Let's Talk Marketing w/NDUB

Is there really such a thing as balance when you run your own business? I caught my friends Crystal Haight and Nick Hazard off guard on a Saturday evening, hit record, and asked them five hard questions about what it actually costs to build something of your own. If you're a freelancer, solo entrepreneur, or small business owner who keeps telling yourself it will slow down "next month," this one i...

Have you ever been sick and tired of being sick and tired? More than likely, you are not showing up for you. In this episode of NDUB Without Borders, I'm not talking as a marketing consultant, a business coach or a professor. I'm sharing as Nathan. Entrepreneurs, freelancers and anyone building something new are swimming upstream and creating systems most people don't understand. Along the way, we...

Whether you post every day or never post at all, you already have a personal brand. In this episode of NDUB Without Borders, I break down 5 reasons you need to start investing in yourself, and your brand, right now. Your silence still sends a message. Social media and AI search are shaping how people find you. When you don't tell your story, other people will tell it for you.  Consistency builds t...

Part 2 with my friend and fractional CFO Crystal Haight. Last time on CFO Unplugged, Crystal said asking for help was hard, but actually receiving it was even harder. So we picked it back up right there. Watch Part 1 - https://youtu.be/eUgo-SAO_JM?si=Y3zT6GmfYt_S_4o2 We get into the ego of "I can figure it out," what happens when giving becomes your whole identity, and the question that changed ev...

Why does work always come first and life second? As a business owner, I got tired of chasing a corporate idea of work-life balance that doesn't fit my company, my goals, or my family. So I hit record to keep it real. If you're a small business owner, solo entrepreneur, or freelancer who keeps canceling on your own life for the business, this one is for you.   Your business doesn't move without you...

Rashida Saunders called me out on a major event in my life and asked whether I was going to create a video (https://youtu.be/YGE7mC8e8bQ). I did, and told her she had to talk about it too.   Rashida is a public servant, an author, and the founder of Black Ember Press. She wrote Permission to Break, hosts the Compassion Over Silence podcast, and is building a nonprofit called Black Ember House whil...

Most founders think growth stalled because they picked the wrong tactic, so they buy another template, chase another trend, and end up working twice as hard for the same number. That's not a tactics problem. That's a leak. In this episode of NDUB with no Borders, I break down the 3 leaks quietly draining your revenue and what it takes to patch each one. I close it out with a client we scaled 300%...

In this video podcast, I'm sharing the raw, unedited footage of myself working out with Brandon Shewbert of Limitless Fitness. It's our second shoot, but we've been working together for three months, and it's been one of the best decisions of my life. Our first podcast was painful: https://youtu.be/2VaNPejvHV4 The healing journey of the body is so layered, to the point where we store stress, move...

In this video, I'm sharing raw, unedited footage of myself alongside the story behind it: growing up as the "fat kid," dealing with a speech impediment, and carrying the weight of family dysfunction and how other people saw me. The moment I sat down and watched footage of myself for the first time: the number on the scale, the shame I've carried, why I was scared to post this, the people-pleasing...

LeBron James just launched his own YouTube channel, and it's not just for highlights. In this episode of NDUB with no Borders, I break down the 3 real reasons a global superstar like LeBron is moving onto YouTube, and why the same playbook applies whether you're an athlete, entrepreneur, or small business owner building your own brand. From staying relevant with a younger audience to turning conte...

Taking my two sons out for a round of golf sounded simple, until I had to juggle client calls, a hot course, and teaching them the game from scratch. In this episode of NDUB with no Borders, I bring my boys out for their first real round, from their first drives to a mid-round break for steak bites and shrimp. Along the way, we talk about coaching them to aim for the flag, surviving a rough hole (...

On this episode of NDUB with no Borders, Nathan sits down with Crystal Davis, a former nuclear engineer, founder, and consultant with a story that goes in a dozen directions at once. Crystal opens up about being held at an evaluation and treatment center, her time working at Amazon and Bechtel, a call she made to the FBI, and a family history she says includes Honduran royalty and German-Jewish ro...

Join us for a golf trip where the heat was extreme but the courses were worth the effort. See what happens when plans go sideways. It was the 6th Annual BGA trip, and Scottsdale, Arizona was the destination. The video doesn't show the intense heat, especially while going to the different courses. We keep it real. If you are planning a golf travel itinerary, watch this video. Watch the full YouTube...

It's BGA trip #6! This year the Black Golfers Association crew (me, Julian, Marvin, David, and the squad) touched down in Scottsdale, Arizona for a golf getaway with a twist, nighttime golf in 100-degree heat. From a surprise speakeasy toast at PDX before takeoff, to a house and pool tour, a pro shop military discount, and finally teeing off after dark at Grand Rolling Hills under lights (with it...

It's that time of year to get ready for our annual golf trip. After learning how to golf in 2020, one of my buddies started organizing yearly trips. But it first came with some pushback because I initially thought it was bougie. Watch the video here (you want to because it's funny). Many people assume golf is an exclusive game, but that perception is changing rapidly. While I believe the black gol...

Stop settling for a job you dislike. If you feel stuck but know you have a unique story to tell, this episode is for you. Nathan emphasizes the importance of moving beyond strict boundaries, such as marketing and business development, to focus on what matters most: finding happiness and purpose. Your personal story isn't just a background detail, because it is a special gift meant to build meaning...

Watch the YouTube Video: https://youtu.be/2VaNPejvHV4   Nathan has dealt with knee pain all of his life, and thought it was because of having bad knees. Not true. One of his most recent clients, Brandon Shewbert of Limitless Fitness, exposed him to some exercises and changed his mind immediately. "There is no free lunch in the soft tissue world."  In this NEW action-packed episode of Nathan's 1st...

The final curtain call in ep 316 of Let's Talk Marketing with NDUB, we are throwing out the playbook, blurring the lines, and taking off the filters. Nathan, Rae, and Jay come together one last time under the "Marketing" banner to announce a massive pivot: a brand new direction with NO parameters. From floating with manta rays in Hawaii to the realities of building a raw personal brand, we explore...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster (NDUB) gets real about why chasing followers is building someone else's business instead of yours. Your followers live on Instagram's land, YouTube's land, Facebook's land, and the day the algorithm changes or the account gets purged, that "audience" is gone. So how do small business owners actually own the people they serve? Nathan...

Are you tired of chasing leads down a complex sales funnel that just isn't converting? In this episode of Let's Talk Marketing, Nathan Webster breaks down "The Netflix Effect," the exact strategy mega-corporations like Amazon and Netflix use to capture data, streamline sales, and dominate their industries. If you are a founder, solo entrepreneur, or DIY business owner who needs to fix your sales p...

Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more tha...

In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reali...

Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for y...

Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand...

In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisio...