The Susie Prout Show

You’ve created your membership, you’re ready to launch, and now you’re wondering… should I run ads to get people through the door? I’ve used paid advertising for years, but there’s one thing I always do before putting money behind a new offer. In this episode, I’m sharing what that is, and why skipping it could become an expensive mistake. Want my support to create and launch your own membership?...

Your freebie might be getting downloads, but is it attracting people who actually need your paid offer? In this episode, I’m talking about why your freebies, free events and posts need to meet your ideal audience at the right stage of their problem. Using real life examples, I’ll show you how to work backwards from your membership, give people a useful quick win, and make your paid offer a natural...

Most people think a membership has to be a low-cost monthly subscription with endless new content, drip-fed lessons and members coming and going every month. It doesn't. In this episode, I'm breaking down one of the biggest myths about memberships and explaining why a membership is simply a  recurring revenue model , not a one-size-fits-all offer. We talk about why you don't need to co...

We see them all the time on social media... "$30K month." "$100K launch." "Seven-figure business owner." But what do those numbers actually mean? In this episode, I'm sharing why revenue is one of the most misunderstood metrics in business and why comparing yourself to someone else's turnover can leave you chasing the wrong goals. I'll explain the differen...

What if one of the biggest pieces of business advice we've all been given is actually wrong? For years, we've been told we need multiple income streams to be successful. More offers. More products. More ways to make money. But what if that's the very thing keeping your business small? In this episode, I'm sharing why I believe the businesses that really stand out are usually known...

In this episode, I'm sharing why I've been moving away from traditional masterclasses and towards interactive workshops to sell memberships and the results have been incredible. I'll explain why helping your audience actually  do  something during a live workshop creates more confidence, stronger connection, and ultimately more sales than simply teaching for an hour. We also chat about...

Most business owners think storytelling means talking more about themselves. Actually, the best storytellers do the opposite. In this episode, I'm sharing who should always be the hero of the story and how a simple shift in your messaging can make your content, emails, webinars and sales pages far more effective. Using the example of a dietitian with a fussy eating membership, I'll walk yo...

In this mid-year update, I'm sharing what's been working, what hasn't, and some of the biggest changes I've made in both business and life over the first six months of 2026. I talk about: • The success of The Membership Model and the incredible launches my clients are having • Why workshops are becoming my favourite way to teach • The growth of The Membership Model GPT • Dropping m...

Most service providers think they have to choose between working 1:1 with clients or creating a membership. The truth? The most profitable memberships often sit  behind  your existing 1:1 services. In this episode, I'm sharing how health, wellness, and service-based professionals can add a membership to their current business model to increase client lifetime value, create recurring revenue, a...

This episode might make some people uncomfortable. Because today I’m talking about one of the biggest reasons I think incredible businesses struggle. It’s our mindset around investing. In this episode, I’m sharing the honest conversation that made me stop and think, why so many people happily invest in degrees, qualifications and professional development... but suddenly freeze when it comes to inv...

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat  tripled  my conversions and why sometimes the most powerful strategy is being  more human.

In this episode Susie breaks down the 1-1 consultation business verse the 1-many form of business, and why running a hybrid model of both has the most benefits. Including real client examples of how they did this!

In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space. We’re talking about what’s actually working right now (not what used to work). I cover: – Why memberships are more “AI-proof” than one-off courses – The truth about audience size (and why small audiences can win big) – The difference bet...

If you’ve ever thought a membership has to be cheap to work… this episode is going to change the way you see it. In this episode of The Susie Prout Show, I break down what a membership actually is (in the simplest way possible) and why it has nothing to do with being “low ticket.” A membership is not about price. And when you understand that, everything changes,how you structure it, how you price...

As we kick off this new season of The Susie Prout Show, I want to take you right back to where it all began… so you really understand  why  you should listen to me when it comes to memberships, and the journey I’ve taken to get here. I’m taking you all the way back— to working as a midwife, nurse, and lactation consultant in the hospital… to opening my own in-person practice… to taking that work o...

This is the final episode of Season 1 of The Susie Prout Show, but nothing is going anywhere. In this episode, I share why I’m expanding the podcast to YouTube, what’s changing (and what’s not), and why personal brand in 2026 will be the thing that sets you apart in a world full of AI content. We’re entering a trust recession. Visibility alone isn’t enough anymore. If you’re building a membership,...

Why do I choose launch-style selling instead of running evergreen funnels all year round? Most people assume it’s about the revenue spikes. It’s not. In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing. I talk about: • The hidden pressure of always-on selling • Why constant promotion can quietly drain you • How launches create clarity...

There is one thing I’ve seen again and again that separates the clients who succeed quickly… from the ones who stay stuck for years. And it has nothing to do with confidence, qualifications, or having a big audience. In this episode, I’m sharing the biggest pattern I’ve noticed in the women who build profitable online membership businesses fast...

Choosing the right tech for your online membership or course can feel completely overwhelming… and it’s one of the biggest reasons people stay stuck. In this episode, I’m breaking down exactly what tech you actually need to run a successful membership, why “cheap” tech often becomes the most expensive option long-term, and why all-in-one platforms often are the best option. I also share what I per...

We talk a lot about dreaming big, but dreaming isn’t the same as deciding. In this episode, I break down the real difference between goals and dreams, and why waiting to  feel ready  keeps so many people stuck. I share the honest story of starting my membership before life felt calm, before the timing felt perfect, and before I felt ready and how that single decision changed everything. You’ll als...

Most people think a membership has to be linear. Start at lesson one. Move step by step. Don’t skip ahead. That belief shows that many people don't really understand the point of a membership and how tomake it successful month after month. In this episode, I’m breaking down why  great memberships are designed to support people at different stages , not force everyone through the same path. Whe...

If you’re waiting for things to feel easier before you take the next step in business, this episode is yours! The work that actually grows your business is almost never the work that feels comfortable and most people avoid it for years. In this episode, I break down three uncomfortable moves that shaped my career, plus why avoiding the new hard stuff, new skills, or support feels sensible… but qui...

My word of the year didn’t arrive on January 1, it landed unexpectedly on January 10th! Last year, my word was  present , and if I’m being honest, I struggled with that. I was often physically with my kids but mentally thinking about work… or working and feeling guilty I wasn’t with them. In this short episode, I share my word for this year and why it feels so important in this season. I talk abou...

In this episode, I share my goals across personal life and business for 2026. I hope you find them helpful as you set your own goals for 2025. To give you an idea of what a set of goals can look like For epic public accountability for me! I’m nosey and guessing you might be too ;-) After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show! I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.