Gregory Vetter Podcast

Send us Fan Mail If you’re walking into a new year and you need clarity, this one’s for you.  We break down morning routines, cold exposure, endurance, Rockefeller’s “15 keys,” and the truth most people avoid: the real advantage isn’t another strategy it’s becoming the kind of person who follows through, with discipline, consistency, sleep, and daily standards that keep you at 100% when it’s time...

Send us Fan Mail The beginning of a new year makes a lot of people reflective.  It also makes a lot of people lie to themselves. “This is the year.”  “I’m going to start fresh.”  “I’m going to change.” In this episode of The Gregory Vetter Podcast , Greg strips all of that down and talks about what actually creates change: habits, endurance, rejection, momentum, and learning how to win, so you can...

Send us Fan Mail We love to lie to ourselves with dates. “I’m gonna start my diet on January 1st.” “I’m gonna launch that idea on Monday.” Or… you could just start now. Today. This very second. Because if not now, when? In this episode, I’m back at the table with my guy Mo, walking through a new Field Guide book I wrote that hasn’t even been published yet. We get into why reading isn’t “homework”...

Send us Fan Mail This episode is for anyone sitting on a dream and hiding behind a “valid” excuse. I walk through the very first question from my new, not-yet-released Field Guide book: “How do I manifest a dream?” Not from a vision board, not from a hashtag but from fear, discipline, and brutal honesty about the cards you’re actually holding. I talk about starting a salad dressing company with no...

Send us Fan Mail What does it actually mean to be a man in 2025. When culture tells you to soften up, sit down, and scroll your life away? In this episode of The Gregory Vetter Podcast , Greg gets completely undressed about manhood, purpose, and why so many guys are quietly falling apart in the most “connected” time in history. From boys stuck in their parents’ basements to men numbing out with wo...

Send us Fan Mail People love to say, “I’ll do anything for success,” but that’s only before the journey really begins. Once you’re in it, the cost shows up slowly, quietly, and heavier than you expect. In this episode of The Gregory Vetter Podcast, I sit down with my brother and creative partner Maurice “Go-Go-Moe” Taylor to talk honestly about what success actually takes and what it can take from...

Send us Fan Mail Every journey tests what you’re made of. Whether you’re trying to be a better man, father, entrepreneur, or creator — you’ll get the early wins that make you believe you’re on the right path. Then life swings back. What you’ve built breaks. The people you trusted doubt you. The tools you once relied on are dull and tired. That’s when the real work begins. In this episode, I unpack...

Send us Fan Mail Chauncey Turner walks in with a million-dollar smile—and a story that should’ve broken him. Author of Flip the Coins 4 Times , Chauncey grew up in an entrepreneurial family, lost it all, hit the streets, did 30 years, found faith, and flipped his life from tails to heads. We talk choices and consequences, the cost of power, forgiveness that frees you first, and why real wealth sta...

Send us Fan Mail What does it really mean to be a great dad and a great entrepreneur? In this episode, Gregory Vetter opens up about fatherhood — the chaos, the beauty, the guilt, and the grind. From handing out salad dressing samples with a baby strapped to his chest to building companies while coaching his kids’ teams, Greg shares what it takes to chase purpose without losing yourself in the pro...

Send us Fan Mail “How do I launch my idea? How do I make it work?” Greg’s answer is simple — and most people don’t like it. This episode dives deep into the real process of building a business that actually sticks — one that makes people feel something. From creating brands that stand out on the shelf to making people laugh about Porta Potties, Greg shares the truth about innovation, improvisation...

Send us Fan Mail What started as a joke became a brand that broke the internet.  In this episode, Greg sits down with Marty — the face of Tushee’s Portable Toilets — to talk about how a fake character, a funny idea, and a phone number you’ll never forget turned into a real business with real momentum. It’s a masterclass in branding disguised as comedy. From Craigslist to keynote stages, from salad...

Send us Fan Mail You’re chasing the high—success, validation, the next big win. But every high has a crash, and you can’t afford the fall. I’ve been there. I’ve chased it. I’ve failed. But what I’ve learned is this: the shortcut always costs more than the climb. In this episode, I strip back the noise and get real about what it actually takes to build something that lasts. From the rise of AI and...

