Posers with Jodi Hendricks

I keep hearing the same thing over and over right now... in my DMs, on coaching calls, inside the Mastermind. Photographers telling me they're stuck. They tried to raise their prices, bookings dried up, they panicked and dropped back down, and now they're too scared to touch their pricing again. I'm going to tell you why that fear is pointed in the wrong direction. Staying stuck in the middle of t...

This episode is a little different. It's not about marketing. It's not about pricing. And it's definitely not about presets. It's about the stories we tell ourselves. After a conversation with a photographer who told me she'd purchased hundreds of preset packs over the last decade and still wasn't happy with her editing, I realized we weren't actually talking about Lightroom anymore. We were talki...

If you've ever caught yourself saying, I don't have time, I'm not good at business, I'll start next year, or I've already tried that and it didn't work... this episode is for you. Today I'm calling out the six biggest excuses keeping photographers stuck. Because the truth is, your camera isn't the problem. Your editing isn't the problem. Your talent isn't the problem. Your excuses are. In this epi...

Yes. I am quoting Vanilla Ice. Yes, it shows my age. I don't care. Because before you roll your eyes and keep scrolling... I need you to actually stop and listen to what I'm about to say. This might be the most important conversation we've had on this podcast yet. Your ideal clients are out there right now. They are spending money. They are trusting other businesses with their time, their attentio...

I was supposed to go to Lowe's. My husband and I were out running errands and I remembered that Grouse House an antique and vintage home goods warehouse that an interior design client had been telling me about for weeks was having a sale. So I made an executive decision that a Saturday at a gorgeous warehouse full of vintage European furniture sounded a lot better than a Saturday looking at plasti...

Apparently we're having a Pratt Boy Summer. Not because Spencer Pratt should be mayor of Los Angeles. But because he accidentally became one of the most fascinating marketing case studies I've seen all year. After stumbling across a breakdown of his campaign, I realized something that photographers, business owners, and creators need to hear: The market doesn't always reward the most qualified per...

Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie perfectly explains luxury psychology. Because luxury buying behavior is not just about money. It’s about aspiration, belonging, identity, status, emotional experience, and the environm...

Luxury is not an all-white studio and a good logo. In part two of this luxury series, I’m diving into the thing photographers overlook the most when trying to attract higher-end clients: the client journey. Because luxury is rarely one big dramatic thing. It’s usually a thousand tiny details working together to make people feel taken care of. In this episode, we’re talking about: • Why affluent cl...

This episode came straight from a DM with a photographer who’s ready to move into a higher-end market but isn’t sure how to make that shift without losing her current clients. We’re breaking down what luxury actually means (hint: it’s not just a higher price tag), how to research your specific market instead of guessing, and why your client experience starts the moment someone inquires. But the re...

Do you remember that Febreze commercial with the teenage boys who couldn’t smell their own room? Yeah… that’s your marketing. In this episode, I’m calling out something that most photographers don’t even realize they’re doing… and it’s quietly killing your ability to book. You’ve been in this industry for so long that you’ve started filtering out the exact things that would make clients trust you....

I just got back from the Dominican… and I accidentally walked straight into a live masterclass on sales psychology. We booked a private boat charter. It came with a photographer. And within five minutes… I knew exactly how this was going to go. What I didn’t expect? Was that this man — posing every couple the exact same way, running what most photographers would call a “cringey” shoot — would abso...

I realize this might be the most unhinged title I’ve ever written… But stay with me. Because once you understand why Ted Bundy was able to gain instant trust from people… You’re going to understand exactly what’s happening on your Instagram grid. And why it’s either working for you… or against you. In this episode, I’m breaking down the Halo Effect and how your clients are making snap decisions ab...

I don’t want to be a “girl’s girl.” Because what I’ve seen—inside the photography industry and outside of it—is that this idea of “support” has gotten a little twisted. We’ve created spaces where the women around you blindly support, gas you up even if you're going down the wrong path and no one challenges each other to build. This mentality is where everything feels encouraging on the surface… bu...

