The Build Your Private Practice Podcast

The Profession We Say We Want: We Have to Build It If you've ever felt tension between being a therapist and running a business, you're not alone. Many therapists say they want a profession that feels collaborative, ethical, supportive, and sustainable. A space where growth isn't judged, money isn't taboo, and business skills aren't shamed. But here's the truth. That kind of profession doesn't hap...

If you've ever felt alone in your private practice—even when your caseload is full—you're not imagining it. Private practice can be quietly isolating. Not because you're doing anything wrong, but because so much of this work happens behind closed doors. In this episode of The Build Your Private Practice Podcast, Liane explores a dynamic that often goes unspoken in the therapy world: how comparison...

If you've ever questioned whether you're building your private practice the "right" way—you're not alone. Many therapists carry an unspoken belief that there's a correct formula for success. A way your practice should look. A path you're supposed to follow. In this episode of The Build Your Private Practice Podcast, Liane challenges that idea and offers a more grounded, sustainable perspective. Be...

If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone. In a profession built on care and compassion, feelings like comparison, jealousy, or scarcity can feel uncomfortable to admit. But they are far more common than we talk about. In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and co...

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone. For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets. In this solo episode of The Build Your Private Practice Podcast, Liane explores a tensio...

What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity? In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment fro...

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the tr...

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. B...

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundament...

Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this...

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes wi...

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out. In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building...

Your Financial Forecast: How to Plan for Sustainable Income in 2026 Being fully booked doesn't always mean your private practice is financially stable. In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're w...

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists. In this episode of the Build Your Private Practice Podcast , Liane Wood is joined by Adam Jesperson , co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on. They talk about: Why mar...

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight. In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising yo...

If the end of the year feels more chaotic than calm, this episode is for you. Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate. Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide...

If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance. Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent. In this episode, Liane unpacks th...

Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out. We unpack the behind-the-scenes realities therapists face as accidental business owners,...

In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure. Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks mig...

When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long. In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneur...

Still doing everything yourself in private practice? It might be time to rethink that. In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that...

Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you th...

What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country? In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals. You will hear how Canada's fragmented regulation system limits access...

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without rely...

For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually l...