No, Low and Mid-Strength Drinks

How alcohol-free and mid-strength drinks are moving from niche to mainstream? Tom Surgey shares his experience as a wine writer, presenter and drinks industry commentator. Tom Surgey is one of the UK’s leading voices in wine and hospitality – you’ll know him from The Wine Show and now, of course, his alc-free showcase Parched , countless TV and radio slots, and maybe even from pouring you a glass...

Soho House have introduced a new low and alcohol-free menu across all houses - and they have not done it quietly. Emails, members cocktails classes and a cool social video has introduced the new menu to members. Our founder, Laura, caught up with Cyril Francoise , Head of Bars for UK, Europe, and Asia at Soho House & Co, who has been responsible for developing the new menu and launching it amo...

Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from found...

Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from found...

Finding Funding - How to Secure Investment for Your Brand You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from found...

Masterclasses: What’s in a Name? Branding, Labelling and Compliance Essentials What you say about your brand, and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know. (00:00) Category and Geography Rules with Kelly Moss (WSTA)   – a practical guide to naming and labelling alcohol-free and mid-strength spirits and win...

Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence. How to Work with Wholesalers with Sam Cooklin-Smith ( Kore Drinks ) – discover the “new way” of appro...

Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From p...

How to Export How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with internation...

How to Export How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with internation...

The Creative Brief:  Nail the Brief, Build a Brand With Soul Lessons from Founders and Creatives on the highs and lows of building brands that connect emotionally and deliver commercially with David Hodgson - Zeno Wine, John Logue - Chance Cider and Thea Alexander - YF This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slid...

The Creative Brief:  Nail the Brief, Build a Brand With Soul Lessons from Founders and Creatives on the highs and lows of building brands that connect emotionally and deliver commercially. PB Creative ’s Laura Ford kicks things off with top tips on briefing creatives and why this upfront step of the design process is not to be missed .  Creative Briefs give brand builders and agencies alike the gu...

Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From p...

Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence. How to Get into Retail with Kate Blake – insider tips on working with buyers and securing supermarket...

Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence. What Buyers Really Want – a panel discussion with Freddy Bulmer ( The Wine Society ), Paddy Gardiner...

Exploring the Future of Functional Drinks This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next. New Research Launch – Blake Gladman ( KAM Insights ) unveils the...

Exploring the Future of Functional Drinks This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next. The Future Outlook – Dan Rowntree ( High and Dry ) closes with i...

Exploring the Future of Functional Drinks This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next. Panel: What Next for Functional? – a discussion on how to use th...

Shaping the Debate: Alcohol-Free & Mid-Strength drinks and the Health White Paper In this fireside chat, Luke Boase ( Lucky Saint , ANBA UK) interviews Tonia Antoniazzi MP , Chair of the APPG for Beer . Together they’ll unpack the Government’s Health White Paper, discuss its implications for the alcohol-free sector, and explore how proactive campaigning can ensure our category has a strong voi...

Exploring the Future of Functional Drinks This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next. Developing Taste in Functional and Mood-Enhancing Drinks – Antho...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength  Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights. W...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...