Sell Better
The Daily Sales Show
Everyday the Sell Better Team talks to sales pros at the top of their game to understand what’s working in sales right now. No fluff. Just tactical deep dives and actionable takeaways for you to immediately incorporate into your sales flow.
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24 iun. 2026
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Episoade
The Outbound Stack Audit: What to Keep, Cut, and Add 24.06.2026 47:47
Helena Klaus and Will Aitken audited nine sales tool categories live and named what to keep at each team size. Helena Klaus, founder of Sales in DACH, surveys her members on stack adoption. They worked through CRM, sales engagement, contact data, intent, dialers, scheduling, conversation intelligence, deal execution and AI, and recommended no single stack. When is Salesforce the wrong answer? Will...
How to Build Smarter Discovery Questions With Buyer Signals 18.06.2026 44:34
Urgency cannot be created, only uncovered. Most reps mistake a polite yes for a real one and fill their pipeline with meetings that go nowhere. James Buckley sat down with Brendan Hofferty, SMB Outbound Sales Development Manager at ZoomInfo. Brendan's framing: stop fishing in the ocean and fish in a barrel, because the best opportunities are already raising their hand. Ask how, not whether "Are yo...
How to Stop Getting Ghosted During Your Prospect's Busy Season 17.06.2026 44:05
Getting ghosted usually is not the buyer's fault. It is what happens when nobody agreed on a date, an owner, or what happens next. James Buckley sat down with Hannah Ajikawo, CEO and founder of Revenue Funnel, and Elmer Lopez, founder of Contento. Hannah's opening question resets it: are you being ghosted, or reacting to ambiguity you created? The exercise worth doing today Hannah called this hund...
How Top Reps Run Outbound in 2026 16.06.2026 44:15
The bottleneck in outbound moved. It is no longer how many touches you can send, it is knowing who to call, why, and what to say when they pick up. James Buckley sat down with Shara Davoodi, Director of Sales at Nooks, on what actually changed. A poll during the show put sixty-one percent of the audience on the volume play and not getting replies. Habits worth dropping Shara went after three. Over...
The Outbound Playbook: Problems, Signals, Execution 11.06.2026 44:43
Outbound rarely fails because reps are lazy. It fails because nobody told them who to target, what to say, or how often to say it. Will Aitken ran this one solo, walking through the outbound system he builds for teams. Almost every broken outbound motion fails at one of three points: weak messaging, targeting that is far too broad, and execution with no system behind it. Your buyer never asked wha...
AI Foundations: How to Build Effective Prompts 04.06.2026 43:53
Prompt engineering was supposed to be the essential new skill. It was not. Where prompts still matter is work you repeat and need right every time. Jed Mahrle sat down with Kyle Vamvouris, founder and CEO of SalesThread, for part five of the AI Foundations series. Kyle's read on why the hype cooled: the models got very good, and the harness built around them got good enough to absorb sloppy prompt...
How to Get More Cold Calls Answered 03.06.2026 44:57
Ninety percent of people never answer a number they do not recognize. The problem is not your pitch, it is that nobody knows who is calling. James Buckley sat down with Sara Uy, founder of SellingSara, and Chris Stalnaker of First Orion, on what happens in the two seconds before someone decides not to pick up. Chris's framing: a random ten digit number is about as good as showing up as spam. Two o...
How to Run Multi-Stakeholder Discovery That Moves Deals Forward 28.05.2026 44:25
One discovery call for six stakeholders is why deals stall. The CFO wants ROI, the end user wants ease of use, and somebody leaves feeling unheard. James Buckley sat down with Mor Assouline, founder of Demo to Close, and Richard Smith, head of growth at MySalesCoach. Richard is working a five thousand pound deal with six people involved, whose combined time already costs more than the deal is wort...
3 Ways to Build a Sales Process Reps Follow 27.05.2026 46:07
Building an SDR process is the easy part. Getting reps to follow it after onboarding ends and the manager stops watching is where most programs fall apart. Will Aitken sat down with David Wilkins, founder of SDR Leaders Global, and Ahmed Abdel-Raouf, head of sales development at Quantcast, to work through the outbound side specifically. Most teams have a methodology for discovery and demos. Almost...
Build Cadences That Convert: AI-Assisted Sequencing for Today's Buyer 21.05.2026 42:44
Sequences fail when every touch feels like a copy-paste template with no connecting thread. Buyers don't respond to volume, they respond to relevance and a message that feels like it was written for them. This session teaches a repeatable system for building cadences that match how buyers actually decide today. AI handles the research, variation, and follow-up drafts, you stay in control of the na...
Flip the Gatekeeper Script and Land More Decision-Maker Conversations 19.05.2026 44:50
Reps don't get stuck at the gatekeeper because of what they say, they get stuck because of how they sound. In the first five seconds, gatekeepers run an automatic screen, and most sales openers trigger it immediately. Jack Frimston and Zac Thompson built an outsourced sales agency on a phone-first, psychology-led approach, and their whole method is designed to make reps sound nothing like a typica...
Key Strategies to Get Stalled Deals Moving Again 14.05.2026 44:58
A stalled deal isn't a dead deal. But it does require a different kind of selling to get it moving again. Yael Morris (buyer psychology expert, Founder of Decode Insights) and Tania Doub (20+ years in enterprise SaaS, CEO of Mindful Quadrant) bring two lenses to the same problem: what reps think is happening in a stalled deal, and what's actually going on with the buyer. Together, they broke down...
