No, Low and Mid-Strength Drinks

Shaping the Debate: Alcohol-Free & Mid-Strength drinks and the Health White Paper In this fireside chat, Luke Boase ( Lucky Saint , ANBA UK) interviews Tonia Antoniazzi MP , Chair of the APPG for Beer . Together they’ll unpack the Government’s Health White Paper, discuss its implications for the alcohol-free sector, and explore how proactive campaigning can ensure our category has a strong voi...

Exploring the Future of Functional Drinks This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next. Developing Taste in Functional and Mood-Enhancing Drinks – Antho...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength  Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights. W...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insight...

Code Breakers: What Drinks Can Learn From Plant-Based Innovation As the no, low and mid-strength drinks category matures, its identity is shifting visually and culturally. What can alcohol-free, mid-strength and functional and mood-enhancing drinks learn from plant-based pioneers? Which codes are cutting through? And how can design help brands stand out while building trust? Join PB Creative for a...

Working with Journalists and Influencers: Building relationships that amplify your brand How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets....

Working with Journalists and Influencers: Building relationships that amplify your brand How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets....

Working with Journalists and Influencers: Building relationships that amplify your brand How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets....

What Does ‘Normal’ Look Like Globally? A lineup of international experts, from Spain, Poland, the Middle East, Japan, the U.S., and Canada—as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on cultural shifts, market developments, and what’s driving momentum locally. Stick around for a live panel Q&A where you can ask your questions dire...

Mid-Strength Summit  Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next. The Mid-Strength Opportunity –  hear the latest research revealing untapped potential,...

Mid-Strength Summit  Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next. Mid-Strength in the U.S: The Untapped Opportunity Nick Bodkins ( A Route West ) compar...

Mid-Strength Summit  Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next. Power in Partnership – An open conversation about the research results, and how brands...

Mixing Drinks for Gen Z If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively,...

Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From p...

Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From p...

Masterclasses: From Idea to Shelf Making Your Drink Happen Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From p...

Nigel Barden interviews  Jörg Geiger ( Jörg Geiger ) What I have learnt in over 20 years of making and selling alcohol-free drinks. Broadcaster and food & drink expert Nigel Barden chats with Jörg Geiger, one of Europe’s leading pioneers in alcohol-free drinks, about his 20+ year journey. This eye-opening session reveals the scale of Jörg’s operation, the styles of drinks he produces, and the...

PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business. With Amy Lupton from PB Creative , Imme Ermgassen from Botivo , Melanie Masarin from Ghia , Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0% . The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks an...

Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew. With David Hodgson from Zeno Wine , David Begg from REAL , Brendan Williams from NuWave Drinks and Helen Michels from Drink Sherpa . The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The ta...

While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all? With journalist Chris Losh from WAFA , Ellie Webb from Caleño , Zoe Riccio from Athletic Brewing and Rob Hobart from Asahi . This podcast is recorded li...

Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category. With Christine Parkinson from WAFA , Dan Crowther from Liquor Studio in Leeds, Camille Vidal from La Maison Wellness , Zoe...

Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond? With Luke Boase from Lucky Saint , Chris Becker from Better Rhodes , Annabelle Bonus from Drinkaware , Millie Gooch from Sober Girl Society and Jo Dring from Hein...