Fresh Take with IDDBA

What's driving growth across dairy, deli, and bakery, and what do shifting sales patterns tell us about today's shoppers? In this What's in Store episode of Fresh Take with IDDBA , host Kat Shanahan welcomes Abby Despins , IDDBA Vice President of Education and Industry Relations, for a look at the latest trends shaping the fresh perimeter. Deli is growing in both dollar and unit sales. Bakery is e...

Meet Paul Ziemnisky , IDDBA 's new President and CEO. In this Executive Aisle episode of Fresh Take with IDDBA , Kat Shanahan sits down with Paul to talk about the experiences that shaped his career, his approach to leadership, and his vision for IDDBA's next chapter. Paul shares how his background across finance, marketing, innovation, and dairy has influenced the way he thinks about growth. He a...

What will the deli of 2030 look like? In this What's in Store episode of Fresh Take with IDDBA , host Kat Shanahan sits down with fresh perimeter strategist Luke Abbott to explore how retailers can begin designing the next generation deli today. Luke shares why future delis will need to operate at two speeds: fast enough for convenience and slow enough for discovery. He discusses how grab-and-go,...

What habits help leaders continue to grow throughout their careers? In this Test Kitchen episode of Fresh Take with IDDBA , Kat Shanahan welcomes back Jody Barrick , Founder of Perimeter Partners , fresh industry executive, and IDDBA chair, for a conversation about the leadership habits that have shaped her more than 40 years across retail, wholesale, manufacturing, and executive leadership. Jody...

What happens when you stop asking consumers to notice products and start helping them notice the people behind them? In this Executive Aisle episode of Fresh Take with IDDBA , Kat Shanahan sits down with Suzanne Fanning , Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chair of the Board, for a conversation about marketing, innovation, leadership, and the opportunities ahe...

How can retailers help shoppers say yes to premium products? In this What's in Store episode of Fresh Take with IDDBA , Kat Shanahan talks with Michael Sadler of Forever Cheese about how retailers can move beyond price competition and make the value of specialty products clear. Building on his 2026 What's in Store Live session, "Premium for the People: Top Shelf on Every Shelf," Michael shares les...

Test Kitchen - Influence, Trust, and the Skills of Modern Leadership with Suzanne Sherry What skills do modern leaders need to build trust, gain buy-in, and move ideas forward? In this Test Kitchen episode of Fresh Take with IDDBA , Kat Shanahan talks with Suzanne Sherry , an instructor with the Wisconsin School of Business Center for Professional and Executive Development , about influence, trust...

What's in Store - From Show Floor to Store Floor: What's Next After #IDDBA2026 What happens after the show floor closes? In this What's in Store episode of Fresh Take with IDDBA , Kat Shanahan sits down with Abby Despins , IDDBA Vice President of Education and Industry Relations, and Brad Berg , IDDBA Education Coordinator, to recap What's in Store Live at #IDDBA2026 and explore what comes next fo...

What's in  Store - Live from What's in Store Live with Karri Zwirlein In this special What's in Store episode of Fresh Take with IDDBA , IDDBA 's Kat Shanahan talks with Karri Zwirlein , Director of Bakery, Deli, and Prepared Foods at Tops Markets , in a live podcast recording from What's in Store Live at #IDDBA2026, on June 8, 2026. Karri shares what goes into creating the immersive What's in Sto...

Inside IDDBA - Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide In this mini episode of Fresh Take with IDDBA , Kat Shanahan is joined by IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando. With the show just days away, Kat and Cara walk through what attendees should know before they arrive, from picking up badges early and plan...

Inside IDDBA - Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer In this Inside IDDBA episode of Fresh Take with IDDBA , Kat Shanahan talks with Anne-Marie Roerink , president of 210 Analytics , about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries. Anne-Marie previews the major undercurrents behind today's marketp...

What's in Store - Abby Despins on Education, Connection, and What's in Store Live In this What's in Store episode of Fresh Take with IDDBA , Kat Shanahan talks with Abby Despins , IDDBA 's new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead. Abby sha...

Inside IDDBA - Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show In the latest Inside IDDBA episode of Fresh Take with IDDBA , Kat Shanahan speaks with Voni Woods , retired Giant Eagle executive, IDDBA Chair Emeritus, and a longtime industry leader with an incredibly storied career, discussing the lessons of a lifetime and what she's learned after nearly 30 IDDBA sho...