Send us Fan Mail Everyone wants the title but the title doesn’t mean a damn thing. “Entrepreneur” has become a buzzword people hide behind, not a battle they’re willing to fight. The truth? You don’t earn it by posting quotes or dreaming big. You earn it in the grind the late nights, the failures, the quiet moments when no one’s watching and you’re still pushing forward. In this episode, we strip...

Send us Fan Mail You think you know what it takes to break through. But you don’t until you hear what really happens behind the scenes. In this episode, I sit down with Alex Woodall and dig into truth nobody talks about: the stuff they don’t teach you in school, the moments that define you, and why so many people give up just inches from something great. Athletes and entrepreneurs aren’t so differ...

Send us Fan Mail Everyone loves to dream. Few are willing to do the work. The truth? Dreams don’t mean a damn thing until you move on them. Most people waste years waiting for the “right” plan, the “right” moment, or everyone else’s approval. That’s why they stay stuck. In this episode, I cut through the noise and talk about what it really takes to stop dreaming and start working. Because the only...

Send us Fan Mail This is the last chapter. The final battle. The ending no one saw coming.   In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once —ready to destroy everything I’d built. It wasn’t business anymore. It was personal. And it was brutal.   📰 Sign Up For My Newsletter (The good stuff is in there) - https://www.gregoryvetter.com/ 📖 Get the book: Un...

Send us Fan Mail Chapter 15 is where everything falls apart. A gut instinct I ignored—and paid for. In this episode of Undressed: The Limited Series Podcast , I walk you through the rawest, most chaotic chapter of the book.  This is about how founders get replaced in their own story. About the scoreboard replacing the soul. About what it really takes to survive when everyone you counted on lets yo...

Send us Fan Mail In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey. Here’s what happened: COVID hit. One of our partners showed their true colors. Managers failed to lead. Financial backers turned unethical. Trust disappeared overnight. Someone said, “You need to make this a TV series.” They weren’t wrong. This is about more than business...

Send us Fan Mail  In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming.  But in the midst of the storm, I made a promise to myself. I chose to believe in resilience, to confront fear head-on, and to lead with unwavering determination.  Join me as I share how this pivotal m...

Send us Fan Mail   This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go. In Chapter 12 of The Field Guide , Greg Vetter reflects on the pressure test of true character—what happens when people break, how to recognize the unspoken signs, and why the CEO’s role is to build the...

Send us Fan Mail Bankruptcy was the last word I ever wanted associated with my name. But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything.   In this raw chapter from my journey, I open up about the moment everything started to fall apart — Chapter 11. The people I shouldn’t have trusted. The gut instinct I ignored. The...

Send us Fan Mail You don’t want to be right about certain things. In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion.   You know that moment when your gut screams something’s wrong… but everyone tells you you’re overthinking? This chapter is about that. And what happens when you...

Send us Fan Mail The Deal Was Bad. The Signs Were Worse. There were signs. There were omens. There were moments that made your stomach turn for reasons you couldn’t name.   You named them “opportunity.” You called them “urgency.” You labeled the chaos as “momentum.”   But deep down, something told you otherwise.   In Chapter Nine of Undressed , Greg Vetter unpacks the turning point he never saw co...

Send us Fan Mail In Chapter 8 of Undressed: The Field Guide, Greg Vetter shares the behind-the-scenes moment when massive dreams started coming true—and what nearly cost them everything. From preventative maintenance to once-in-a-lifetime wins, this episode explores:  • Why most people aren’t prepared for massive success  • How to prevent burnout before it happens  • The hidden ways we sabotage ou...

Send us Fan Mail The Art of Momentum. In this week’s episode of The Undressed Podcast , we dive into Chapter 7 —the pivotal moment when our little brand transitioned into the mainstream. Dreams were coming true, but the challenge was maintaining momentum and proving to the world that our success wasn’t just luck—it was real. Key Lessons from Chapter 7: 🔹 Listen to Your Customers—Before It’s Too L...