The Expanded Life Podcast

Have you ever felt like you're doing everything you can to market your clinic but still don't know why new patients aren't coming in consistently? In this episode, we're breaking down the marketing ecosystem we built to grow from just 12 patient visits a week to 45–60 new patients every month. We share the 3 marketing funnels every clinic should build, why referrals alone aren't enough to create p...

Are you creating content every week but wondering why it still isn't converting into new patients? In this episode, we're sharing one of the biggest marketing lessons we learned after appearing on Lori Harder's podcast and how it's changing the way we think about content. We break down why the best marketing is never accidental, how to identify the messaging you're already using successfully in yo...

Are you busier than ever, but still feel like your clinic can’t grow without completely burning you out? In this episode, we talk about one of the toughest stages of business growth, the $30K to $60K revenue range, and why so many clinic owners get stuck there. We break down the mindset shifts that helped us stop treating capacity like a hard limit, the hiring decisions that gave us our time back,...

Have you ever felt like life, business, and family are all demanding more than you have to give? In this episode, we talk about the mindset shifts, productivity frameworks, and AI tools helping us navigate one of the most challenging seasons we've faced without completely burning out. We share how to stay focused when life feels chaotic, create clarity when everything feels overwhelming, and build...

Are your ads bringing in leads, but not the patients you actually want to see? In this episode, we're breaking down the Fab 5 Framework, the exact system we use to attract aligned patients who value care, commit to the process, and become long-term success stories. We share the 5 filters every patient should pass through before they ever book an appointment, and how to use AI to identify the belie...

Tired of wondering where your next new patient is coming from? This episode is for you. We're breaking down the exact SEO strategies that helped us grow Verve from a brand-new practice with no audience, no referrals, and no marketing budget into a thriving multi-7-figure business. We know SEO isn't the most exciting topic in the world, but if you want a predictable stream of new patients finding y...

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped. For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder...

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps towa...

This month, we hit $185,000 across our 3 clinics… while operating at nearly HALF of our doctor capacity. This growth didn’t come from “working harder.” It came from rebuilding broken systems, improving leadership, tightening operations, refining marketing, and finally creating a team culture that actually works. In this episode, we’re pulling back the curtain on exactly what’s happening inside Ver...

When she came to us, she was burned out, overwhelmed, and stuck at $18K months. Fast forward to now? She’s hitting $50K months, working in alignment, and building a business that actually feels good. In this episode, I’m sitting down with Dr. Corrin Harris, one of our clients who completely transformed her practice (and her life) in just 4 months. We talk about what really changed, and spoiler: it...

Hiring a marketing agency sounds like the shortcut…until it costs you thousands, wastes your time, and delivers results that don’t actually grow your business. In this episode, we’re breaking down our real experiences getting burned by agencies (more than once) and why we’ve completely changed our approach to marketing. More importantly, we’re showing you why this is the easiest time ever to take...

Hiring the wrong person doesn’t just cost you time… it can cost you tens of thousands of dollars, your energy, and your momentum. In this episode, we’re sharing the real story behind a $30,000 hiring mistake and exactly what we’d do differently so you don’t make the same mistake we did. We cover the biggest hiring mistakes most clinics make, what to look for in a potential new hire, why experience...

Are you busy, overwhelmed, and STILL not making the revenue you know your clinic should be making? Most clinic owners are working harder than ever but making decisions based on gut, not data. That's exactly why growth feels inconsistent, stressful, and out of your control.   In this episode, we break down the 5 numbers that quickly identify what is really happening in your business. Not just what...

Masterminds, Marketing Pivots, and Going All In On Our Clinics We just got back from two back-to-back masterminds and honestly? We're still processing. This episode is the raw download. If you're a chiropractor or clinic owner wondering whether investing in a mastermind is worth it, whether the stress you're feeling is normal, or what it actually looks like when clinic owners show up and get vulne...

You've got 50, maybe 100 Google reviews. Great. But are they actually converting new patients? Here's what most clinic owners are missing. Google reviews matter. But if that's the only testimonial system you have, you're leaving real growth on the table. There's a more powerful way to capture your patients' stories, and it converts way better than a star rating ever will. In this episode, Kyle and...

We're sharing the exact AI tools and workflows running our three clinic locations right now. No fluff. No theory. Just what's actually working.   Everyone's talking about AI. Most people are overwhelmed by it. And if we're being honest, half the "AI tips for business owners" content out there is either too vague to be useful or so technical it makes your eyes glaze over.   This episode is differen...

Everyone thinks scaling is just up and to the right. Hit $100k, then $200k, then $500k. Clean. Linear. Easy. But here's the truth: we hit $100k and thought we'd figured it out. Then we spent the next two years dealing with team turnover, doctors leaving, and systems that only worked when we were constantly reinforcing them. In this episode, Danielle and Kyle get brutally honest about what's actual...

Part two of the unfiltered business coaching session every clinic owner needs to hear. If you're stuck at $30k-$60k/month and can't break through, this episode covers pricing strategy, delegation, CEO time, and why it takes way more volume than you realize to hit your goals. Kyle finishes the remaining hard truths about clinic growth. No fluff. No apologies. Just what actually works. In this episo...

Struggling to grow your clinic past $50k/month? This unfiltered coaching session breaks down exactly what's holding you back. Kyle shares 37 hard truths he'd tell his clinic coaching clients if he wasn't worried about hurting their feelings. From building three locations and generating 2,000+ new patients annually, he breaks down the mindset shifts and systems that separate six-figure practices fr...

If your website says "we treat the whole family," stop reading this and go change it right now. That one sentence is costing you patients every single day. Not because it's not true. You probably do treat families. But "we treat the whole family" doesn't make anyone stop scrolling. The pregnant mom with back pain? Scrolls past. The parent with a colicky baby? Scrolls past. The athlete with a recur...

76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return. Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA. Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into y...

Two new patients in January. $11,000 collected in the first week of February. What changed? Not the strategy. Not the market. Not the tools. The only thing that changed was one belief: "I stopped waiting for my reality to change and started acting like my future self." In this episode, Danielle and Kyle break down the limiting beliefs that are running your business behind the scenes...the ones tha...

"I tried ads, spent a couple grand, the leads sucked, ads don't work." Sound familiar? In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads. If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk throu...

What do you do when 16 chiropractors are competing for 7,000 people and everyone tells you NOT to open your practice there? If you're Kailey and Andy Armor, you ignore them all, bet on yourselves, and build a multiple seven-figure practice with two locations in under seven years. In this episode, hosts Danielle and Kyle Roach sit down with fellow chiropractor power couple Kailey and Andy to talk a...

Most clinics aren’t stuck because they’re not working hard enough. They’re stuck because their growth depends on one fragile marketing source (usually internal referrals). In this episode, we break down what actually changed inside our clinics when we stopped chasing random marketing tactics and installed a true marketing operating system that consistently brought in new patients from multiple sou...