The Susie Prout Show

In this episode, I'm sharing why I've been moving away from traditional masterclasses and towards interactive workshops to sell memberships and the results have been incredible. I'll explain why helping your audience actually  do  something during a live workshop creates more confidence, stronger connection, and ultimately more sales than simply teaching for an hour. We also chat about...

Most business owners think storytelling means talking more about themselves. Actually, the best storytellers do the opposite. In this episode, I'm sharing who should always be the hero of the story and how a simple shift in your messaging can make your content, emails, webinars and sales pages far more effective. Using the example of a dietitian with a fussy eating membership, I'll walk yo...

In this mid-year update, I'm sharing what's been working, what hasn't, and some of the biggest changes I've made in both business and life over the first six months of 2026. I talk about: • The success of The Membership Model and the incredible launches my clients are having • Why workshops are becoming my favourite way to teach • The growth of The Membership Model GPT • Dropping m...

Most service providers think they have to choose between working 1:1 with clients or creating a membership. The truth? The most profitable memberships often sit  behind  your existing 1:1 services. In this episode, I'm sharing how health, wellness, and service-based professionals can add a membership to their current business model to increase client lifetime value, create recurring revenue, a...

This episode might make some people uncomfortable. Because today I’m talking about one of the biggest reasons I think incredible businesses struggle. It’s our mindset around investing. In this episode, I’m sharing the honest conversation that made me stop and think, why so many people happily invest in degrees, qualifications and professional development... but suddenly freeze when it comes to inv...

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat  tripled  my conversions and why sometimes the most powerful strategy is being  more human.

In this episode Susie breaks down the 1-1 consultation business verse the 1-many form of business, and why running a hybrid model of both has the most benefits. Including real client examples of how they did this!

In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space. We’re talking about what’s actually working right now (not what used to work). I cover: – Why memberships are more “AI-proof” than one-off courses – The truth about audience size (and why small audiences can win big) – The difference bet...

If you’ve ever thought a membership has to be cheap to work… this episode is going to change the way you see it. In this episode of The Susie Prout Show, I break down what a membership actually is (in the simplest way possible) and why it has nothing to do with being “low ticket.” A membership is not about price. And when you understand that, everything changes,how you structure it, how you price...

As we kick off this new season of The Susie Prout Show, I want to take you right back to where it all began… so you really understand  why  you should listen to me when it comes to memberships, and the journey I’ve taken to get here. I’m taking you all the way back— to working as a midwife, nurse, and lactation consultant in the hospital… to opening my own in-person practice… to taking that work o...

This is the final episode of Season 1 of The Susie Prout Show, but nothing is going anywhere. In this episode, I share why I’m expanding the podcast to YouTube, what’s changing (and what’s not), and why personal brand in 2026 will be the thing that sets you apart in a world full of AI content. We’re entering a trust recession. Visibility alone isn’t enough anymore. If you’re building a membership,...

Why do I choose launch-style selling instead of running evergreen funnels all year round? Most people assume it’s about the revenue spikes. It’s not. In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing. I talk about: • The hidden pressure of always-on selling • Why constant promotion can quietly drain you • How launches create clarity...

There is one thing I’ve seen again and again that separates the clients who succeed quickly… from the ones who stay stuck for years. And it has nothing to do with confidence, qualifications, or having a big audience. In this episode, I’m sharing the biggest pattern I’ve noticed in the women who build profitable online membership businesses fast...

Choosing the right tech for your online membership or course can feel completely overwhelming… and it’s one of the biggest reasons people stay stuck. In this episode, I’m breaking down exactly what tech you actually need to run a successful membership, why “cheap” tech often becomes the most expensive option long-term, and why all-in-one platforms often are the best option. I also share what I per...

We talk a lot about dreaming big, but dreaming isn’t the same as deciding. In this episode, I break down the real difference between goals and dreams, and why waiting to  feel ready  keeps so many people stuck. I share the honest story of starting my membership before life felt calm, before the timing felt perfect, and before I felt ready and how that single decision changed everything. You’ll als...

Most people think a membership has to be linear. Start at lesson one. Move step by step. Don’t skip ahead. That belief shows that many people don't really understand the point of a membership and how tomake it successful month after month. In this episode, I’m breaking down why  great memberships are designed to support people at different stages , not force everyone through the same path. Whe...

If you’re waiting for things to feel easier before you take the next step in business, this episode is yours! The work that actually grows your business is almost never the work that feels comfortable and most people avoid it for years. In this episode, I break down three uncomfortable moves that shaped my career, plus why avoiding the new hard stuff, new skills, or support feels sensible… but qui...

My word of the year didn’t arrive on January 1, it landed unexpectedly on January 10th! Last year, my word was  present , and if I’m being honest, I struggled with that. I was often physically with my kids but mentally thinking about work… or working and feeling guilty I wasn’t with them. In this short episode, I share my word for this year and why it feels so important in this season. I talk abou...

In this episode, I share my goals across personal life and business for 2026. I hope you find them helpful as you set your own goals for 2025. To give you an idea of what a set of goals can look like For epic public accountability for me! I’m nosey and guessing you might be too ;-) After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show! I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show! I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

Are you quietly deciding what people can or can’t afford? In this episode, Susie calls out the subtle habit of “climbing into people’s wallets”. Making pricing decisions based on assumptions, stereotypes, and our own money stories. You’ll learn what pricing should be based on. This conversation will shift how you price, how you sell, and how you respect your audience as adults capable of choosing...

Urgency isn’t icky and today I’m explaining why. If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan. We break down why just having it on your website, or posting on social media isn’t enough, w...

We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\ In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)

In this episode, Susie shares exactly what to do in the  first week  after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.