn't you say the same thing about 2026? The photographers who are going to be fully booked with the right clients in 2027 aren't going to star...

You're not too basic. You're not boring. You're just too smart for your own content, and it's costing you bookings. This week I break down “dummy maxxing,” a concept I came across in a carousel that stopped me mid scroll, and I tie it straight back to something I said a few episodes ago: the stuff that feels like basic common sense to you as the expert reads as pure genius to your clients. The pro...

I'm breaking my own rule this week. Usually I wait until I've already lived a lesson before I hand it to you wrapped up nice and pretty — this time I hit record in the middle of it, scared, with no idea yet how it ends. It starts with one of those days where everything pops off at once: wins flooding the group chat, an inquiry landing for next year's Mastermind, waitlist signups rolling in. Then,...

Confession: I am painfully Type B about my business. I despise spreadsheets. I barely look at my P&L. The only number I actually check is the year to date tab in Stripe, green means I'm on track, red means tighten up, and that tells me almost nothing about what's actually happening underneath it. So I stopped tracking the outcome and started tracking the behavior instead, and it's the single b...

I ruffled feathers the last time I went after a pricing model in this industry. This time I'm doing it again, and I'm not sorry. If you're running Simple Sales, sometimes called Collections, where clients pick a number of images before the session and get the option to upgrade to the full gallery later for a small fee, this episode is your mirror. I break down exactly why this model isn't a simpli...

I used to think building a mockup meant hours in ProSelect, a couple hundred bucks on Etsy templates, and still ending up with something so flat it looked like a paper doll with a Velcro dress. Then I finally had one thought that changed everything. One of my clients had forty foot vaulted ceilings, gorgeous floating shelves, and absolutely nothing on them. I built her the same lifeless two dimens...

Last week, Laura shared what it looked like to build a business while fear was riding shotgun. This week, we're talking about what happened when she finally stopped letting fear drive. In Part 2 of our conversation, we get into the actual changes that transformed her business. Not because she found some secret marketing hack, but because she committed to showing up consistently, saying what she ac...

What if the biggest thing standing between you and the business you want... isn't your pricing, your portfolio, or your marketing? What if it's fear? In this first half of a two-part conversation, I sit down with one of my Mastermind clients, Laura Stansberry, to unpack what fear actually looks like in business—and spoiler alert: it rarely announces itself as fear. Instead, it disguises itself as...

I just got home from two unforgettable weeks in Italy, and somewhere between watching my teenage boys make questionable decisions in St. Mark's Square, crying on the flight home, and trying to shake off the jet lag, I realized something… The vacation wasn't just the reward. It was the receipt. In this episode, I'm sharing the unexpected business lesson that hit me thousands of miles from home: ord...

There is one moment in my career that still makes me cringe. Years ago, I stood outside a breakout session at a photography conference while a stranger tried to convince me to attend a class on sales. I refused. I thought sales meant being pushy, manipulative, and everything I never wanted my business to become. Looking back, I can honestly say that decision cost me more money than almost anything...

I keep hearing the same thing over and over right now... in my DMs, on coaching calls, inside the Mastermind. Photographers telling me they're stuck. They tried to raise their prices, bookings dried up, they panicked and dropped back down, and now they're too scared to touch their pricing again. I'm going to tell you why that fear is pointed in the wrong direction. Staying stuck in the middle of t...

This episode is a little different. It's not about marketing. It's not about pricing. And it's definitely not about presets. It's about the stories we tell ourselves. After a conversation with a photographer who told me she'd purchased hundreds of preset packs over the last decade and still wasn't happy with her editing, I realized we weren't actually talking about Lightroom anymore. We were talki...

If you've ever caught yourself saying, I don't have time, I'm not good at business, I'll start next year, or I've already tried that and it didn't work... this episode is for you. Today I'm calling out the six biggest excuses keeping photographers stuck. Because the truth is, your camera isn't the problem. Your editing isn't the problem. Your talent isn't the problem. Your excuses are. In this epi...

Yes. I am quoting Vanilla Ice. Yes, it shows my age. I don't care. Because before you roll your eyes and keep scrolling... I need you to actually stop and listen to what I'm about to say. This might be the most important conversation we've had on this podcast yet. Your ideal clients are out there right now. They are spending money. They are trusting other businesses with their time, their attentio...

I was supposed to go to Lowe's. My husband and I were out running errands and I remembered that Grouse House an antique and vintage home goods warehouse that an interior design client had been telling me about for weeks was having a sale. So I made an executive decision that a Saturday at a gorgeous warehouse full of vintage European furniture sounded a lot better than a Saturday looking at plasti...

Apparently we're having a Pratt Boy Summer. Not because Spencer Pratt should be mayor of Los Angeles. But because he accidentally became one of the most fascinating marketing case studies I've seen all year. After stumbling across a breakdown of his campaign, I realized something that photographers, business owners, and creators need to hear: The market doesn't always reward the most qualified per...

Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie perfectly explains luxury psychology. Because luxury buying behavior is not just about money. It’s about aspiration, belonging, identity, status, emotional experience, and the environm...

Luxury is not an all-white studio and a good logo. In part two of this luxury series, I’m diving into the thing photographers overlook the most when trying to attract higher-end clients: the client journey. Because luxury is rarely one big dramatic thing. It’s usually a thousand tiny details working together to make people feel taken care of. In this episode, we’re talking about: • Why affluent cl...

This episode came straight from a DM with a photographer who’s ready to move into a higher-end market but isn’t sure how to make that shift without losing her current clients. We’re breaking down what luxury actually means (hint: it’s not just a higher price tag), how to research your specific market instead of guessing, and why your client experience starts the moment someone inquires. But the re...

Do you remember that Febreze commercial with the teenage boys who couldn’t smell their own room? Yeah… that’s your marketing. In this episode, I’m calling out something that most photographers don’t even realize they’re doing… and it’s quietly killing your ability to book. You’ve been in this industry for so long that you’ve started filtering out the exact things that would make clients trust you....

I just got back from the Dominican… and I accidentally walked straight into a live masterclass on sales psychology. We booked a private boat charter. It came with a photographer. And within five minutes… I knew exactly how this was going to go. What I didn’t expect? Was that this man — posing every couple the exact same way, running what most photographers would call a “cringey” shoot — would abso...

I realize this might be the most unhinged title I’ve ever written… But stay with me. Because once you understand why Ted Bundy was able to gain instant trust from people… You’re going to understand exactly what’s happening on your Instagram grid. And why it’s either working for you… or against you. In this episode, I’m breaking down the Halo Effect and how your clients are making snap decisions ab...

I don’t want to be a “girl’s girl.” Because what I’ve seen—inside the photography industry and outside of it—is that this idea of “support” has gotten a little twisted. We’ve created spaces where the women around you blindly support, gas you up even if you're going down the wrong path and no one challenges each other to build. This mentality is where everything feels encouraging on the surface… bu...