Top Click Media

Google Search Is Far from Dead. It Just Recorded Its Highest Usage Ever. Every few weeks someone claims that Google Search is dying because of AI. The data tells a different story. Following Argentina’s winning goal in the World Cup, Google Search recorded the highest usage in its history, breaking all previous search records. AI is changing how people search. But Google Search remains one of the...

Which Is Better for My Business: Google Ads or Social Media Ads? The answer is… It depends. Google Ads and social media advertising serve completely different purposes. Google Ads targets people who are actively searching for your product or service. They’re already showing intent and are often much closer to making a purchase. Social media ads, on the other hand, interrupt people while they’re br...

Here Is a Great South African Website for Digital PR, Press Releases and a Good Backlink If you’re looking to build quality backlinks and strengthen your Digital PR strategy, take a look at MyPressPortal. It allows businesses to publish free press releases on a website with good domain authority, making it a useful resource for increasing online visibility and earning an authoritative backlink. Di...

How to See if Your Website Is Being Picked Up and Cited by AI Models Did you know you can track how often your website is being cited by AI? Bing Webmaster Tools includes a free AI Performance dashboard that shows how your website is performing across Microsoft Copilot, Bing AI summaries, and partner AI integrations. It provides valuable Generative Engine Optimisation (GEO) insights, including: •...

Microsoft Playwright Combined with Claude Can Automate Actions on Most Websites Microsoft Playwright becomes incredibly powerful when combined with Claude. Claude can use Playwright to navigate websites, fill in forms, log into platforms, click buttons, scrape data, test workflows, and complete repetitive browser actions. You can describe the task in plain English and let Claude build and run the...

Check Out The Brick if You Struggle with ADD and Phone Distractions Like most people, I find it far too easy to get distracted by notifications, social media, and random scrolling throughout the day. The Brick is a simple phone access blocker that helps you stay focused by limiting access to distracting apps when you need to work. There are no complicated systems or constant reminders. You simply...

Don’t Blindly Auto-Apply Google Ads Recommendations in the Mobile App The Google Ads mobile app makes it incredibly easy to tap “Apply” on recommendations. In my opinion, around 99% of these auto-apply recommendations benefit Google more than they benefit your business. Many of the suggestions push greater automation, broader targeting, and increased spend, which isn’t always what’s best for your...

Google Search Console Now Tracks Social Media Performance Google Search Console has introduced a new feature called Platform Properties, allowing you to track how your social media content performs in Google Search and Discover. This is a big shift. You can now see how posts from Instagram, TikTok, X (Twitter), and YouTube are discovered through Google even if you don’t have a website. Once connec...

How to Deal with Clients Threatening to Leave Negative Google Reviews Some clients use negative Google reviews as a way to pressure businesses into giving refunds, discounts, or work that was never agreed to. Don’t let yourself be bullied. If someone leaves a false or misleading review, respond professionally, stick to the facts, and explain your side of the story. Potential customers read both th...

One WordPress Setting Can Stop Google from Indexing Your Website One of the most common SEO mistakes is leaving the Search Engine Visibility setting enabled in WordPress. To ensure search engines can discover, crawl, and rank your website, make sure the “Discourage search engines from indexing this site” option is unchecked in your WordPress dashboard. If this setting is enabled, WordPress tells s...

The Stock Price of Wix.com Has Dropped More Than 70% in the Last 12 Months Wix has seen its share price fall by more than 70% over the past year as investors question how AI will reshape the website-building industry. In my opinion, there are several reasons behind this. The platform has historically struggled with SEO compared to more flexible alternatives. This is still a real problem. Many of i...

Google recently added an experimental Agentic Browsing category to Google PageSpeed Insights. This scoring section tests how easily AI agents can understand, navigate, and execute actions on your website, preparing your site for the evolving era of AI-driven search and digital assistants. Learn more https://topclick.co.za/

The Downstream Impact of AI Visibility (Read this report now) New research by randderuiter and similarwebinsights found that users who see a brand recommended by AI are 2.5x more likely to visit that brand later. The research also found that visitors who discover a brand through an AI recommendation spend twice as long on the website compared to traditional search visitors. This changes how market...

Google Ads Tests Strongest Match and Strong Match Labels on Sponsored Results Google has confirmed it is testing new “Strongest match” and “Strong match” labels on sponsored search results. The labels are designed to help users instantly identify the ads Google considers to be the most relevant to their search query. According to Google, the labels are based on existing ad quality and relevance si...

The Pew Report Shows Why AI Overviews Matter The latest Americans and AI 2026 report from Pew Research Center highlights just how much search behaviour is changing. According to the study: • 60% of Americans read AI-generated summaries at the top of Google search results. • 40% of Americans actively use AI chatbots to find information. This is a major shift. People are no longer relying only on th...

Generative AI Performance Reports Now in Google Search Console Google has announced new Generative AI performance reports in Google Search Console. These reports let you see your website’s impressions from Google’s generative AI experiences, including AI Overviews, AI Mode, and generative AI features in Discover. These reports help you understand whether your website is being picked up and shown i...

What Is the Google Search Status Dashboard? The Google Search Status Dashboard is Google’s official tool for reporting major issues affecting Google Search. It lets website owners and SEO professionals check for indexing issues, crawling problems, serving disruptions, outages, and confirmed Google Search incidents. Google also uses the dashboard to communicate significant Search updates and major...

Codex Record and Replay: Record a Workflow and Make It a Reusable Skill Record and Replay lets you demonstrate a workflow on your Mac and turn it into a reusable Codex skill. It is designed for repetitive workflows, tasks that depend on your preferences, or processes that are easier to show than explain in a prompt. You can record things like filing an expense, booking a parking space, creating a...

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Follow Me on Social Media for SEO, Google Ads, AI and Digital Marketing Tips If you’re looking to learn more about SEO, Google Ads, Microsoft Ads, AI, social media marketing, and search engine marketing, you’re in the right place. I’ve already published more than 700 videos covering practical tips, tutorials, strategies, industry updates, and real-world examples. There’s no catch. I don’t spend my...

How to Connect Google Search Console to Google Analytics and Import Search Queries Connecting Google Search Console to Google Analytics gives you access to valuable organic search data directly inside GA4. Once connected, you can view the search queries people are using to find your website, analyse organic landing pages, monitor clicks and impressions, and better understand your SEO performance....

My Lead Fox Helps You Find E-Commerce Stores Worldwide and Their Data My Lead Fox is a powerful tool that helps you discover e-commerce stores from around the world and access valuable data about their businesses. It can be used for lead generation, competitor research, market analysis, and even content and website inspiration. Want to see what other stores in your niche are doing? Need inspiratio...

How to Connect Your Google Business Profile Directly to Google Analytics 4 Connecting your Google Business Profile (GBP) to Google Analytics 4 (GA4) allows you to track local engagement metrics alongside your website traffic. This gives you better visibility into how users are finding and interacting with your business from Google Search and Google Maps. By connecting GBP and GA4, you can measure...

Google Preferred Sources and How to Get Your Readers to Select You Google Preferred Sources is a search feature that lets people personalise their web results by prioritising content from their favourite publishers and websites. When someone selects you as a preferred source, your articles can appear more often in their Top Stories, AI Mode, and AI Overviews. This means your readers and clients ca...

Google Ads Keyword Planner Restrictions and the Need for Paid Alternatives Google Ads Keyword Planner no longer shows search volume data for many health-related keywords and industries. In some cases, keywords simply return no volume data at all, making it difficult for advertisers and SEO professionals to understand actual search demand. This is one of the reasons many marketers rely on paid keyw...