Posers with Jodi Hendricks

Being bold is great, but what does it actually look like in action? Today, we are re-airing a juicy episode from March where we talked about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched. Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the sa...

Before I touch a planner. Before I set a single goal. Before I decide who I’m going to be in 2026… I’m pausing. This episode isn’t about motivation or manifestation. It’s about purging and elimination. I’m closing out 2025 with my biggest revenue year ever — over half a million dollars — and I’m talking about the part no one glamorizes. The pressure of a massive Q4. The mental whiplash that comes...

This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands. Inside this episode, Jodi pulls back the curtain on what she’s been seeing...

This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here. From there, we dive into something every photographer needs to understand: the Sunken Cost Falla...

This episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you. I talk through two major examples from this month that made this painfully clear: How...

If you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap. We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for. Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO. Inside this episode, w...

This episode starts with a dad who nearly broke me as a baby photographer… and ends with a different dad wrapping his arm around me saying, “There’s just something about you.” What happened in between? A transformation, happened... one that I've been living inside of for years. Inside this episode, I dive into: • The surprising reason dads shut down on shoots • The energy photographers feel from m...

Let’s just say it: being affordable isn’t a flex—it’s a trap. In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing. We’re diving into how pricing isn’t just about money—it’s...

You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world… But if you choke in the sales room? You’re cooked. This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology. We’re talking about why photographers keep blue-balling their business by ramp...

When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar. In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-...

What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common? They don’t wait for people to show up. They train buyers to move fast—and they build real buzz before a single sale is made. In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psyc...

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you. In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief. Oh, and also… we talk about a serial killer. 😬 This...

This isn’t a strategy breakdown or a sales lesson. This is a love letter—from one photographer’s soft heart to another. I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots where everything aligns. The light, the energy, the connection... it was one of those rare moments that reminded me why I do what I do. And why how we make people feel is everything. Th...

Let’s talk about how three families flew me across the country—and what actually made it worth it. Spoiler: it wasn’t ads, SEO, or some flashy funnel. It was authority. In this episode, I’m breaking down exactly how I booked, planned, and executed multiple travel sessions on the East Coast. I'm pulling back the curtain on the strategy, the scouting, the real financials (yes, I give you the numbers...

⚠️ Warning: this one might sting—but it might also be the thing that finally pushes you to build what you've been dreaming of building. Every photographer dreams about the fully booked calendar, the luxury brand, the $6k sales, and the freedom that comes with running a business on your own terms. But here’s the truth nobody wants to admit: every single dream you’re chasing comes with a price tag....

After six powerhouse weeks of interviews, it’s just you and me again today—and ohhh, I’ve missed our 1:1 time. And I’m not holding back. Here’s the deal: I’ve been fed more than my fair share of vague, fluffy advice in this industry, and in this episode we're pulling back the curtain on one of the worst offenders. In this episode, I’m pulling apart the myth of the almighty WHY and showing you what...

Part 2 with D’Arcy is here, and honestly… it’s even better than Part 1. We moved from editing and trends into the bigger picture: what it really means to build your artistry, find your signature style, and step into the identity shifts that come with building a business as a woman. It’s raw. It’s real. It’s everything I needed to hear back when I was just starting. In this half, we talk about: How...

Okay, Posers… today is a big one. I’ve got the Queen of Queens herself, D’Arcy Benincosa, on the podcast. If you don’t already know D’Arcy, she’s the definition of an industry icon. Courses everyone talks about. Editing that’s chef’s kiss. A brain that can take your jumbled ideas and spit out pure gold. And for me? She’s personal. Because years ago I sat in her living room as a brand-new single mo...

We are back for Part 2 and I promise you… it just keeps getting better. In this episode, Lindley and I dive deeper into what photographers should actually be posting—especially if you’re a photographer trying to scale your studio, raise your rates, or start booking with less hustle. We’re talking: – What type of content builds authority and trust – Why your feed should feel like an extension of yo...

You guys. This episode is a wild ride in the best possible way. In Part 1 of my conversation with Lindley Battle—founder of Cultivé Creative Co and one of the most brilliant, strategic creatives I know—we dive into why just posting pretty pictures with soft music is not a marketing strategy. We talk about the real difference between visibility and authority, the danger of treating Instagram like a...

If you thought Part 1 with Brittany Elise was good, just wait. This episode is the masterclass in premium client experience, high-ticket sales, and what it really takes to create consistency inside your business. In Part 2, we’re getting into the real numbers — and the real strategy behind those numbers. Brittany breaks down how she consistently hits $4K+ sales (and $10K+ when it’s really on), wit...

This week on The Posers Podcast, I’m sitting down with someone I’ve low-key fangirled over since the first time I saw her on the homepage of RedTree Albums — the incredible Brittany Elise. If you think success is about having the prettiest website or the trendiest IG grid, this episode is going to slap for you. Brittany is a former NICU nurse turned luxury portrait photographer, mastermind creator...

This one? Oooop. It’s gonna sting. Because these five truth bombs? They’re not just for you—they’re for me too. In this episode, I’m pulling back the curtain on what’s really keeping us stuck in our businesses—and it’s not our talent, our market, or our gear. It’s our habits. Our fears. Our overthinking. And in my case… it’s also me sitting at my desk, obsessing over slides for the Mastermind inst...

Okay Posers… I’m telling on myself in this one. This episode is all about a mistake I made in my business that cost me over $3,000 (plus hours of my time and the loss of a really great assistant). And the worst part? I thought I was being smart. Efficient. Resourceful. Spoiler: I wasn’t. I was being comfortable. In this episode, I’m sharing what happened when I tried to shortcut my way into social...

I said what I said. In this episode, I’m popping off about the epidemic I’m seeing all over our industry—and yeah, I’m calling it an epidemic: photographers hiding behind pretty, Pinterest-perfect work that’s missing the power, the soul, and the luxury they think they’re selling. This one started as an Instagram Story rant. Then I realized: I had more to say. So I marched my sassy little self up t...