Nathan A Webster

Let's Talk Marketing w/NDUB

Business EN ↓ 300 episodes

The Let's Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I'll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts...

Author

Nathan A Webster

Category

Business

Latest episode

Jul 6, 2026

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Episodes

There's No Free Lunch in Soft Tissue | The Brutal Reality of Injury Prevention 06.07.2026

Watch the YouTube Video: https://youtu.be/2VaNPejvHV4   Nathan has dealt with knee pain all of his life, and thought it was because of having bad knees. Not true. One of his most recent clients, Brandon Shewbert of Limitless Fitness, exposed him to some exercises and changed his mind immediately. "There is no free lunch in the soft tissue world."  In this NEW action-packed episode of Nathan's 1st...

Our LAST Dance (ep 316) 29.06.2026

The final curtain call in ep 316 of Let's Talk Marketing with NDUB, we are throwing out the playbook, blurring the lines, and taking off the filters. Nathan, Rae, and Jay come together one last time under the "Marketing" banner to announce a massive pivot: a brand new direction with NO parameters. From floating with manta rays in Hawaii to the realities of building a raw personal brand, we explore...

You Don't Own Your Audience (ep 315) 22.06.2026

In this episode of Let's Talk Marketing with NDUB, Nathan Webster (NDUB) gets real about why chasing followers is building someone else's business instead of yours. Your followers live on Instagram's land, YouTube's land, Facebook's land, and the day the algorithm changes or the account gets purged, that "audience" is gone. So how do small business owners actually own the people they serve? Nathan...

The Netflix Effect (ep 314) 15.06.2026

Are you tired of chasing leads down a complex sales funnel that just isn't converting? In this episode of Let's Talk Marketing, Nathan Webster breaks down "The Netflix Effect," the exact strategy mega-corporations like Amazon and Netflix use to capture data, streamline sales, and dominate their industries. If you are a founder, solo entrepreneur, or DIY business owner who needs to fix your sales p...

The Great Instagram Purge (ep 313) 08.06.2026

Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more tha...

Are U Keeping Social Media REAL!? (ep 312) 01.06.2026

In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reali...

The "Empty Chair" Strategy That Built Amazon (ep 311) 25.05.2026

Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for y...

SEO vs. GEO | How AI is changing search in 2026 (ep 310) 18.05.2026

Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand...

Your Budget Doesn't Matter (Here's Why) (ep309) 11.05.2026

In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisio...

$8.71 Return Per Dollar Spent | Here's Why (ep308) 04.05.2026

Does your personal brand feel like a disorganized mess? In this episode of Let's Talk Marketing with NDUB, Nathan breaks down why a CRM (Customer Relationship Management) is no longer "optional" for creators and entrepreneurs heading into 2026. If you want to scale your influence and actually own your audience data, you need to stop relying on spreadsheets and start automating your workflow. Refer...

The Real Reason Amazon Spends $14 Billion on Advertising (ep307) 27.04.2026

How does a global giant like Amazon justify spending $14 Billion on advertising? In this episode of Let's Talk Marketing with NDUB, I'm telling why they say "Content is King." More importantly, you can apply these same principles to grow your small business or personal brand. You're not stuck. https://youtu.be/alxUGK0Jxyg Marketing isn't just about spending money; it's about understanding customer...

Your Business Model is Wrong... here's why! (ep306) 20.04.2026

"You need to stop being a nice guy." That was the wake-up call I got from CJ (CEO of  @etthehiphoppreacher  ), and it changed everything. In this episode of Let's Talk Marketing, I share the 5 reasons why entrepreneurs are stuck in a death trap- and I just got out of mine. Trying to be "polished" and "nice" is actually a marketing trap that keeps you stuck in a small pond. If you've been copying s...

100 Pieces of Content in 30 Days (ep 305) 13.04.2026

In this LTM Podcast w/NDUB, Nathan breaks down the exact framework for creating 100 pieces of content in just 30 days without burning out. He gives 3 tips and a BONUS to build the skills needed to create content as a content creator, leading to significant personal growth. The mindset shifts and success habits that come with consistently creating content will ultimately foster discipline and motiv...

