Sell Better
The Daily Sales Show
Everyday the Sell Better Team talks to sales pros at the top of their game to understand what’s working in sales right now. No fluff. Just tactical deep dives and actionable takeaways for you to immediately incorporate into your sales flow.
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Sell Better
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24 iun. 2026
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Episoade
Signals vs. Triggers: The Small Distinction That Changes How you Sell 27.03.2026 44:51
Most sellers are chasing triggers and firing off outreach that feels timely but still gets ignored. A trigger can tell you when something happened. It does not tell you if the buyer cares, or what action you should take. Will Aitken, Heath Barnett and Leslie Venetz broke down the difference between signals and triggers, and how to use both without creeping prospects out. You will learn what a real...
Cold Outreach That Books Meetings 26.03.2026 47:46
Cold outreach feels harder right now because buyers are flooded with generic sequences and they ignore anything that looks templated. Will Aitken, Margaret Sikora and Harinie Sekaran rebuilt a modern cold outreach approach that actually creates pipeline. This show focused on writing cold emails that get understood fast, using relevance and signals to earn attention, and building a cadence that doe...
Multithreading That Builds Champions and Closes Deals 25.03.2026 44:30
Most deals slip when everything depends on one person. One champion goes quiet, priorities shift, or a new stakeholder shows up late, and the whole deal slows down. James Buckley, Krysten Conner and Monica Stewart broke down a simple, repeatable way to multithread early without looking desperate or going around your champion. This is about building alignment and reducing risk, not adding people to...
How to Use AI to Strengthen Your Outbound 18.03.2026 44:24
AI can either give reps hours back each week or quietly make their outbound worse. In this Daily Sales Show episode, we broke down how strong sellers decide what to automate and what to keep human. Instead of chasing every new tool, you will learn how to protect message quality, improve execution, and reclaim selling time with a small number of trusted workflows. We also looked at a practical exam...
Turn LinkedIn Into an Outbound Meeting Machine 16.03.2026 43:37
LinkedIn makes outbound easier than most reps think, but most sellers scroll, like, and hope something happens. James Buckley and Darren McKee broke down a repeatable LinkedIn prospecting system that turns simple actions into real conversations. You will learn how to pick the right prospects, know what to look for before you message, and avoid lazy outreach that gets ignored. Darren walked through...
How to Turn Any Cold Call Into a Next Step 11.03.2026 43:41
Cold calls are won or lost in the first five seconds. If you sound unsure, scripted, or generic, the conversation is over before it starts. James Buckley and Adia Toll broke down a modern cold call that earns time and drives to a next step. You will learn how to sound calm and credible fast, choose the right opening play, and build relevance without rambling or pitching. They will show two opening...
AI Foundations for Sellers 05.03.2026 42:16
AI is not going to do sales for you. But it can give you back hours every week if you know how to use it correctly. Join Kyle Vamvouris and Jed Mahrle broke down the foundations of AI for sellers. They discussed a simple setup, a repeatable prompt formula, and real workflows you can run tomorrow morning. You will learn what AI is actually good for in sales and where it quietly creates fake confide...
The Cold Email Checklist: Hook, Proof, CTA 04.03.2026 43:58
Most cold emails fail before the prospect reaches your second line. The message is trying to do too much, the hook is generic, and the ask feels like work. James Buckley and Samantha Novak-Federmeyer broke down how to write cold emails that get read and understood fast. You will learn a simple checklist to run before you hit send, so your message stays clear, relevant, and easy to respond to. Sama...
How to Use Buying Signals to Build More Pipeline 26.02.2026 44:01
Are you putting in the work every day but still unsure if your pipeline is growing the way it should? For many sellers, pipeline stalls not because of effort, but because it is unclear which accounts actually deserve attention. We broke down how strong sellers consistently create pipeline through disciplined account selection, focused outreach, and consistent follow through. You will see how top r...
How to Run Multi-Channel Prospecting That Converts 25.02.2026 44:17
Most sellers say they are multi-channel, yet prospects still ghost them. James Buckley was joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframed multichannel as a coordination problem, not a volume problem. You will learn how to decide which channel to start with based on real...
Write Cold Emails That Get Replies 24.02.2026 43:56
Most sales emails fail because they try to do too much and end up getting ignored or filtered. James Buckley was joined by Richard Illingworth and Akshaya Ravi to break down the cold email frameworks that are actually working right now. This show focused on how inbox behavior has changed, what hurts deliverability, and why simpler emails with clear structure outperform clever templates. You will l...
The Top Discovery Questions to Close More Deals 19.02.2026 43:37
Most discovery calls stall because buyers stay safe, vague, and noncommittal. James Buckley was joined by Yael Morris and Celeste Berke Knisely to break down why deals are really lost in discovery and which questions actually move buyers toward a decision. This show focuses on getting past surface level answers and uncovering what makes change necessary now. You will learn how to ask uncomfortable...
Sales Navigator AI Features Every Seller Should Use 18.02.2026 44:04
AI isn’t here to replace salespeople, it’s here to make them sharper, faster, and more effective. In this show, Veronica Rivero from LinkedIn showed how to unlock the full potential of Sales Navigator’s newest AI features: Account IQ, Message Assist, and the brand-new Sales Assistant. You’ll see how these tools can help you identify opportunities faster, tailor your outreach to what buyers actuall...
