Laura Willoughby MBE
No, Low and Mid-Strength Drinks
This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda. You can find out more about Club Soda here: joinclubsoda.com
Author
Laura Willoughby MBE
Category
Podcast website
Latest episode
Jul 2, 2026
Where to listen?
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Episodes
How will joining a Trade Body help my business? 19.09.2024 46:28
Meet the UK's leading drink trade bodies and find out how joining their ranks will protect your interests, offer advice and support and help you grow. With Kelly Moss from the WSTA , Balal Ahmed from Alconot , Rob Fink from Big Drop and on the committee of ANBA UK and Europe, Aaron Duffett from Lucky Saint and Guy Mason from Heineken . The sound in the smaller rooms was not quite as good as t...
How do I export? 19.09.2024 49:02
From determining your readiness and selecting the ideal markets to securing support and laying the groundwork for triumph. Get equipped with the essential tools to plant the seeds of success in your export journey. With Chris Jewitt from Santander , Raissa de Haas from Double Dutch , Nik Bodkins from Boisson , Roddy Nicoll from Spirits of Virtue and Vaughan Yates from The Virgin Mary Bar . The sou...
How do I raise money? 19.09.2024 43:10
Join Distill Ventures and a panel of successful brands to uncover the secrets of fundraising and learn from those who have mastered the art of securing funds. With Gareth Bath from Distill Ventures , Charles Davies from Edgebold , Emma Wykes from Pollen Projects and Mark Wong from Impossibrew . The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality!...
What will the new Government do next, and how will it impact your brand? 19.09.2024 49:03
With new leadership comes shifting priorities, and navigating the legislative landscape can be challenging. Join Rob Fink from Big Drop and Matt Lambert from the Portman Group and Kelly Moss from the WSTA and Karen Tyrell from Drinkaware as they delve into the latest developments and provide crucial updates on the descriptors consultation. Stay ahead of the curve and understand how these changes...
How can you boost your brand's promotion and marketing efforts? 19.09.2024 43:51
Join Nudge PR for exclusive insights on harnessing the power of press and influencers, and unlock the strategies to ensure your brand stands out. With Kate Johns and Frankie Wrigley from Nudge PR , Lucy Britner from Drinks Retailing News , and Tatiana Mercer from Three Spirit . The sound in the smaller rooms is not quite as good as the main room - so do excuse the quality! This podcast is recorded...
What are the next trends? 19.09.2024 51:53
Join a dynamic panel of industry analysts and forecasters as they reveal the cutting-edge trends set to shape the future! With Denise Hamilton Mace from Low & No Drinker Magazine , Blake Gladman from Kam Insights , Sam Millard Head of Innovation at Beavertown , Susie Goldspink from the IWSR and Hamilton Lowe from Smiling Wolf . Read the IWSR e-book here . This podcast is recorded live at the...
What are investors looking for? 18.09.2024 46:17
Meet a panel of real-life investors and uncover what they look for when investing in a startup. With Melanie Hayes from Bethnal Green Ventures , Emma Biasiolo from Beringea , Gareth Bath from Distill Ventures and Geordie Hadden-Paton from Rianta, Damian McKinney from DioniLife. This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme...
How do you find distributors, wholesalers, and retailers? 18.09.2024 49:35
With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products? With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix. This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that...
How do I recruit a great sales team? 18.09.2024 52:27
Discover strategies for navigating the challenging landscape of recruitment and ensuring you assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards. With Jeremy May from Nice Wines , Dan I'Anson from Everleaf, Sam Cooklin Smith from Kore Drinks and Roberta McKeown Wine Controller at Molson Coors and prev...
How do I use data to make decisons? 18.09.2024 27:02
Hear from Lou Pollitt Category & Insights Director at Lucky Saint about how they use data to make decisions. Download the slides. This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here Join us at the No Low & Mid-Strength Summit 2026 London | 6-7 October 2026 For ticke...
The first few years: protecting a beverage brand for growth 18.09.2024 23:05
Aaron Newell from J A Kemp shares everything you need to know about protecting your brand! J A Kemp is one of the largest European patent and trade mark attorney firms, with offices in London, Paris, Oxford, Cambridge and Munich. Download the slides. This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany s...
How can you grow your brand? With Emma Wykes from Pollen Projects 18.09.2024 27:05
With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand! This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here Join us at the No Low & Mid-Strength Summit 2026 London | 6-7 Oct...
Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken 18.09.2024 24:14
Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options. Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webis...
How far have we come? Ben Branson 18.09.2024 10:22
Ben Branson gives State of the Sector address reflecting on the remarkable progress and achievements since 2015. This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here Join us at the No Low & Mid-Strength Summit 2026 London | 6-7 October 2026 For tickets go here .
How can we craft a captivating visual story for the low and alcohol-free category? 18.09.2024 22:14
B Creative share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink. In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumers This podcast is recorded live at the No, Low and Mid-Strength Summ...
A Chinwag with Briony May Williams 18.09.2024 21:11
After delving into alcohol-free for a segment for BBC Breakfast, Briony (Escape to the Country, Morning Live, Food Unwrapped) shares her experience of being alcohol-free and what she thinks consumers are looking for. In this inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink. Hosted...
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