The Expanded Life Podcast

You did the screening. You got the leads. Then Monday hit and nobody called them back. That was us for three years, until this weekend. 62 new leads from the Bump to Baby Expo got tagged, handed to our call center with context, and put into a 7-email follow-up sequence. Nobody on our team logged in to do it. Our AI employee did. In this episode, Kyle and I pull back the curtain on how we use an AI...

Your patient journey doesn't start when someone books. It starts months before that, and it's where most clinics are quietly losing new patients. In this episode, Kyle and I break down what a funnel actually is for a chiropractic or wellness clinic, the 5 stages of awareness every patient moves through, and how to find the one bottleneck between lead, booked, showed, and converted. Plus, how one c...

Are you hiring too late, too fast, or based on the wrong things? In this episode, we break down the hiring mistakes we’ve made ourselves and the lessons we’ve learned from helping other clinic owners build their teams. We talk about why you need to hire before you feel ready, how to use your numbers to know when it’s time to bring someone on, why culture and values matter just as much as hard skil...

Are you spending too much time and money trying to get new patients through ads? In this episode, we break down how to diversify your patient acquisition strategy and use relationships, referrals, networking, partnerships, existing patients, and past patients to create more opportunities for growth without spending more on ads. We share how provider relationships are powerful referral sources, how...

What if some of the things keeping you stuck are the things you never stopped to question? In this episode, we’re diving into the power of asking “why” and challenging the beliefs, systems, schedules, and decisions we’ve carried forward simply because they’re familiar. We share how this mindset has changed the way we approach our own business and life, why we stopped recording video podcasts, what...

Are you busy, overwhelmed, and still unsure why your clinic is not making more money? In this episode, we break down how to use your data to understand the full patient journey and identify exactly where your clinic is gaining momentum, losing patients, or leaving money on the table. We talk about how the right numbers show whether you have a marketing problem, a follow-up problem, a systems probl...

Are you a great practitioner but still struggling to run your practice like a business? In this episode, we’re breaking down the shift from practitioner to CEO and why being good at your craft does not automatically make you good at running a company. We talk about knowing your numbers, understanding the patient journey, identifying the constraint in your business, and creating the space and persp...

Are you thinking about opening another location because you believe it’s the next step in growing your practice? In this episode, we’re spilling the tea on what happened when we went from one location to three, and the lessons we learned when things didn’t go the way we expected. We talk about the challenges we underestimated around hiring, leadership, location selection, and managing multiple tea...

Are you overlooking the little things that determine how patients actually feel in your practice? In this episode, we break down why the way you make people feel matters more than anything else in their patient journey, from their first interaction with your team to every visit that follows. We share how leading with empathy, anticipating questions, creating a welcoming environment, and adding tho...

If someone landed on your Instagram today, would they know exactly why they should choose your clinic? In this episode, we break down the 3 posts we believe every clinic owner should pin to the top of their Instagram profile. We talk about how each post plays a different role in building trust, overcoming objections, helping people see themselves in your content, and creating a stronger connection...

Are you spending hours creating content but still struggling to attract the right patients? In this episode, we introduce the STORY framework, a marketing system designed to help you create messaging that connects emotionally instead of explaining what you do. We break down why the world's best brands focus on the customer's transformation instead of their product, how to position your patients as...

Are you confident in the care you provide but uncomfortable when it comes time to sell it? In this episode, we break down the sales skills every clinician needs to confidently guide patients from their first conversation through the decision to start care. We share how to uncover what patients truly want, communicate with more confidence, simplify your Day One and Day Two conversations, and presen...

Do you ever feel like your business is growing, but your freedom is disappearing? In this episode, we break down the framework we use to buy back our time, create more capacity, and build a business that aligns with the life we want to live. We share how to calculate your true hourly value, identify your highest-impact work, delegate with confidence, and create systems that free up your time while...

Could the words you're using be the biggest factor holding your clinic back? In this episode, we introduce the messaging framework we've developed to help clinic owners create stronger marketing, better patient conversations, and long-term retention. We break down the five elements of messaging that help patients feel understood, trust your recommendations, and confidently move forward with care....

Have you ever felt like you're doing everything you can to market your clinic but still don't know why new patients aren't coming in consistently? In this episode, we're breaking down the marketing ecosystem we built to grow from just 12 patient visits a week to 45–60 new patients every month. We share the 3 marketing funnels every clinic should build, why referrals alone aren't enough to create p...

Are you creating content every week but wondering why it still isn't converting into new patients? In this episode, we're sharing one of the biggest marketing lessons we learned after appearing on Lori Harder's podcast and how it's changing the way we think about content. We break down why the best marketing is never accidental, how to identify the messaging you're already using successfully in yo...

Are you busier than ever, but still feel like your clinic can’t grow without completely burning you out? In this episode, we talk about one of the toughest stages of business growth, the $30K to $60K revenue range, and why so many clinic owners get stuck there. We break down the mindset shifts that helped us stop treating capacity like a hard limit, the hiring decisions that gave us our time back,...

Have you ever felt like life, business, and family are all demanding more than you have to give? In this episode, we talk about the mindset shifts, productivity frameworks, and AI tools helping us navigate one of the most challenging seasons we've faced without completely burning out. We share how to stay focused when life feels chaotic, create clarity when everything feels overwhelming, and build...

Are your ads bringing in leads, but not the patients you actually want to see? In this episode, we're breaking down the Fab 5 Framework, the exact system we use to attract aligned patients who value care, commit to the process, and become long-term success stories. We share the 5 filters every patient should pass through before they ever book an appointment, and how to use AI to identify the belie...

Tired of wondering where your next new patient is coming from? This episode is for you. We're breaking down the exact SEO strategies that helped us grow Verve from a brand-new practice with no audience, no referrals, and no marketing budget into a thriving multi-7-figure business. We know SEO isn't the most exciting topic in the world, but if you want a predictable stream of new patients finding y...

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped. For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder...

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps towa...

This month, we hit $185,000 across our 3 clinics… while operating at nearly HALF of our doctor capacity. This growth didn’t come from “working harder.” It came from rebuilding broken systems, improving leadership, tightening operations, refining marketing, and finally creating a team culture that actually works. In this episode, we’re pulling back the curtain on exactly what’s happening inside Ver...

When she came to us, she was burned out, overwhelmed, and stuck at $18K months. Fast forward to now? She’s hitting $50K months, working in alignment, and building a business that actually feels good. In this episode, I’m sitting down with Dr. Corrin Harris, one of our clients who completely transformed her practice (and her life) in just 4 months. We talk about what really changed, and spoiler: it...

Hiring a marketing agency sounds like the shortcut…until it costs you thousands, wastes your time, and delivers results that don’t actually grow your business. In this episode, we’re breaking down our real experiences getting burned by agencies (more than once) and why we’ve completely changed our approach to marketing. More importantly, we’re showing you why this is the easiest time ever to take...