How to Use Intent Signals to Book More Meetings 12.02.2026 45:23
Most sellers are chasing intent signals that create noise instead of pipeline. Will Aitken was joined by Michael Saruggia to break down what intent actually is, what it is not, and why so much third-party intent data misleads reps. This show focused on separating real buying signals from activity that looks interesting but goes nowhere. You will learn how to validate whether a signal reflects true...
How Top Sellers Turn Cold Calls Into Meetings 11.02.2026 44:15
Modern cold calling is about earning attention quickly, not sounding impressive. James Buckley was joined by Sara Uy and Jackie Varrichio to break down how top performers are rebuilding their cold calling approach when buyers are busy and noise is high. This show focused on clarity, relevance, and signal led outreach that earns time fast. You will learn how to prepare for calls in minutes, open wi...
3 AI-Powered LinkedIn Plays to Start More Conversations 05.02.2026 44:15
Most sellers are using AI on LinkedIn to create more activity, not more conversations. Will Aitken was joined by Mandy McEwen and Lindsay Rios to break down how top sellers are actually using AI for social selling in 2026. The focus is on narrowing the right conversations, building recognition through content, and personalizing outreach without sounding automated or spammy. You will learn how sell...
The 2026 Cold Email Playbook: Better Deliverability, More Replies 04.02.2026 44:00
Is cold email actually dead, or did the rules just change? Jed Mahrle and Anthony Baltodano broke down what is really happening inside today’s inboxes and why cold email now works differently across Gmail and Outlook. While Outlook is more forgiving, Gmail has become stricter and more AI driven, especially with emails that read like template pitches. Anthony will walk through the deliverability fo...
Objection Handling Tactics That Win Early Year Conversations 29.01.2026 44:01
January brings fresh budgets, new priorities, and the toughest objections sellers hear all year. In this session, Leslie Venetz and Ronen Pessar broke down the objections that always show up after the new year. You will learn how to respond with confidence when prospects push back on timing, budget, or decision maker availability. They will share the exact scripts, pivots, and reframes they use to...
Prospecting Masterclass: How to Build a Repeatable Multichannel Workflow 28.01.2026 43:17
Most sellers start January with intensity, then fall off by week three. The reps who stick to a system are the ones who build pipeline. In the final part of the prospecting masterclass, Lindsey Boggs and Tom Slocum joined to show you how to build a repeatable multichannel prospecting workflow for January. You will learn how to blend email, calls, and LinkedIn into a 30 day rhythm that stands out i...
Prompt Frameworks That Improve Prospecting and Close More Deals 22.01.2026 43:31
Most reps know AI can help with sales, but very few know how to use it the right way. Matthew Putnam broke down the exact prompt frameworks that help sellers create better messages at every stage of the buyer journey. You will learn how to structure prompts that give AI the inputs it needs to produce useful output, including context, constraints, tone, and the specific outcome you want. We walked...
Prospecting Masterclass: The LinkedIn Playbook for High Engagement in 2026 21.01.2026 44:24
January is the highest engagement month of the year on LinkedIn, and sellers who show up early get the conversations, visibility, and credibility that spark warm pipeline. You will learn how to optimize your profile, update your conversation starters, and create daily visibility habits that build real momentum. In addition we covered how to use AI without sounding like a bot and how to create a Ja...
How Top Reps Build High-Converting Cadences 15.01.2026 41:56
If sellers want meetings in 2026, their cadences need to be sharper, more intentional, and tailored for how buyers behave at the start of the year. In this session, Aaron Reeves and Will Aitken walked through step-by-step how top performers build cadences that convert in today’s noisy outbound environment. You’ll learn how to build your structure, choose the right mix of channels, write tighter me...
Prospecting Masterclass: Cold Call Frameworks That Book More Meetings 14.01.2026 44:32
January buyers are motivated to fix Q4 problems, but their calendars are slammed. That means the rep who wins time, wins the conversation. In the second part of the prospecting masterclass, Chelsea Rickman and Marcus Chan joined the show to teach the cold calling tactics that work when prospects come into the new year with tight schedules and a reset mindset. You will learn how to open calls with...
How to Use AI to Build Research Driven Outreach That Gets Responses 08.01.2026 42:37
Buyers are entering 2026 with inbox fatigue, and generic AI messages are making it even harder for sellers to stand out. Kyle Vamvouris joined us to break down how to use AI as a true advantage in Q1, not a shortcut that blends you in with everyone else. You will learn how to research accounts faster, pull relevant signals, and turn those insights into high quality messaging that sounds human. We...
Prospecting Masterclass: Cold Email Frameworks That Cut Through New Year Noise 07.01.2026 44:55
January is the noisiest month of the year, promo fatigue, flooded inboxes, and a surge of AI-generated fluff that all starts to look the same. If sellers want to stand out in 2026, they need messaging built on clarity, relevance, and real signals… not clever lines or recycled best practices. In the first part of our prospecting masterclass, Brian Lamanna and Florin Tatulea broke down the exact col...
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