How content creation for the last 12 months changed my Life (ep304) 06.04.2026

In this podcast, I reflect on the significant personal growth I've experienced over the past year, largely due to my journey as a content creator on YouTube (and social media). It's truly amazing how much creating content changed my life, pushing me to embrace new challenges and opportunities. I discuss the impact of this journey and how it has contributed to my self-improvement and overall YouTub...

Investing doesn't Have to be Boring #AI #finance #investing (ep303) 30.03.2026

EP 303 - Market evolution and AI impact on finance In this insightful conversation, we dive deep into the world of personal finance, emphasizing the crucial difference between being sold investments and actively engaging in how to invest. Learn why a proactive approach to your financial planning, guided by a trusted investment advisor, is far more beneficial than passively accepting what's offered...

EP 302 - What Happens AFTER You Go VIRAL 23.03.2026

Nathan shares the difference between going viral and having a strategy. Learning how to leverage viral success for authority and growth is just as important as SEO and social proof in branding. As a brand, you'll have plenty of opportunities to manage this, since content repurposing and asset management never end. Ever wonder why ranking matters for your online presence? It's the same essence of w...

Permission to Break | Living Without Limits (Ep301) 16.03.2026

What happens when a police officer, author, and coach decides she no longer wants to "suffer in silence"? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with Rashida Saunders, author of Permission to Break: A Memoir of Strength, Silence, and Softness. They explore the heavy reality of living in the Pacific Northwest as people of color, the mask we wear in our professio...

Your Vision Doesn't Need Their Validation (EP 300) 09.03.2026

300 Milestones. 1,000+ Downloads. 10 Years of non-stop content. In this landmark 300th episode of Let's Talk Marketing with NDUB, Nathan shares his decade-long journey from the early days of "Social Entrepreneur Nathan A Webster" to building a marketing powerhouse. Nathan breaks down the "unfiltered" side of the industry, including why most people fail to monetize and why taking the wrong advice c...

EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing 02.03.2026

EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing Are you tired of "snake oil" tactics and manipulative marketing shortcuts? In a world drowning in AI-generated noise, your greatest competitive advantage isn't a better prompt- it's you. In this AI era, where the digital landscape can be noisy and cluttered, it's more important than ever for your brand to stand out. You...

EP 298 - We Had to Talk About our Childhood Trauma has damaged Business 23.02.2026

In this raw and unfiltered "diary session," of The Diary of a CFO & CMO: Why We're Afraid to Ask for Help... Nathan (CMO) and Crystal (CFO) pull back the curtain on the internal battles that every entrepreneur faces, but few talk about. From "Self-Care Sundays" spent crying in a parking lot to the struggle of letting go of the "doer" role to become a true business owner, this conversation explores...

EP 297 - The Price of Staying Safe When Youre Called For More 16.02.2026

EP 297 - Don't FEAR keep you from your Destiny Nathan Webster discusses the concept of fear, particularly in relation to personal growth and marketing. He shares his own experiences of fear while traveling to Kenya, illustrating how fear can paralyze and prevent individuals from seizing opportunities. Through his journey, he emphasizes the importance of facing fears to unlock blessings and persona...

EP 296 - AI Burning down Marketing Agencies 09.02.2026

Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force mult...

EP 295 - Brand Monetization 02.02.2026

Nathan is sharing five key business tips to help you navigate the current economy and achieve long-term success. This is essential business advice for anyone looking to understand how to make money effectively in today's world. Are you famous on social media but broke in the bank? If you have the followers and the aesthetic but your accounts aren't growing, it's time to change what you're measurin...

EP 294 - 24 Months to Rebuild What I Nearly Lost 26.01.2026

EP 294 - How I Rebuilt My Business (And Life) In 24 Months "The risk is not taking the risk." Two years ago, I almost lost it all. I took a "dream job" that turned into a 100-hour-a-week nightmare, dried up my sales funnel, and stopped my outbound marketing. I was playing small, and it was killing my business and my health. In this episode, I'm breaking down the 3 scariest high-stakes risks I took...

EP 293 - Undoing the Work Harder Myth 19.01.2026

Nathan Webster sits down for a "Take 2" with  @CrystalHaight  of Northwest Book Pros. Crystal and Nathan dive into why "working harder" is often a trap and how to identify the right kind of "hard" to focus on. They discuss the power of digital transitions, why Nathan pushed Crystal to start her own YouTube channel, and the importance of showing up as your authentic self to build trust with clients...

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