Natural Born Coaches

What if the fastest way to grow your coaching business was simply to start asking better questions? Today's episode features Candy Motzek, host of the She Coaches Coaches podcast, who joins Marc again to share a simple survey experiment that led to over 50 conversations, new clients and unexpected opportunities, and why getting genuinely curious about your dream clients might be the most underrate...

Ever wonder what your coaching business is actually worth, and could you ever sell it? In today's episode, Marc brings back his friend David C. Barnett, private transaction advisor and author of the brand new book, Business and Asset Values , to help answer these two key questions. David reveals why value is never just a number, what coaches need to understand about selling a business before they...

What if the revenue you've been looking for has been sitting right under your feet the whole time? Marc's guest today is Hamzah Sadiq, an expert at helping coaches and online entrepreneurs turn dormant assets into fresh revenue. Hamzah reveals a faster and leaner alternative to the traditional big launch, why auctions are one of the hottest models in the coaching space right now, and how to use hu...

What does a truly free coaching business actually look like, and how do you build one on purpose rather than by accident? Marc's guest today is Luisa Zhou, online business coach and mentor who has helped over 4,000 people build their businesses and do just that!. In this episode, Luisa reveals why freedom has to be systematized, how she scaled past 7-figures while working just 20 hours a week, and...

You don't have to agree with an author 100% to get something valuable from their book, and that is exactly the theme of today's episode! Marc shares five more books he recommends coaches and entrepreneurs check out, ranging from a brand-new Jim Collins release to a radical honesty deep dive, to a year spent living completely off the grid with zero technology. There is something for everyone on thi...

What if you could get 10 to 15 hours back every week without sacrificing the quality of your coaching? Today's episode features John Quirk, co-founder of CoachOps.ai, who joins Marc to talk about the platform built specifically to handle everything that is not coaching - so you can spend more time doing what you actually got into this business for! Want to see CoachOps.ai in action? John is hostin...

What is really holding your coaching business back, and why is it probably not what you think? Today's episode features returning guest JV Crum III, founder of Conscious Millionaire, award-winning author, and host of a podcast heard in 190 countries. In this episode, JV joins Marc to dig into the hidden constraints that keep coaches stuck, why identity might be the biggest one of all, and what to...

What if AI could take over the tasks that frustrate you most and free you up to actually coach? Today's episode features Rob Goyette returning to Natural Born Coaches to go beyond the scenes on the AI-powered tools he has built to run his coaching business, including a focus board, a podcast pitch system, and a call prep tool that keeps him fully present with every client and prospect. If this sou...

Are you spending more time on social media than you are actually coaching? Today's episode features Polly Pollock, founder of Neuropreneur Rising, who joins Marc to introduce a concept she may have accidentally coined, explain why social media is becoming less effective for coaches, and lay out a smarter, more sustainable way to fill your client roster without being glued to your phone all day! Re...

What's the difference between a $10K, $25K, and $100K coaching offer, and why should every coach have one? Today's episode features Sheryl Plouffe, CEO of ICONMAKER, who joins Marc to break down the anatomy of high ticket offers, explain a results-linked payment model that flips the traditional guarantee on its head, and make the case that coaches should start with high ticket from day one rather...

Could AI actually make you a better coach without replacing you? Today's episode features Brittany Wilson, founder of Loop Up, who joins Marc to talk about the agentic era, why coaches will never be replaced by AI, and how her platform helps clients maintain momentum between coaching sessions so their progress doesn't stall the moment the call ends! Do you have something that helps coaches, like a...

What does your health have to do with the quality of your coaching? Everything, according to today's guest! Brian Parana, founder of the Call to Rise 100-Day Fat Loss Challenge and host of the Driven for Health podcast, joins Marc to talk about why so many coaches are running on empty, the four things every busy entrepreneur needs to prioritize, and why taking care of yourself isn't a luxury, but...

