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Your Website May Be Blocking Google AI Overviews and AI Mode. Important! Google has introduced a Search generative AI control inside Google Search Console that allows website owners to exclude their content from appearing in Google’s generative AI features. This includes: • Google AI Overviews • Google AI Mode • Generative AI features in Google Discover If your website is set to Exclude, your cont...

Answer Engine Optimisation and SEO Results in South Africa – Ranking #1 Everywhere What does successful SEO and Answer Engine Optimisation actually look like in 2026? Here is a real example from one of our clients, a podiatrist in South Africa, achieving incredible visibility across traditional search engines, AI search and answer engines. The client is appearing at or near the top across: • Googl...

Who Is Running Your Google Ads? An Amateur or a Professional? Google Ads can be one of the most important sources of leads and sales for a business, yet many companies still leave their accounts in the hands of someone with very little experience. It could be a junior employee, a general marketer who “also does Google Ads”, or someone who has completed a few courses but has never managed serious a...

Google Search Profiles for Google Creators Have Rolled Out – How to Set Up Yours Google Search Profiles for creators have now rolled out, giving eligible creators more control over how they appear across Google Search and Discover. Your Search Profile brings your online presence together in one place, including your social media accounts, website, latest posts, videos and other important links. To...

Search Generative AI Performance Reports in Search Console Is Open to Everyone Google has now opened its Search Generative AI performance reporting in Search Console to all website owners. Previously, this reporting was only available to a selected group, but it is now being rolled out more broadly, giving website owners greater insight into how their websites are performing within Google’s AI-pow...

South Africa’s Unemployment Rate Just Hit 33.6%. What Does This Mean for Online Advertising? South Africa’s unemployment rate has reached 33.6%, and this has a major impact on how businesses should approach Google Ads, Meta and TikTok advertising. In a market where such a large percentage of the population is unemployed, you cannot afford to target everyone and assume the algorithms will always fi...

Claude is adding invisible watermarks into AI content it’s creating for you. Will it affect SEO? Anthropic is introducing invisible, machine-readable watermarking into content generated by newer Claude models. So the obvious question is: if you use Claude to help create website content, could Google detect the watermark and hurt your rankings? At the moment, there is no evidence that these waterma...

The Digital Marketing Tools and Software I Use Every Single Day Running a digital marketing agency means using the right tools to get the best possible results for clients. Google Keyword Planner is still one of my most-used tools. It’s free, accurate and extremely useful for keyword research, although it does have its limitations. For analytics and SEO performance, Google Analytics and Google Sea...

Dropshipping Is 99% a Scam Built on False Get-Rich-Quick Promises Dropshipping is constantly promoted as an easy way to make money online. Start a store. Find a product. Run some ads. Make thousands while you sleep. The reality is very different. Most people selling the dropshipping dream make it sound far easier and more profitable than it actually is. They show revenue screenshots without showin...

Be Careful of Google Ads Reps and the Advice They Give You Not all advice is good advice. Many Google Ads reps are measured on product adoption, not necessarily on the performance of your campaigns. That doesn’t mean you should ignore everything they say. Some recommendations can be genuinely helpful. But before making changes to your account, always ask yourself whether the recommendation aligns...

What Is IndexNow and Why You Should Use It for SEO and Answer Engine Optimisation Search is changing. People are no longer relying only on traditional search engines. They’re also asking ChatGPT and other AI-powered tools for answers, making it more important than ever for your latest content to be discovered quickly. That’s where IndexNow comes in. IndexNow is a protocol that instantly notifies s...

What Is IndexNow and Why You Should Use It for SEO and Answer Engine Optimisation Search is changing. People are no longer relying only on traditional search engines. They’re also asking ChatGPT and other AI-powered tools for answers, making it more important than ever for your latest content to be discovered quickly. That’s where IndexNow comes in. IndexNow is a protocol that instantly notifies s...

How to Add an llms.txt File to Your Wix Website and Why It’s Important As AI search continues to grow, more websites are starting to add an llms.txt file. An llms.txt file provides AI models with a structured overview of your website, helping them discover and understand your most important pages more efficiently. While support is still evolving and not every AI platform uses it today, it’s a simp...