What's In Store - How to Spot the Signals Behind Viral Trends with Kevin Ryan (CEO, Malachite Strategy and Research, LLC) This month on Fresh Take with IDDBA (What's in Store) , Kat Shanahan , Vice President of Marketing and Membership at IDDBA , sits down with Kevin Ryan , Founder and CEO of Malachite Strategy and Research , for a smart, timely conversation about what product innovation looks lik...

Inside IDDBA - What to Expect at #IDDBA2026 with Jeremy Johnson (Vice President of Events, IDDBA), Brandie Schuchardt (Director of Meetings & Events, IDDBA), and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) In this first edition of the Inside IDDBA segment for Fresh Take with IDDBA ,  Kat Shanahan , VP of Marketing & Membership at IDDBA, is joined by Jeremy Johnson , VP of Even...

What's in Store - Mindful Indulgence: Live from BakingTECH with Josh Bickford (President, Clyde's Donuts) and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) Fresh Take with IDDBA hits the road in this What's in Store segment, bringing you an interview recorded live at BakingTECH 2026 in Chicago. Together, guest Josh Bickford , President of Clyde's Donuts , and host Kat Shanahan ,...

Executive Aisle - Thinking Outside the Aisle with David Haaf (IDDBA President and CEO) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this Executive Aisle episode of Fresh Take with IDDBA , Kat Shanahan turns the table and asks David Haaf the questions. The president and CEO of IDDBA shares highlights from IDDBA's brand refresh and what discusses what it signals for the organization's...

What's in Store - Igniting What's in Store Live with Heather Prach (fmr. IDDBA VP of Education and Industry Relations) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this episode of Fresh Take with IDDBA , host Kat Shanahan welcomes back Heather Prach , former VP of Education and Industry Relations at IDDBA , for a conversation that is equal parts reflective, fun, and forward-looking....

Test Kitchen - How Leadership Development Pays Off with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerlys) and Ellen Coatney (Education Coordinator, IDDBA) In this episode of Fresh Take with IDDBA (Test Kitchen) , host Kat Shanahan (VP, Marketing & Membership, IDDBA) sits down with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerly's) and Ellen Coatney (Education Coordinator, IDD...

What's In Store - Good vs. Great: Crafting a Better Pretzel with John Stefanik (Vice President, Sales and Marketing, Ditsch USA) In this episode of Fresh Take with IDDBA ( What's in Store ), Heather Prach , VP of Education and Industry Relations at IDDBA, sits down with John Stefanik , VP of Sales & Marketing at Ditsch USA , for a lively conversation about pretzel craft, category innovation, and w...

What's in Store for 2026: Heather Prach and Kat Shanahan on the 2026 Trends & a New Era for What's in Store For December, Heather Prach, VP of Education and Industry Relations at IDDBA, sits down with IDDBA's new VP of Membership and Marketing, Kat Shanahan, to debut the 2026 What's in Store trends—earlier than ever before and now available free to all IDDBA members. Together they walk through fiv...

Cheese: From Treasure Hunt to Category Growth with Brian Freeman (Specialty Cheese Category Business Manager, Tops Markets) For November, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Brian Freeman, Specialty Cheese Category Business Manager at Tops Markets, in a free-rolling but practical conversation that moves from social-media spikes and global flavor discovery to...

Our quarterly feature, The Executive Aisle, continues with IDDBA President & CEO David Haaf in conversation with Jody Barrick, Senior Vice President for Fresh Meat, Seafood, Bakery, Deli & Specialty at UNFI. They start with an important industry announcemnet, and then together, cut through the noise on where fresh is headed, wellness as a mainstream driver, the shift to "restaurant-quality at home...

From Myths to Mindset: Gary Wills on Modern Food Safety Culture (Global Director, Consumer, Retail & Food (Americas), BSI) For September, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Gary Wills, Global Director for Consumer, Retail & Food for the Americas at BSI, in a practical conversation that moves from myth‑busting to the habits and systems that keep food safe ac...

Bakery is Civilization: Donald DeMont on the Big Picture of (Gluten-Free) Bakery (Regional Sales Manager, Antonina's Gluten-Free Bakery) For August, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Donald DeMont, Regional Sales Manager for Antonina's Gluten-Free Bakery, in a wide-ranging conversation that goes from the current world of bakery and taste trends all the way...