How I Tested That

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Maggie Baker, she’s the Founder of Threadeco, an eco-friendly clothing company rethinking how people discover, buy, and keep fashion. Maggi...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Eric Lowe. He’s the CEO and Co-founder of Aptiva Health, an outpatient group that offers specialized care in orthopedics, physical therapy,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Courtney Honda and Slava Borisov co-founders of Puptqe. What started as a deeply personal response to a health scare involving their dog Cha...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Chris Butler. He’s a longtime product leader and operator whose career spans companies such as Microsoft, Google, Facebook, and now GitHub,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Chad Holdorf, longtime product and technology leader whose career spans John Deere, Salesforce, Pendo, and now Demandbase, where he leads AI...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode, I’m joined by Büşra Coşkuner, a product management coach and trainer who helps teams move from project thinking to product thinking. We explore how she a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Gil Vaisman. He’s the founder of GoADU, a construction company focused on building accessory dwelling units. We explore how he went from a 1...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode I’m joined by Bill Fienup. He’s the co-founder of mHUB, one of the world’s leading hardtech innovation centers, located in Chicago, IL. We explore how he went fro...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode I’m joined by Dr. Akvile Ignotaite, a data scientist and founder building AI-powered skin health technology used by more than 800,000 people around the wo...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode I’m joined by Jim Morris.  We chat about the wake-up call that pushed him from building first to testing first. Jim and I discuss loyalty programs no one wanted,...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this conversation, David J Bland and Dan Olsen discuss the evolution of product management, the impact of vibe coding, and the importance of cross-functional collabora...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview David Sauers. He’s the founder of Royal Restrooms, a company that’s redefining what a portable restroom can be.  What started with a frustrat...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Aurora Winter. She’s the founder of Same Page Publishing, an innovative publishing company that helps you launch as a thought leader. Aurora...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Scott McLeod. Scott is the Chief Brand Officer of Resident, a direct-to-consumer company that designs and sells home furnishings such as matt...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation. JL and I exp...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Cathy Nesbitt. She is the Founder of Cathy’s Crawly Composters, a worm composting business focused on sustainability. Cathy shares her journey into t...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Michael Leung.  Michael, is the CEO and founder of the Flo Group. He’s built his company around a simple mission, which is making hearing solutions a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Summary In this episode we interview Moita, the Founder and CEO of Product Weekend.  He shares his journey from studying aerospace engineering to becoming a product manager and e...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Charles Sims. Charles is the ex-CTO for the Los Angeles Clippers NBA team and currently Founder of Skafld, an end-to-end venture studio partner, turn...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Hala Saleh. Hala is a skilled and thoughtful product leader who I met by coincidence over 10 years ago while reading a copy of the Lean Startup book....

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Dr. Michael Neal. He is the Founder of Build My Team, a hiring service for private practices.  We explore the rigorous testing of his innovative hiri...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Su...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Sylvia Hall.  Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in orde...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Dylan Lam. Dylan is an entrepreneur and a growth marketing expert with a focus on e-commerce. His super power is helping companies grow their brands...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Matthew Davis. Matthew is the CEO of Davis Business Law and the author of the best selling book, The Art of Preventing Stupid.  He shares his journey...