Gregory Vetter Podcast

Send us Fan Mail Would you hire yourself? Not the version of you on a résumé. Not the version you present online. You. Maurice asked me whether I would hire my 25-year-old self, and my answer was immediately yes. I wasn't patient. I was probably too aggressive. There are people I pushed too hard and situations I would handle differently today. But I was coachable. I could work forever. I want...

Send us Fan Mail Edose Ibadin missed the Tokyo Olympics. After more than a decade of training, improving and chasing the highest level of his sport, the thing he feared finally happened. He failed. And strangely enough, that failure gave him something he didn't have before. Freedom. Edose is an 800-meter Olympian for Team Nigeria and a mindset coach, but what interested me most about his stor...

Send us Fan Mail I graduated from college with an accounting textbook still wrapped in plastic. Years later, I started a business and suddenly realized I needed to understand accounting. So I went into my basement, found that same book, tore the plastic off and started reading. And for the first time, the information actually mattered. That's the problem I have with the way we think about edu...

Send us Fan Mail At some point, eating became really fucking complicated. We have protein substitutes, meat substitutes, artificial flavors, ultra-processed foods and now meat being grown from cells in a laboratory. So Maurice asked me a pretty simple question: Would you eat lab-grown meat? My answer was no. But that question took us somewhere much bigger than one burger. We started talking about...

Send us Fan Mail My father has always been the most interesting man I know. You can bring up almost any subject and somehow discover he's lived an entire chapter of his life you never knew existed. So instead of inviting Steve Vetter onto the podcast with one carefully planned topic, Maurice put questions into a hat and we let the conversation go wherever it went. The first question was: What...

Send us Fan Mail I bought my first dog in elementary school after my parents told me we weren't getting one. The puppy cost $350. I didn't have $350. So I started shoveling snow, salting driveways, babysitting and chopping wood until I had the money. Then I bought the dog anyway. His name was Sandy. That story came up while Maurice and I were talking about the things we wanted growing up...

Send us Fan Mail Everybody has an image in their head of what making their first million dollars looks like. A big check. A bank account with seven figures sitting in it. Some moment where you finally feel like you've made it. That's usually not how it happens. In this episode of The Gregory Vetter Podcast , Moe and I get into what building your first million actually looks like. From st...

Send us Fan Mail What does faith-based leadership actually look like when you're responsible for making difficult decisions? For me, it has meant rethinking the relationship between faith, hard work, control, success and knowing when it's time to let go. There was a time when I thought faith meant believing hard enough that I could make something happen. Visualize it. Write it down. Work...

Send us Fan Mail A young athlete will eventually forget the final score. They won't forget the coach who believed in them. In this episode, Greg sits down with Brandon Gulley educator, mentor, and founder of the Student Athlete Leadership Academy to discuss why the greatest impact we can have on young people has very little to do with sports. Wins fade. Highlights disappear. Trophies collect...

Send us Fan Mail Some dreams are planted. Others are inherited. Long before most of us decide what we want from life, we're handed a picture of what success is supposed to look like. A certain career. A certain income. A certain title. A certain lifestyle. Over time, those expectations become so familiar that we stop asking a simple question: Do I actually want this? In this episode, Greg sit...

Send us Fan Mail A bad conversation can last five minutes and still occupy your mind for the next five days. Someone criticizes you. A customer calls angry. Your child does not make the team. A business deal falls apart. A stranger cuts you off in traffic. The moment ends—but you continue carrying it. In this episode, Gregory sits down with his brother Brian Vetter to examine one of the simplest a...

Send us Fan Mail The morning after Greg lost the company, he woke up carrying something heavier than failure. Shame. Not simply the belief that he had made the wrong decisions—but the feeling that he had become the failure. That he had let people down. That the promises, responsibilities, and expectations he carried had collapsed with the business. That distinction matters. Guilt says, “I did some...

Send us Fan Mail For years, Greg assumed the most successful people in business knew something he didn’t. There had to be a hidden strategy. A private playbook. Some closely guarded secret that would finally make everything work. There wasn’t. What he eventually learned was simpler and far more uncomfortable: every entrepreneur, product, and business has a blind spot. The difference between growth...

Send us Fan Mail Sometimes the biggest obstacle standing between you and success isn't a lack of talent, resources, or opportunity. It's your ego. In this episode, Greg reflects on the lessons that only come from building something, losing something, and being forced to confront reality head-on. Through stories from the Tessemae's journey, difficult negotiations, leadership, and ent...

Send us Fan Mail Some of the most successful people you'll ever meet didn't start with passion. They started with curiosity. Consistency. And a willingness to keep showing up long before they knew where it would lead. In this episode, Greg challenges one of the biggest myths in personal development: that passion comes first. Instead, he argues that passion is often the result of showing...

Send us Fan Mail When Coach Hunt took over Annapolis High School football, he inherited more than a program. He inherited a culture he believed in and saw opportunities to make it even stronger. This conversation isn't really about football. It's about leadership. Greg sits down with Annapolis High School Head Football Coach Dewayne Hunt for an honest discussion on discipline, sacrifice,...

Send us Fan Mail For this special Father's Day episode, Greg does something he's never done before. He sits down with his four children and his father, Steve Vetter, for a candid conversation about family, fatherhood, legacy, and the lessons that get passed from one generation to the next. Together, three generations of Vetters reflect on what it means to be a father, a son, a grandfathe...

Send us Fan Mail Wife of a CEO? Start Here. Everybody wants to talk about entrepreneurship. Very few people talk about the person waiting at home. In this episode, Greg and Moe dive into one of the most important decisions you'll ever make: Who you choose as your partner. Because the truth is, your spouse can either become a force multiplier for your life… or friction for every dream you&apos...

Send us Fan Mail At some point in life, you stop caring about looking successful… and start caring about what actually feels meaningful. In this episode, Greg sits down with entrepreneur Mary Davis for a conversation about ambition, fitness, parenting, entrepreneurship, social media, comparison culture, and the quiet pressure so many people carry trying to “keep up.” They discuss: Why entrepreneur...

Send us Fan Mail By Endurance We Conquer. Former NFL Pro Bowler Ryan Kerrigan joins Greg for one of the most honest conversations yet on discipline, leadership, fatherhood, preparation, adversity, and what it really means to compete. From playing through injury and surviving the mental grind of professional football… to coaching young athletes, raising resilient kids, and building standards that a...

Send us Fan Mail Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s. From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical...

Send us Fan Mail This is the final episode in the Backbone series. Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture over time. From MrBeast competitions and football stories to fasting, parenting, social media, self-discipline, and the fear of offending people, this conv...

Send us Fan Mail Comfort is addictive. And most people are trapped in it. In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before. From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth...

Send us Fan Mail Most people don’t have a knowledge problem. They have a backbone problem. This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right —and why so many people today are stuck, soft, and avoiding the decisions that actually matter. This isn’t theory. It’s what happens when you take leadership, family, business, and real life—and strip...

Send us Fan Mail This episode came from a Substack that hit a nerve. Greg shared the real story behind building—and losing—a $300M company. Not the highlight reel. The reality. And people leaned in. So we went deeper. Because losing it all forces a different question: What actually matters? In this conversation, Greg and Moe break down: The four things money can’t buy: time, health, soul, and your...