Gregory Vetter Podcast

Send us Fan Mail Sometimes the biggest obstacle standing between you and success isn't a lack of talent, resources, or opportunity. It's your ego. In this episode, Greg reflects on the lessons that only come from building something, losing something, and being forced to confront reality head-on. Through stories from the Tessemae's journey, difficult negotiations, leadership, and ent...

Send us Fan Mail Some of the most successful people you'll ever meet didn't start with passion. They started with curiosity. Consistency. And a willingness to keep showing up long before they knew where it would lead. In this episode, Greg challenges one of the biggest myths in personal development: that passion comes first. Instead, he argues that passion is often the result of showing...

Send us Fan Mail When Coach Hunt took over Annapolis High School football, he inherited more than a program. He inherited a culture he believed in and saw opportunities to make it even stronger. This conversation isn't really about football. It's about leadership. Greg sits down with Annapolis High School Head Football Coach Dewayne Hunt for an honest discussion on discipline, sacrifice,...

Send us Fan Mail For this special Father's Day episode, Greg does something he's never done before. He sits down with his four children and his father, Steve Vetter, for a candid conversation about family, fatherhood, legacy, and the lessons that get passed from one generation to the next. Together, three generations of Vetters reflect on what it means to be a father, a son, a grandfathe...

Send us Fan Mail Wife of a CEO? Start Here. Everybody wants to talk about entrepreneurship. Very few people talk about the person waiting at home. In this episode, Greg and Moe dive into one of the most important decisions you'll ever make: Who you choose as your partner. Because the truth is, your spouse can either become a force multiplier for your life… or friction for every dream you&apos...

Send us Fan Mail At some point in life, you stop caring about looking successful… and start caring about what actually feels meaningful. In this episode, Greg sits down with entrepreneur Mary Davis for a conversation about ambition, fitness, parenting, entrepreneurship, social media, comparison culture, and the quiet pressure so many people carry trying to “keep up.” They discuss: Why entrepreneur...

Send us Fan Mail By Endurance We Conquer. Former NFL Pro Bowler Ryan Kerrigan joins Greg for one of the most honest conversations yet on discipline, leadership, fatherhood, preparation, adversity, and what it really means to compete. From playing through injury and surviving the mental grind of professional football… to coaching young athletes, raising resilient kids, and building standards that a...

Send us Fan Mail Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s. From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical...

Send us Fan Mail This is the final episode in the Backbone series. Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture over time. From MrBeast competitions and football stories to fasting, parenting, social media, self-discipline, and the fear of offending people, this conv...

Send us Fan Mail Comfort is addictive. And most people are trapped in it. In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before. From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth...

Send us Fan Mail Most people don’t have a knowledge problem. They have a backbone problem. This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right —and why so many people today are stuck, soft, and avoiding the decisions that actually matter. This isn’t theory. It’s what happens when you take leadership, family, business, and real life—and strip...

Send us Fan Mail This episode came from a Substack that hit a nerve. Greg shared the real story behind building—and losing—a $300M company. Not the highlight reel. The reality. And people leaned in. So we went deeper. Because losing it all forces a different question: What actually matters? In this conversation, Greg and Moe break down: The four things money can’t buy: time, health, soul, and your...

Send us Fan Mail Every action has consequences. In life. In business. In how people treat you and what they think they can get away with. Sometimes it’s small. Sometimes it costs you everything. They didn’t want a deal. They didn’t want to meet in the middle. They wanted everything. In this episode, we get into the part of business nobody talks about: What happens when you’re dealing with people w...

Send us Fan Mail Who you marry will either multiply your life… or quietly break it. Everybody wants success. Big goals. Big dreams. Big outcomes. But nobody talks about the decision that determines all of it: Your partner. In this episode, Greg and Moe break down why your spouse isn’t just part of your life— they are the foundation of it. They get into: Why most people choose a partner for the wro...

Send us Fan Mail Who are you… when the thing you built is gone? Most people never ask that question. They just chase the next thing. New idea. New business. New win. Stay busy. Stay distracted. Don’t look back. But that’s the trap. In this episode of the Gregory Vetter Podcast, Greg and Mo break down what happens when your identity is tied to what you built—and what’s left when it’s gone. They tal...

Send us Fan Mail Why do talented people still miss their moment? In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus. When pressure hits, people don’t rise to their hopes. They fall to their preparation. And preparation is built by where your attention has been living long before the  moment arrived. This episode explores the connection bet...

Send us Fan Mail What if the American Dream isn’t dead… just a lot more uncomfortable than people expect? In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are sold early on. What starts as a chase for money, status, and recognition often turns into something much more honest: the pursuit of flexibility, freedo...

Send us Fan Mail Winning and losing aren’t opposites. They’re information. In this episode, Gregory Vetter and Brian Vetter discuss how strong cultures are built. Not through perfection, but through effort, accountability, and honest feedback . They explore how leaders can create environments where people are allowed to test ideas, experience failure, speak openly, and bring solutions forward. Bec...

Send us Fan Mail AI just killed the last excuse. “I don’t have the resources.”“I don’t have a team.”“I don’t know where to start.” Gone. You can build a website in minutes. Create product concepts in seconds. Generate brand assets, copy, and strategy faster than most humans can open their laptop. So the real conversation isn’t “how to use AI”… It’s what happens when AI builds brands faster than pe...

Send us Fan Mail If you’re “looking for your purpose,” but you’re trying to find it in the middle of emails, kids, noise, stress, and a day that owns you… here’s the truth: You’re not going to find it there. In this episode, Greg breaks down why people feel lost—and it’s not because they’re broken. It’s because they never create the conditions to hear the answer. Purpose doesn’t show up in chaos....

Send us Fan Mail Ego will bankrupt you faster than a bad product. In this episode of The Gregory Vetter Podcast , Greg digs into what actually matters when you’re building anything: disciplined execution, honest feedback, and faith in the unknown . Greg lays it out: “I don’t care if it’s my idea. I just want to win. If it’s stupid, tell me—and tell me why.” He talks about debating ideas, staying f...

Send us Fan Mail It’s 2026 and we’re still acting surprised that kids are struggling… while we feed them sugar, processed junk, and school lunches built on a broken food pyramid. In this episode, Greg dives into the “new food pyramid” (basically: meat, veggies, dairy, real food ) and why the old way had kids in a constant glycemic shock. Tired, foggy, inflamed, and behind before they even get a ch...

Send us Fan Mail Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it. In this episode of The Gregory Vetter Podcast , Greg brings on his brother Brian Vetter  head of growth and the closer behind the “yes”—to break down how they got into major retailers and built a #1 organic salad dressing brand against all odds. They unpack the real moments: the NorCal W...

Send us Fan Mail Almost Amish is out. And it’s not another diet. It’s a return to what actually works. In this episode of The Gregory Vetter Podcast , Greg breaks down why modern life is making us sicker, heavier, more anxious, and more disconnected and why health doesn’t require hacks, apps, or obsession. It requires simplicity, discipline, and earning the life you want to live. He dives into the...

Send us Fan Mail Most people say “trust your gut” like it’s a motivational poster. It’s not. And most people aren’t hearing their gut anyway they’re hearing fear. In this episode of The Gregory Vetter Podcast, Greg breaks down the difference between anxiety, fear, logic, and intuition and why your anxiety is not your gut. Anxiety is just fear of the unknown. Fear shows up and leaves. Your gut is t...