Two Guys and A Question

Are funeral directors really greedy—or is the public missing the real story? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy lean into a viral industry controversy that sparked a deep conversation about how funeral service is often misunderstood. Drawing from decades of real-world experience, they pull back the curtain on the financial pressures, cash flow needs, and e...

What if the future of your funeral home didn’t depend on guesswork, but on preparation and powerful relationships? In this episode, Danny Jefferson and Alan Creedy of J&C Advisors discuss an exclusive, immersive leadership experience designed specifically for the next generation of funeral service leaders. Join us as we discuss: Intentional Transitions: Why leadership success in privately owne...

In today’s funeral profession, tradition and practicality are colliding in ways many of us never expected. As staffing shortages, overtime costs, and changing cultural expectations reshape the industry, one question is surfacing across the country: Do you charge extra for weekends, holidays, or Sundays? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy take on a topic th...

What happens when good intentions create unintended risks? As funeral homes increasingly expand into reception and gathering spaces, the presence of alcohol is no longer a fringe issue—it is a leadership and liability challenge. This episode explores the critical balance between serving families well and protecting the future of your business. Key topics discussed in this episode: The Liability Sh...

Families don’t walk into a funeral home looking for a performance or a checklist—they are looking for reassurance. In this episode, Danny Jefferson and Alan Creedy explore the critical distinction between personalization and memorialization in funeral service. While modern funeral service often confuses personalization with production, families actually value guidance and help telling their loved...

Are you looking for clarity in a shifting industry? In this episode, Danny Jefferson and Alan Creedy provide a clear roadmap for independent funeral home owners to move from daily chaos to long-term prosperity. They strip away the complexity of "firefighting" the day-to-day to reveal how small, intentional steps create massive transformation. Discover the clarity you need to: Identify Tr...

Is your funeral firm stuck in the past? Funeral service isn’t what it was a generation ago—and that’s a massive opportunity for those ready to lead. In this episode, Danny Jefferson and Alan Creedy introduce J&C Advisors , a partnership designed to give funeral home owners and successors the skills, confidence, and financial clarity needed to thrive in the 21st century. In this episode, we dis...

Are you an independent funeral home owner feeling caught in the "day-to-day" grind? In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson pull back the curtain on how they help funeral directors transition from being "firemen" to strategic planners. Alan and Danny discuss the tangible impact of small, disciplined changes—sharing a real-world example of ho...

Is your leadership style stuck in the 20th century? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy explore a fundamental shift in management: the transition from being a "question answerer" to a "question asker." Alan shares insights from a recent Harvard Business Review study, noting that the most effective leaders today don't dictate from abo...

Most leaders are busy, but very few are intentional. In this episode of Two Guys and a Question , hosts Danny Jefferson and Alan Creedy dive deep into why vision , not just daily activity, is the ultimate game-changer for leadership, business growth, and long-term relevance. Drawing from Proverbs 29:18—“Where there is no vision, the people perish”—Alan and Danny explore why nearly 98% of business...

What happens when technology gets in the way of compassion ? In this crucial episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore how the funeral profession has slowly drifted toward transactions —and, more importantly, how to bring back the heart of human interaction . Drawing from their own decades of experience in the arrangement room and the development of their tool, F...

In this insightful episode, host Danny welcomes visionary developer Grant Magdanz , whose personal journey into funeral service began after the profound loss of his father. Grant shares the powerful motivation behind his work: a deep respect for the funeral profession and an unwavering desire to create a more meaningful impact. This inspiration led him to design and build an AI voice agent specifi...

When a family turns to you in their most tender moments, the last thing they should ever hear is "no." In this episode, Alan and Danny open the door to a better way—a philosophy built on curiosity, thoughtful questions, and the timeless belief that funeral service is an honor . Drawing from real-life experiences and decades of leadership in funeral care, they reveal how small, intentional shifts i...

Every single call to your funeral home is a critical opportunity to either build trust—or lose it . In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore the vital art of answering the phone with genuine warmth, professionalism, and care . Drawing from both missed opportunities and shining examples across the profession, you will learn: How to evaluate your current p...

This episode features an eye-opening conversation with funeral director and business owner David Storke , who shares the critical turning point that completely reshaped his entire organization . Listeners will discover the profound impact of just one disruptive team member . David reveals why a single negative influence can quietly: Erode trust within the team. Damage overall staff performance . H...

In this episode of Two Guys and a Question , Alan and Danny take you into the heart of what makes today’s funeral professionals truly thrive : moving from a passive to an active approach in service. Through powerful conversation and real-world stories, they reveal the transformative power of curiosity and the right questions. Learn how active questioning can: "Light up dark rooms" by bri...

Something remarkable is brewing in the world of funeral service. Soon, we will reveal a bold, new vision that dares to redefine the very core of what it means to serve, succeed, and stay relevant in funeral care today. Change is coming—and it’s unlike anything you’ve seen before. Get ready to explore innovative strategies and concepts that will challenge the status quo and prepare your organizatio...

In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy reveal the timeless, intentional practices that help funeral directors transform struggling firms into thriving community pillars . Discover how small, actionable habits create lasting impact, including: Setting simple, daily goals (like meeting three new people a day) to build community presence. Guiding families through...

When families ask, “Do we even need a funeral service?” —the answer matters more than ever. In this powerful episode, Danny Jefferson and Alan Creedy directly challenge the dangerous modern idea that funeral service is optional or merely a formality. Through real stories, live role-playing, and decades of professional insight , they reveal how funeral directors can effectively communicate the time...

Running an independent funeral home doesn't have to mean burnout, endless hours, or fighting an uphill battle against corporate chains . On this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy show independent funeral home owners how to thrive—not just survive . They focus on unlocking the skills you already possess, building genuine value, and balancing treasured traditio...

In our latest episode, we challenge the traditional approach to the funeral profession. Join Alan and Danny as they explore the powerful idea of celebrating life instead of marketing grief. Discover how this shift can create meaningful services that honor the deceased and empower families. Tune in to this thought-provoking discussion and discover how you can contribute to transforming the funeral...

Every funeral director knows the steady stream of donation requests—from Scout troops to church bulletins. But what if those $50 checks were more than just expenses? In this inspiring episode of Two Guys and a Question , Danny Jefferson and Alan Creedy share how these small acts of generosity become the very foundation of radical hospitality . They feature Rick Edder of Edder Family Funeral Home ,...

What does the future hold for small, independent funeral homes —and should every funeral director seriously consider investing in their own crematory ? Join Alan Creedy and Danny Jefferson on Two Guys and a Question as they delve into these critical questions. They share powerful stories, practical insights, and bold strategies that challenge traditional business models while focusing on how to co...

Artificial intelligence (AI) has become more than just a buzzword—it’s actively reshaping how funeral service connects with families . In this compelling episode of Two Guys and a Question , Alan and Danny sit down with Angela Human of Director’s Corner to explore their groundbreaking AI tool: Ask Mort . Ask Mort is designed to work seamlessly through a funeral home’s website, providing support an...