The C-Suite Cold Email Framework: From Subject Line to Booked Meeting 13.05.2026 44:29
C-suite executives don't ignore cold emails because of bad timing. They ignore them because the email was never written for them in the first place. Pranam Lipinski and Junior Lartey broke how executives actually read cold outreach and what separates emails that get deleted from ones that get forwarded internally. Learn how to structure a C-suite email from subject line to CTA, and how to follow u...
AI Foundations: How to Build AI Workflows to Close More Deals 07.05.2026 43:03
Reps are still spending hours on call prep, writing follow-ups from scratch, and guessing why deals go quiet. AI can handle the heavy lifting on all three, but only if you know how to set it up right. Kyle Vamvouris showed you the exact AI workflows he uses to systemize execution without adding more admin work. Learn how to build a repeatable prep process, automate follow-ups that actually move de...
How to Spot, Nurture, and Close Competitor Accounts 06.05.2026 44:22
Competitor accounts aren't dead ends. An account already using a competitor is proof of budget, problem awareness, and category interest. The only question is timing and approach. We broke down how to read the signals that tell you when a "locked" account is actually ready to move, and how to get in without creating friction. You'll learn the messaging frameworks that open doors, what to never say...
From Opener to Objection: A Cold Calling Framework to Consistently Book Meetings 30.04.2026 43:53
Cold calls don't fail because of bad luck. They fail in the first ten seconds, before a rep has even made their real pitch. Lillian Chukwueze and Kade Hinkle are pulling back the curtain on what's actually going wrong on calls and what to do about it. In this session, they broke down the specific moments where calls break down: the opener, the first sign of resistance, and the habits that separate...
The Follow-Up Framework That Moves Deals Forward 27.04.2026 41:12
Reps who get replies don't "check in", they advance the conversation. Iryna Begma has built her entire approach around one core belief: every follow-up should move the deal forward or not be sent at all. The problem isn't that buyers go silent. It's that most follow-up sequences give them no reason to respond. Vague bumps, no added value, three attempts and out. In this session, Iryna broke down w...
How to Build Objection Confidence That Actually Converts 22.04.2026 44:39
Scripted comebacks don't build trust. They break it. When reps default to canned responses, prospects feel managed, not understood, and the conversation shuts down. Objections aren't obstacles to overcome, they're signals to decode. The goal is to understand what's really behind what prospects say and respond in a way that moves the deal forward. We broke down the objections reps face most, what p...
AI Foundations: The Inputs You Need to Make Your Messaging Convert 21.04.2026 43:59
Most reps are using AI to write outreach and most of it sounds exactly like that. Surface-level personalization that blends in with the noise isn't a messaging problem, it's an input problem. In Part 3 of our AI for Sales series, Kyle Vamvouris broke down how to feed AI the right signals so it stops producing fluff and starts producing messages that actually get replies. Walk away with a repeatabl...
Cold Outreach That Converts: The GAP Prospecting Framework 16.04.2026 40:36
Your outreach isn't failing because of bad timing or low volume. It's failing because it's built around your product, not your buyer's problem. Keenan and Will Aitken brought the core methodology from their book GAP Prospecting to a live walkthrough, breaking down exactly why product-led outreach falls flat and what to do instead. See how to build cold emails and cold calls around real business pr...
Speed to Lead Strategies for Turning Intent Signals Into Booked Meetings 15.04.2026 44:23
Signals fire, alerts appear, and activity gets logged. But for most reps, those signals rarely translate into booked meetings. The gap isn't the data, it's what happens after the signal appears. Which is why we designed a show to help reps move from observing intent to operationalizing it. Instead of relying on dashboards alone, see how rep-owned execution turns signals into timely outreach and re...
Proven Framework to Book More Meetings on LinkedIn 09.04.2026 44:44
LinkedIn is one of the most powerful pipeline channels available to sellers. The problem? Too many reps treat it like a resume page instead of a revenue tool. Christian Krause, Founder of The Quota League, has built a following of 100K+ on LinkedIn and trained reps at companies like Salesforce, HubSpot, and Snowflake on how to turn the platform into a consistent pipeline source. In this show, Chri...
3 Cold Email Frameworks to Increase Your Reply Rates 08.04.2026 45:03
Cold email reply rates are low for a reason. Fake personalization, overloaded messages, and mismatched asks signal template before the prospect finishes the first line. We broke down exactly what's killing your cold email and how to fix it. Learn the trust signals prospects use to instantly filter you out, and the frameworks that replace guesswork with a repeatable structure that earns replies. Yo...
AI Foundations: How to Find Warm Signals With AI 02.04.2026 45:00
Most reps are using AI the wrong way. They are asking it to write emails instead of helping them research and think. Jed Mahrle and Kyle Vamvouris broke down how to use AI to speed up prospect research, sharpen targeting, and spot real signals without sounding like everyone else. You will see real prompts and workflows you can start using this week, including how to define your ICP in a way AI can...
The Account Tiering System That's Helped Brian LaManna Win President's Club 7 Times 01.04.2026 40:57
Most reps treat every account in their territory the same. Same sequence, same effort, same time. That's why most reps run out of time before they run out of accounts. Brian LaManna, 7x President's Club winner and founder of Closed Won, built a three-tier system that protects his time and focuses his energy where it actually moves the needle. In this show, Brian walked through how he tiers his boo...
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