How I Tested That

Summary In this episode, I’m joined by Melissa Perri. You may know her best as the author of Escaping the Build Trap and I believe she is one of the brightest minds in modern product management.  I’ve been privileged to know Melissa since the early days of the Lean Startup movement and I was thrilled to chat with her about what has changed in product and testing over the past 15 years.  We talk ab...

Summary In this episode, I’m joined by Moses Adedoyin. Moses is leading Venture Design & Innovation over at GuideWell, where he’s testing new healthcare solutions to help patients. We discuss what testing looks like when you work in one of the most heavily regulated environments imaginable. Moses shares how his background in engineering and simulation helped shape the way he approaches testing...

Summary In this episode, I’m joined by Martin Eriksson, founder of Mind the Product and author of The Decision Stack , to talk about how organizations can make better decisions from strategy all the way down to everyday execution. We talk about the difference between speed and velocity, why empowered teams still need strategic context, and how assumptions exist at every layer of an organization, n...

Summary In this episode, I’m joined by Teresa Torres. Teresa is an author, speaker and a product discovery coach who I’ve been a fan of for quite a long time.  We chat about why assumptions look different depending on the level you’re working at, why showing your work is so important for alignment, and how using AI inside your courses can give students more opportunities to practice and receive fe...

Summary In this episode, I’m joined by Barry O’Reilly,  he’s an entrepreneur, advisor, author and a friend of mine who works with executives to redesign how their organizations perform. He’s also the co-founder of Nobody Studios, an AI venture studio building and launching over 100 companies. Barry and I chat about what he’s learned from years of helping corporations experiment, redesign systems,...

Summary In this episode, I’m joined by Mark Graban, he’s an expert in Lean Leadership, Psychological Safety, and Continuous Improvement.  Mark and I discuss the idea of the “smallest test of change,” a principle rooted in lean thinking that can be applied far beyond manufacturing. Speaking of manufacturing, we sort of geek out on what we’ve learned from being around Toyota and seeing how they work...

Summary In this episode, I’m joined by Mike Yarbrough, he’s the founder of Rustic & Main, a custom jewelry company that’s known for crafting unique, story-driven wedding bands and engagement rings. They specialize in combining traditional heavy metals with unconventional, nostalgic inlays. Mike shares how his handmade wooden wedding band accidentally started it all by generating unexpected cus...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Maggie Baker, she’s the Founder of Threadeco, an eco-friendly clothing company rethinking how people discover, buy, and keep fashion. Maggi...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Eric Lowe. He’s the CEO and Co-founder of Aptiva Health, an outpatient group that offers specialized care in orthopedics, physical therapy,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Courtney Honda and Slava Borisov co-founders of Puptqe. What started as a deeply personal response to a health scare involving their dog Cha...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Chris Butler. He’s a longtime product leader and operator whose career spans companies such as Microsoft, Google, Facebook, and now GitHub,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Chad Holdorf, longtime product and technology leader whose career spans John Deere, Salesforce, Pendo, and now Demandbase, where he leads AI...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Büşra Coşkuner, a product management coach and trainer who helps teams move from project thinking to product thinking. We explore how she a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Gil Vaisman. He’s the founder of GoADU, a construction company focused on building accessory dwelling units. We explore how he went from a 1...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode I’m joined by Bill Fienup. He’s the co-founder of mHUB, one of the world’s leading hardtech innovation centers, located in Chicago, IL. We explore how he went fro...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Dr. Akvile Ignotaite, a data scientist and founder building AI-powered skin health technology used by more than 800,000 people around the wo...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode I’m joined by Jim Morris.  We chat about the wake-up call that pushed him from building first to testing first. Jim and I discuss loyalty programs no one wanted,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this conversation, David J Bland and Dan Olsen discuss the evolution of product management, the impact of vibe coding, and the importance of cross-functional collabora...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview David Sauers. He’s the founder of Royal Restrooms, a company that’s redefining what a portable restroom can be.  What started with a frustrat...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Aurora Winter. She’s the founder of Same Page Publishing, an innovative publishing company that helps you launch as a thought leader. Aurora...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Scott McLeod. Scott is the Chief Brand Officer of Resident, a direct-to-consumer company that designs and sells home furnishings such as matt...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation. JL and I exp...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Cathy Nesbitt. She is the Founder of Cathy’s Crawly Composters, a worm composting business focused on sustainability. Cathy shares her journey into t...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Michael Leung.  Michael, is the CEO and founder of the Flo Group. He’s built his company around a simple mission, which is making hearing solutions a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Moita, the Founder and CEO of Product Weekend.  He shares his journey from studying aerospace engineering to becoming a product manager and e...