Is AI quietly undermining the trust your coaching clients have in you, and if so, what can you do about it? Today's episode features Kae Wagner, returning for her third appearance on the show, to talk about the two realities every coach needs to face right now, why the customer acquisition rollercoaster is wearing coaches down, and how owning your inbox could be the most important business decisio...

What if understanding how your brain actually works could change the way you coach, communicate, and handle stress…in a matter of seconds? Today's episode features Susan Jarema, founder of Grand Connection, and Rei McColley, neuroscience educator and lead trainer of the NeuroSelf Mastery Program, who join Marc to break down the science of brain networks, mental looping, and why flow isn't just som...

What happens when a coach lands 30 clients in 30 days, and then ends up absolutely hating her business? Terri Levine, founder of Heartrepreneur, returns to join Marc for her fifth appearance on the show to talk about building a business you actually love, why freedom has to be designed on purpose, and what it really takes to build something worth selling one day! Ready to fall in love with your bu...

What's really behind the drop in Facebook ad lead quality, and more importantly, what can coaches do about it? Today's episode features Lance C. Greenberg, scaling strategist and Facebook ads expert, who joins Marc to break down why most coaches are attracting the wrong leads. He also reveals what Meta's AI is actually looking for, and why having a playbook could be the difference between wasted a...

Looking for your next great read? In this episode, Marc shares five (okay, six!) books that have shaped how he thinks about mindset, power, and productivity, spanning over 60 years of publication. From a rock star's surprising business wisdom to a productivity formula that could save you from burnout, these are the books Marc says are worth your time! Do you have something that helps coaches, like...

What does it really take to build a tribe from scratch when you don't have a list, a budget for ads, or the minimum followers to play the summit game? Today's guest is Tom Matzen, who along with Catharine O'Leary co-founded Thousand Person Tribe. Tom joins Marc to break down why most coaches are building their audience the wrong way, and what the journey from audience to community to tribe actuall...

Is your inbox being flooded with pitches that just miss the mark? In this episode, Marc breaks down the three most common, yet ineffective, outreach methods used to approach prospective clients today and offers a proven alternative for long-term success!  Do you have something that helps coaches, like a program, a product or a service? If you'd like to get your offer out to about 100,000 coaches,...

What happens when a doctor is told she needs IVF to get pregnant and decides there has to be another way? Today's episode features Dr. Kela Smith, a holistic doctor, fertility coach, and business strategist, who joins Marc for a fascinating conversation about one of the most personal and fastest growing niches in the coaching world!  Do you have something that helps coaches, like a program, a prod...

Today's episode features a returning guest, Christopher Rausch, the No Excuses Coach and host of the Raw and Unscripted podcast, who joins Marc for a free-flowing conversation about authenticity, living intentionally, and making an impact. In this episode, Christopher shares the backstage moment that changed everything, why he stopped trying to be like everyone else, the power of writing your own...

Today Marc welcomes Rachel Feldman, a 15-year coaching veteran and member of Marc's mastermind, to discuss the major shifts happening in the coaching industry. In this episode, Rachel talks about navigating the trust recession, why the AI bubble is about to burst, the importance of authentic human connection, and the foundational strategies that still work today! Do you have something that helps c...

Today Marc shares a replay of one of the most downloaded episodes of Natural Born Coaches!  In this episode, frequent past guest Ben Settle talks about profiting from trolls in the online space, surviving cancel culture, and a whole lot more! What You'll Hear In This Episode: The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter who...

For coaches who are tired of tech getting in the way of their message and looking for a smoother way to scale, this episode dives into a powerful framework: combining strategy, tech, and team. Today, Marc is joined by past guest Tom Ruwitch, the founder of Implementum and Story Power Marketing. Tom is an expert at helping coaches move past boring, informative content to create story-powered market...

For coaches looking for a fresh way to inject a burst of revenue into their businesses without the fatigue of a traditional launch, this episode dives into a unique strategy: Skool auctions. Joining Marc today is Peter Lloyd-Lister, who helps coaches run high-energy auctions inside Skool communities. This isn't the fast-talking, old-school variety though - it's a strategic, online process that tur...