Limitless

Noona Nafousi coaches CEOs running huge businesses, and she sees the same blind spot in most of them: they never celebrate themselves. In this solo episode she explains why that habit hands your power to other people, and why she chose to celebrate her own divorce. Watch for the jealousy test that tells you whether you celebrate yourself enough, the 40 by 40 birthday experiment, the reframe for th...

Marms Hope is the founder of Marmalade, a Dubai-based execution agency that gives founders a full team without the full-time hires. Noona Nafousi has worked with her for nearly a year and calls her the queen of execution. In this episode, Marms steps in front of the camera for the first time. She shares how Marmalade went from a personal brand to a 16-person agency in under 18 months, why founders...

Noona Nafousi coaches CEOs through the conversations they keep postponing, and she starts by looking at the leader instead of the team. In this solo episode she explains why we avoid hard conversations, why everyone around us can feel it, and what it costs at work and at home. You'll understand why other people's emotions feel unmanageable when you struggle with your own, how your brain bu...

Callum and Paul, the stylist and colourist behind By The Boys in Dubai, were weeks from moving to LA and filming a Netflix show when COVID shut everything down in March 2020. They had already handed back their UK salon, given up the house and thrown the leaving party, so they moved to Dubai and built a brand people were chasing before it had a front door. Across 44 minutes with Noona Nafoosi, you...

Noona Nafoosi has been married to someone she describes as toxic and has worked for a boss who was rude to her in meetings and apologised in private. In this solo episode she shares the tools that finally broke the pattern for her, including a metaphor from her therapist about a snake that changes how you see every toxic person in your life. You will learn the difference between a difficult person...

Nassima went from corporate oil and gas to becoming one of fewer than 200 certified Dr. Joe Dispenza trainers in the UAE, and later a Modern Mystery School guide tracing a lineage to King Solomon. In this conversation with host Noona Nafousi, she traces the exact wound, a father who never once praised her, that shaped everything she built after. You'll hear how losing both parents by 35 became...

Noona Nafousi is 48, spent 22 years as a corporate headhunter, and this week spoke to three high powered women who were broken. This is the episode she recorded after: 45 minutes of everything she is sick of watching women do to themselves, and the case for a revolution of self love that has nothing to do with baths. You get the post that was forwarded back to her by accident with 'look at her' on...

Kat Obst was a stay at home mother in Dubai with no job, no income and no savings when her husband of 10 years left for another woman. On her first ever podcast she tells Noona Nafousi the thing she has never said out loud: at the start of that marriage, she was the other woman. You get the full story of the double life, the therapist's ultimatum that brought him home for exactly 3 weeks, and...

Noona Nafousi spent her first summer as a single mother taking two children on 4 holidays across 3 weeks, and came home with one conclusion: parenting is not meant to be fun. In this solo episode she says it out loud, backs it with the numbers on mum guilt, and hands every parent a permission slip to stop. You get the story of a cold house in Hamburg with no TV that beat an all inclusive resort, t...

Sarah Silsbury is the Secret Shopper of Dubai, the stylist women call after divorce, menopause or a life that stopped fitting. In this conversation she reveals why she congratulates divorced women, why nobody looks good in skinny jeans, and why brands ignore the customers holding the most money. You get her honest scorecard on facelifts, Botox, lasers and threads, the mirror rule that pulls you ou...

Benjamin Owen has spent 15 years inside men’s groups, led his own, and watched hundreds of men do the work most never start. In this episode he tells Noona Nafousi what men actually say when women are not in the room, including the retreat exercise that leaves grown men sobbing on the floor. You leave understanding the disconnection loop most men are running, the difference between a nice guy and...

Noona Nafousi spent 10,000 hours as a corporate headhunter reading exactly how people hold themselves before she ever coached anyone herself. In this solo episode she admits the moment she told a disrespectful boss it's okay, and was fired with money stolen from her a month later, to prove why every relationship where you feel mistreated is really about the standard you agreed to first. You&#3...

