Let's Talk Marketing w/NDUB

Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why user-generated content (UGC) and human authenticity are the keys to standing out, building trust, and attracting your ideal clients or e...

EP 290 - Sean Combs: The Reckoning - Documentary Review Nathan and Réland tackle the 50 Cent documentary of Diddy: The Reckoning. They asked the question: how did a master of marketing and sales build an empire that effectively shielded his crooked personal life for decades? They discuss Diddy's "God complex," his origins at Uptown Records, his role in the East Coast/West Coast rivalry (allegedly)...

Nathan invites Amanda back on as we approach 2026. The marketing landscape is shifting from traditional linear funnels to a complex, AI-driven "pinball machine" journey. Amanda shares her Pubcon Cyber Week presentation, revealing why even advanced teams are struggling with broken pixels, mismatched attribution, and the challenges of "Legacy Tech." Learn why your first-party data signals are more c...

EP 288 - The First Steps in Creating a Podcast Studio Nathan takes the podcast on the road to  @CrystalHaight  's Northwest Book Pros accounting firm (Vancouver, WA) to build out the podcast studio. He invited Réland to focus on the design, equipment, and budgeting necessary to create a functional and aesthetically pleasing space. We talked about the importance of flexibility in design, audio, typ...

EP 287 - How to Scale when Revenue Goes Flat Nathan welcomes back Don Elliott from Gravitate to drop some absolute diamonds on the reality of running a marketing agency in today's economy. Don gets incredibly transparent about Gravitate hitting a plateau, the struggle of selling high-ticket websites to small businesses, and the major pivot they are making to fix it. We dive deep into "Home Care We...

Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key. Watch the full video  HERE . Guest Name: Laurier Mandin Tit...

Nathan Webster brings on Jay and Rae talk about last-minute holiday marketing strategies for B2B businesses. Please don't stop creating engaging content! Continue to leverage AI tools and understand client relationships to maximize success during the holiday season. Rae emphasized the priority on making timely offers and maintaining marketing efforts even during slower periods. Watch the full vide...

Nathan invites Walter T Geer III, Chief Creative Officer at VML who shares his extensive career in advertising, a life-altering experience he had with a stroke, diversity in advertising and the need for community support, particularly for Black and Brown talent. LinkedIn: https://www.linkedin.com/in/3rdgeer/ Watch the full episode on YouTube . Watch the  LTM Podcast Shorts playlist.

Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds. 3. Social Media: Use the free platform data (views, retention, engagement) to measure success and make simple, effective adjustments....

Nathan invited sales expert Kevin M. Downey to share his B2B lead generation problem. Kevin explains the difference between a Sales Rep and a Business Development Rep. Learn how he created a solution for businesses to stop relying on referrals and build a scalable system using cost-effective, full-time reps, including outsourcing to Latin America, to book more qualified calls for your business. Wa...

Nathan is joined once again by the incredibly authentic and vulnerable business owner, Crystal, as they go into why marketing shouldn't be ignored and focus on the personal benefits. Crystal shares personal stories, including a hilarious exchange with her engineer husband, that reveal how embracing marketing has helped her in her personal life as well. Watch the full episode on  YouTube .    Guest...

Nathan invites Crystal back on, but this time to share about her marketing journey. She shares the importance of self-investment and personal branding as crucial elements for growth and success in her business, as she helps other businesses. They discuss how authenticity plays a significant role in building a brand and the necessity of having coaches to provide honest feedback. The conversation hi...

Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presenc...

Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in...

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messagi...

Nathan brought back Keith to discuss the challenges faced by purpose-driven entrepreneurs, including the importance of serving others while maintaining personal well-being. The conversation was about balance in entrepreneurship, the significance of letting go of certain expectations, and the value of authentic networking at conferences. Watch the full video, click here .  Guest Name: Keith Sconier...

Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools. Watch the full video HERE . #marketing #marketingagency #worklifebalance Guest Name: R...

Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success. Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company...

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: H...

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and...

Nathan brings Chris Magaña, the Money Nerd, back on to talk about the intricacies of capital investment, the evolving landscape of IPOs, and creative financing solutions for entrepreneurs. Also, Chris's experiences with one's business model and exploring non-dilutive funding options to ensure sustainable growth.  Guest Name: Chris Magaña Title: Private Wealth Manager Company: IMS Capital Company W...

Nathan invites Jason Henneberry to discuss the importance of digital avatars in marketing, the real estate evolution of the industry with AI, and strategies for building a brand on social media. They chat about the challenges in Canada's real estate and conversion strategies for leads. Guest Name: Jason Henneberry Title: Real Estate Marketing Coach Company: Strategy Hub Expertise: Focused training...

Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship. Guest Name: Emmanuel Williams Title: Economic Justice & Development Director Company: Black United Fund of Oregon Expertise: The Emerging Entrepreneur Program (EEP) is a trans...

Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies. Guest Name: Joe Kimemia Title: CEO & Marketing Expert Company: Shupav Expertise: Shupav Group is supporting business owners t...

Nathan and Rae focus on how people often create comforting stories to stay within their comfort zones, hindering their financial success, but you can achieve #financialfreedom with the right #mindset. The video is to help the viewers they're not alone and to confront these self-made fears, recognizing they are not real obstacles, and to embrace #personaldevelopment and #motivation. Therefore, let'...