Everyone loves to talk about growth after it happens. The glow-up. The big sales. The “I finally figured it out” moment. But what does it actually look like in the middle of it? This episode is a raw, unfiltered conversation with one of my mastermind clients, —and we’re pulling back the curtain on what really happens when you decide you’re done playing small in your business. Because Elizabeth did...

Most photographers think posing is about angles. Hands here. Chin there. Shift the weight. Smile. But the truth? None of that works if the psychology in the room is off. In this episode, I’m sharing a conversation from my appearance on The Art & Soul Show with Lisa DiGeso, where we dive deep into the thing that actually separates forgettable photographers from the ones clients obsess over. Lea...

Why does one photographer struggle to book a $400 session… while another photographer sells $4,000 shoots without sounding like they’re chasing clients? In this episode, I’m breaking down one of the biggest misconceptions in the photography industry: that pricing is determined by talent, gear, or editing style. It’s not. The real difference lives in perception. After studying luxury brands, behavi...

One year ago, on March 1, 2025, I hit publish on the very first episode of this podcast. I was terrified. I had never been consistent with long-form content. I had never committed to showing up every single week. I had never built something that required that level of accountability to a team and to you. And yet, here we are. One year later, this podcast has landed in the top 10% of all podcasts g...

Recorded straight from Turks and Caicos (yes, with a slightly sunburned forehead and a sunset cruise on deck), this episode of The Posers Podcast brings a very special guest into the studio… Mr. Hendricks himself! For the first time ever, a man enters the Poser space — and not just any man. A fully vetted, feminist, sales-genius husband who has ranked #1 or #2 globally in multiple companies and wh...

Every few months I bring someone on the podcast because I know you’re probably sick of hearing just my voice. And this one? She’s a treat. In this episode, I sit down with the one and only Alex Blake—senior photographer, content queen, and certified social media wizard. I’ve been quietly stalking her work for months (in the least serial-killer way possible), and I needed to get inside her brain. W...

This episode is about a mistake I made after everything went right. I delivered a keynote to a room full of powerful, accomplished women. The energy was high. The conversation landed. I booked shoots on the spot. And then I quietly lost momentum in the days that followed. Not because I lacked confidence. Not because I didn’t know how to sell. But because of how I followed up. In this episode, I un...

Yesterday was day one of the newest round of the Posers Mastermind — and I walked away from that call knowing, without question, that this is exactly the work I’m meant to be doing. I taught brand new material. Nothing recycled. Nothing I’ve ever shared publicly. And when the call ended, my DMs exploded with the same message over and over again: “I’ve never thought about marketing like this.” “My...

In this episode, I’m sharing a very honest look at what real growth has required of me as a business owner, and why staying comfortable has never been the thing that moved me forward. I talk about the reality of investing in education that feels intimidating, the experience of sitting in rooms where I’m still learning the language, and why some of the most valuable lessons I’ve learned have come f...

This isn't IPS, it's her ugly step-sister that shows up for family dinners ready to start some shit. And if you’re running this pricing model, it’s likely costing you far more than simply dealing with a toxic family dinner. In this episode, I’m breaking down a pricing model that’s often labeled “IPS-ish,” “simpler,” or “more client-friendly,” and explaining why it quietly strips away the very thin...

This episode is not a pricing conversation. It is a demand for better education. I am breaking down one of the most widely taught IPS pricing structures in the photography industry, the sliding-scale discount model, and explaining why it is actively undermining photographers while being sold as “luxury” and “value-based.” This model is not misunderstood. It is structurally unsound. And it is being...

We’re kicking off the year by burning the planner, canceling the checklist, and telling the truth about why resolutions fail most people by March. In this episode, I unpack why goals often collapse under pressure, why doing more is rarely the answer, and why so many photographers build beautiful businesses that still quietly suffocate them. We talk about capacity. Nervous systems. The difference b...