LinkedIn Now Lets You Flag Posts That “Seems Like AI Slop” LinkedIn has introduced a new “Seems like AI slop” option that lets users flag posts they believe are low-quality, generic, or overly AI-generated. This doesn’t mean you shouldn’t use AI. It means you shouldn’t let AI do all the thinking for you. The best LinkedIn posts still come from real experience, unique insights, case studies, and op...

You Can Now Connect Instagram, X, YouTube and TikTok to Google Search Console Google has introduced Platform Properties in Search Console, allowing you to connect your Instagram, TikTok, X, and YouTube accounts directly to Google Search Console. This lets you see: • Which search queries lead people to your social content • Clicks and impressions from Google Search and Discover • Which posts perfor...

Social media is full of people promising instant success. “Make this one change and you’ll rank #1 on Google.” “Change this setting and ChatGPT will recommend your business.” Be careful. No one can guarantee rankings in Google, visibility in AI platforms, or success with Google Ads. Anyone making those promises is selling you false hope. SEO, Google Ads, and AI all require testing, patience, exper...

Can AI Content Rank on Google? Yes. Learn How. The short answer is yes. Google doesn’t rank content based on whether it was written by AI or a human. It ranks content based on its quality, originality, usefulness, and whether it satisfies the user’s search intent. The problem isn’t AI. The problem is low-quality AI content. If you combine AI with human expertise, strong technical SEO, original ins...

Major Publishers Are Considering Blocking Google’s Crawlers. Here’s Why. Some of the world’s biggest publishers are considering restricting or even blocking Google’s crawlers because AI Overviews are answering users’ questions without sending as much traffic back to their websites. Companies including USA Today, Reuters, Politico, The Economist, Reddit, and People Inc. have reportedly discussed li...

Stop Creating AI Slop: Why Generic AI Images Are Hurting Your Brand Your images, posters, thumbnails, and social media graphics are often the first thing people see. If they look like obvious AI, they’ll be ignored. Generic layouts, distorted text, fake-looking people, and over-the-top effects don’t build trust. They make your brand look cheap. Use AI to speed up your design process, but don’t pub...

Your Company Has to Appear in Google’s AI Overviews Google has confirmed that AI Overviews now appear in roughly 50% of searches in the US. With more than 2 billion monthly users, AI Overviews have become the most widely encountered AI feature on the internet. If your company isn’t appearing in these answers, you’re missing a huge opportunity to be seen by potential customers. Ranking on Google is...

Is Your Company Showing Up on ChatGPT? Here’s the Quickest Way to Check Open ChatGPT and type in the same question one of your potential customers would ask. For example: “Who are the best SEO agencies in Johannesburg?” or “Best dentist in Sandton.” If your business doesn’t appear, you’re missing visibility where more and more people are searching. AI SEO is becoming just as important as tradition...

How to Connect Claude Code to Telegram and Get the Full Power of Claude Code on Your Phone Most people think the Claude app and Claude Code are the same thing. The app is a conversation. Telegram is a command centre. Here’s the difference: with the app, you open it, type, wait, and close it. With Claude Code hooked into Telegram, you’re messaging an agent that actually lives on your machine. It ca...

700 Short-Form Videos Published… and We’re Just Getting Started I’ve now published 700 short-form videos across my social media channels. Every video is designed to teach something practical about SEO, Google Ads, AI, Microsoft Ads, social media marketing, digital PR, and digital marketing. There are no gimmicks and no endless sales pitches. Just practical tips, tutorials, industry news, and strat...

Get a DR99 Backlink by Building a Simple Chrome Web Store Extension with Claude One of the easiest ways to earn a DR99 backlink is by publishing a simple Chrome extension to the Chrome Web Store. The best part? You don’t even need to be an experienced developer. Claude can help you build the extension, generate the code, fix bugs, and guide you through the entire process. Once your extension is pu...

Can You Do Answer Engine Optimization Without First Doing SEO? No. One of the biggest misconceptions in digital marketing is that you can skip SEO and jump straight into Answer Engine Optimisation (AEO). You can’t. Strong AEO starts with strong SEO. If your website isn’t technically sound, your content isn’t being indexed, your pages aren’t authoritative, and you’re not building quality backlinks...