The Susie Prout Show

You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling. Posting more, waiting longer, or doing the same thing again won’t change your results. In this episode, Susie breaks down the  real  reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat  tripled  my conversions and why sometimes the most powerful strategy is being  more human. If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susi...

What if launching your online program or memebrship didn’t feel stressful? In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and po...

You’ll never feel ready and that’s the point. Because ready is not a feeling. In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready. I will outline the questions I ask myself to decide wheth...

This episode is your personal invitation to  The Membership Model  — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build som...

If You Don’t Understand Your Offer, How Can Anyone Else? If you feel confused about your own offer, your audience will too. And confused people don’t buy. In this episode of The Susie Prout Show , I break down why clarity is the key to selling your online offer. I’ll share exactly how to define your offer in 3 sentences. By the end of this episode, you’ll know how to strip away the fluff, nail you...

Stop building offers in your head with what you THINK your client's need and start building them around what your clients  actually  want. In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create off...

It’s not enough to say “I’m a physio” or “I’m a midwife.” Clients aren’t searching for a general title — they’re searching for the specific person who can solve their problem. In this episode, I share why being known for something within your profession is the key to standing out, attracting clients with ease, and building offers that sell. If you’ve ever wondered what makes people seek you out ov...

Courses come and go, but memberships create something lasting. In this episode of The Susie Prout Show , Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world. You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they p...

Think posting reels is enough to grow your business? In this episode of  The Susie Prout Show , I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen. I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek be...

Have you ever felt that quiet nudge inside that says, “This isn’t it anymore” ? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals. If you’ve been waiting until you feel “ready” to make your own pi...

When people don’t understand what you actually do or sell, they won’t buy from you. In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to. I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcompli...

In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet. If you would like to know when I have spots open for business mentoring just pop your details in th...

If you’re running a service-based business, like 1-1's, online programs or anything where you are the product, this episode is for you. Susie breaks down what branding really means for a service based business (hint: it’s not just colours and logos)! If you would like to receive my behind the scenes in online business free weekly newsletter just pop your details in the link below! https://www....

Why Every Online Business Needs a Newsletter (And How to Write One That Actually Works) If you’re only using email to sell, you’re doing it wrong. In this episode, I’m sharing why every online business—yes, even yours—needs a newsletter and exactly how to structure it in a way that builds real connection You’ll learn: Why email still outperforms social media How to nurture, not just sell, through...

Thinking about selling a physical product? Maybe something for mums, babies, or your health / wellness audience? Before you spend money on stock or packaging, listen to this first! In this episode, I’m walking you through why digital offers (like courses or masterclasses) are usually a way smarter move financially. We’re talking upfront costs, the risk of ordering too much, TGA approvals, shipping...

Posting your heart out on instagram and hearing crickets? It doesn’t mean it’s not working. In this episode, Susie shares a refreshingly honest take on what really matters when growing your business online. Because here’s the truth: likes don’t pay your bills, the right people do. We dive into why reach drops during sales periods, how to stop chasing viral moments, and why a small audience can sti...

Is It a Hobby or a Business? If you want to make real money doing what you love — this is the episode you need to hear. I’m walking you through one of the biggest mindset shifts I made when I went from “just sharing online” to running a  profitable business  — and how you can do the same. If you're posting, helping people, maybe making a bit of money… but still not fully owning what you're...

Not ready to show your face on Reels? This is your sign to try carousel posts instead. In this episode, Susie breaks down why carousel posts are working  so well  right now on Instagram — especially if you're just starting out. You'll learn: Why carousels are getting more reach than Reels for some accounts How they help you teach, connect, and build trust And how to create your first one i...

Ever wondered how I turn my free trainings into then selling a paid membership? In this episode, I share exactly how I launch my breastfeeding membership every 3 months — using a simple Facebook group, email series, and a 5-day open cart. I share real numbers, real strategy and my conversion rate.

In this episode of  The Susie Prout Show , I share why speaking to a broad audience is one of the biggest mistakes new course creators make—and how narrowing your focus can actually grow your business faster. I’ll walk you through my own journey from helping “all course creators” to focusing solely on health professionals, and the powerful results that followed. If your messaging feels fuzzy or yo...

What if the thing holding you back isn’t the tech, but the fact you’re waiting for someone else to do it for you? If someone builds your course or website for you — do you know how to update it? What should you outsource and what should you learn to do yourself.  In this episode, Susie talks about the power of investing in your own learning before outsourcing. From understanding your tech platform...

In this episode of  The Susie Prout Show , I’m sharing a truth every online course business owner needs to hear: your business can’t live solely on Instagram. If the thought of losing access to your account makes you panic this one’s for you. I dive into why relying on Instagram alone is risky, what to do when reach suddenly drops, and how to build a business that’s rooted in platforms you  actual...

Are you working 1:1 with clients or working in a job paying an hourly rate and wondering if there’s another way? In this episode, I break down the difference between 1:1 and 1:many models — and why creating an online course was the best move I ever made. If you’re ready to stop trading time for money and start building something of your own, this one’s for you. In the episode I discussed how my Pa...

In this episode, I’m taking you back to 2018. The year I started my online course business. You’ll hear the full story of how it all began and the journey to where I am today. I’ll walk you through the steps I took to leave my hospital job as a midwife and build a thriving online course business that works around my life. In the episode I talked about the online course platform I use and recommend...