How I Tested That

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon.  Everything from how the idea emerged from Bez...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career.  He discus...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Ann Carden.  Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figures. She i...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this episode we interview Deon Crasto.   Deon started his product management career at OnDeck Capital, a small business lending platform, where he focused on payments growth....

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Chris Hood shares his diverse background in storytelling across various media, including movies, video games, and digital marketing.  He emphasizes the impo...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David J Bland and Erich Archer discuss the intersection of AI and video production, exploring how AI tools are transforming workflows, the importance of ite...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David J Bland and Michael Clifford discuss the intersection of habitat design, conservation, and design thinking.  Michael shares his unique journey from zo...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Amer Abu Khajil shares his journey from civil engineering to the tech world, emphasizing the parallels between building physical structures and developing p...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David discusses his journey with Lawline, the largest provider of online continuing legal education in the U.S.  He shares insights on building resilience i...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Jeff Gothelf and Josh Seiden discuss their journey in scaling their training business, focusing on the assumptions, risks, and testing methods they are empl...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Victoria shares her journey from working at big consulting firms to joining a company as it was being completely overhauled and reborn to survive and thrive post-AI. Wonder helps...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Ali Jiwani shares his entrepreneurial journey, from starting a food delivery platform to building Slay School, a personalized learning platform.  He discusses how he used data to...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Marc Wandler, the co-founder of Susgrainable, shares his journey of turning beer waste into sustainable flour and baked goods.  He started the business as a student project and q...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the differe...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions.  They discuss...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the imp...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups.  They highlight the importance of testing and ite...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Kate shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms.  She initially started with a marketplace model, but realized that startups we...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environme...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry.  He emphasizes the importance of testing assumptions a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.  The idea came from a customer interview and th...