At 21, Ramzi was running a successful insurance agency and making a lot of money and quietly falling apart on the inside. A diagnosis of severe anxiety and ADHD sent him down a 20-year path into neuroscience, and eventually to founding Mindtune: a brain-performance company using neurofeedback to help people retrain a hijacked nervous system. In this fascinating episode, Ramzi explains to Noona how...

We have an entire industry built around romantic heartbreak - but almost nothing for the grief of losing a friend. In this deeply personal solo episode, Noona shares the story of a 33-year friendship that ended after she and her closest friend found themselves on opposing sides of a political divide, and the compounding pain of losing her father in the same period without a word from the person sh...

She's been called the Fiona Shackleton of Dubai - the “doyen of divorce” and one of the first women ever to run her own law firm and appear before the Sharia family courts in the UAE. In this unforgettable episode, Diana sits down with Noona to pull back the curtain on high-net-worth divorce, family law, and what she's learned from a lifetime inside the room where marriages end. She shares...

Noona's word for 2026 is DISCIPLINE - but not the version most of us grew up fearing. In this solo episode she offers a complete reframe: discipline isn't punishment, it's the purest form of self-love, and every promise you keep (or break) to yourself is a deposit into or a withdrawal from your own trust account. From the $10,000 lending analogy that reframes how you see broken promise...

Elly was burnt out in the corporate world - successful, but trapped. “A caged bird that needs to be set free,” as she put it to her old boss. So she took the leap: quit her job, gave up her salary, and went all in on Shroums - a functional mushroom wellness brand alongside co-founder Richie. In this episode she tells Noona the real story behind it: years of failed side projects, the phone call tha...

Most of what you call a behaviour problem isn't one. It's an identity problem. In this solo episode of Limitless, Noona unpacks where your identity really comes from (mostly before you turned seven), why happy, successful people self-sabotage, and how to finally update the version of yourself you've been running since childhood. She shares the moment at six that left her believing she wasn't lovab...

He went from everything to nothing, betrayed by the people he trusted most. Lee Paul Davies joins Noona for an honest conversation about hitting rock bottom in Dubai, the truth about men's mental health, and how his lowest point became Kaya — the emotional companion app he built from everything he needed and didn't have. They get into the loneliness epidemic inside the world's busiest city, the we...

Five words that changed everything. I'm all I've got. In this solo episode, Noona explores what it really means to have your own back and why most of us are still waiting for someone to come and rescue us. This one is personal. Noona speaks openly about betrayal, grief, solitude, and what she has learned about herself in one of the hardest seasons of her life. In this episode: The fantasy we were...

Tara moved to Dubai 17 years ago thinking self-help books were for people in a cult. Then she opened her second salon, hit a wall, and everything changed. Now running one of Dubai's most iconic salon groups with 100 staff, she sits down with Noona for one of the most honest conversations on the podcast yet. About scaling too fast, burning out, nearly losing everything, and what it actually means t...

Ben Owen built the business, got the results, and ended up with a three-week headache and a wife who told him she hated him. That was the moment he finally woke up. The Scaling Coach joins Noona for an honest, wide-ranging conversation about the patterns that keep high achievers stuck, why slowing down is the most productive thing you can do, and what it actually means to scale - your business, yo...

She was told she had to be 21. She was 18. So Kelly Lundberg walked straight up to the woman running the room, told the truth about her age and asked for the first interview slot anyway. That's the whole thing, really. Honesty, then speed. It's how she built a styling agency from a faxed press release, sold it 15 years later, and stood on a TEDx stage not once but twice. This week on Limit...

You were so close. And then you blew it. Sound familiar? In this solo episode, Noona breaks down the five real reasons we self-sabotage just before a breakthrough — and none of them are about bad luck or lack of willpower. Whether it's a promotion, a relationship, a health goal, or a business milestone, the pattern is always the same. And once you understand why it's happening, you can stop it. In...

What if everything holding you back isn't in your mind, it's beneath it? Noona sits down with Ebrahim Turner, hypnotherapist to some of the world's most successful people, to explore the real reason high achievers stay stuck, why success can feel like the emptiest moment of your life, and how the subconscious mind is quietly running everything. This conversation goes deep, fast. In this episode: W...