Fresh Take with IDDBA

What's in Store - From Show Floor to Store Floor: What's Next After #IDDBA2026 What happens after the show floor closes? In this What's in Store episode of Fresh Take with IDDBA , Kat Shanahan sits down with Abby Despins , IDDBA Vice President of Education and Industry Relations, and Brad Berg , IDDBA Education Coordinator, to recap What's in Store Live at #IDDBA2026 and explore what comes next fo...

What's in  Store - Live from What's in Store Live with Karri Zwirlein In this special What's in Store episode of Fresh Take with IDDBA , IDDBA 's Kat Shanahan talks with Karri Zwirlein , Director of Bakery, Deli, and Prepared Foods at Tops Markets , in a live podcast recording from What's in Store Live at #IDDBA2026, on June 8, 2026. Karri shares what goes into creating the immersive What's in Sto...

Inside IDDBA - Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide In this mini episode of Fresh Take with IDDBA , Kat Shanahan is joined by IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando. With the show just days away, Kat and Cara walk through what attendees should know before they arrive, from picking up badges early and plan...

Inside IDDBA - Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer In this Inside IDDBA episode of Fresh Take with IDDBA , Kat Shanahan talks with Anne-Marie Roerink , president of 210 Analytics , about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries. Anne-Marie previews the major undercurrents behind today's marketp...

What's in Store - Abby Despins on Education, Connection, and What's in Store Live In this What's in Store episode of Fresh Take with IDDBA , Kat Shanahan talks with Abby Despins , IDDBA 's new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead. Abby sha...

Inside IDDBA - Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show In the latest Inside IDDBA episode of Fresh Take with IDDBA , Kat Shanahan speaks with Voni Woods , retired Giant Eagle executive, IDDBA Chair Emeritus, and a longtime industry leader with an incredibly storied career, discussing the lessons of a lifetime and what she's learned after nearly 30 IDDBA sho...

What's In Store - How to Spot the Signals Behind Viral Trends with Kevin Ryan (CEO, Malachite Strategy and Research, LLC) This month on Fresh Take with IDDBA (What's in Store) , Kat Shanahan , Vice President of Marketing and Membership at IDDBA , sits down with Kevin Ryan , Founder and CEO of Malachite Strategy and Research , for a smart, timely conversation about what product innovation looks lik...

Inside IDDBA - What to Expect at #IDDBA2026 with Jeremy Johnson (Vice President of Events, IDDBA), Brandie Schuchardt (Director of Meetings & Events, IDDBA), and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) In this first edition of the Inside IDDBA segment for Fresh Take with IDDBA ,  Kat Shanahan , VP of Marketing & Membership at IDDBA, is joined by Jeremy Johnson , VP of Even...

What's in Store - Mindful Indulgence: Live from BakingTECH with Josh Bickford (President, Clyde's Donuts) and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) Fresh Take with IDDBA hits the road in this What's in Store segment, bringing you an interview recorded live at BakingTECH 2026 in Chicago. Together, guest Josh Bickford , President of Clyde's Donuts , and host Kat Shanahan ,...

Executive Aisle - Thinking Outside the Aisle with David Haaf (IDDBA President and CEO) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this Executive Aisle episode of Fresh Take with IDDBA , Kat Shanahan turns the table and asks David Haaf the questions. The president and CEO of IDDBA shares highlights from IDDBA's brand refresh and what discusses what it signals for the organization's...

What's in Store - Igniting What's in Store Live with Heather Prach (fmr. IDDBA VP of Education and Industry Relations) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this episode of Fresh Take with IDDBA , host Kat Shanahan welcomes back Heather Prach , former VP of Education and Industry Relations at IDDBA , for a conversation that is equal parts reflective, fun, and forward-looking....

Test Kitchen - How Leadership Development Pays Off with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerlys) and Ellen Coatney (Education Coordinator, IDDBA) In this episode of Fresh Take with IDDBA (Test Kitchen) , host Kat Shanahan (VP, Marketing & Membership, IDDBA) sits down with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerly's) and Ellen Coatney (Education Coordinator, IDD...

What's In Store - Good vs. Great: Crafting a Better Pretzel with John Stefanik (Vice President, Sales and Marketing, Ditsch USA) In this episode of Fresh Take with IDDBA ( What's in Store ), Heather Prach , VP of Education and Industry Relations at IDDBA, sits down with John Stefanik , VP of Sales & Marketing at Ditsch USA , for a lively conversation about pretzel craft, category innovation, and w...

What's in Store for 2026: Heather Prach and Kat Shanahan on the 2026 Trends & a New Era for What's in Store For December, Heather Prach, VP of Education and Industry Relations at IDDBA, sits down with IDDBA's new VP of Membership and Marketing, Kat Shanahan, to debut the 2026 What's in Store trends—earlier than ever before and now available free to all IDDBA members. Together they walk through fiv...

Cheese: From Treasure Hunt to Category Growth with Brian Freeman (Specialty Cheese Category Business Manager, Tops Markets) For November, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Brian Freeman, Specialty Cheese Category Business Manager at Tops Markets, in a free-rolling but practical conversation that moves from social-media spikes and global flavor discovery to...

Our quarterly feature, The Executive Aisle, continues with IDDBA President & CEO David Haaf in conversation with Jody Barrick, Senior Vice President for Fresh Meat, Seafood, Bakery, Deli & Specialty at UNFI. They start with an important industry announcemnet, and then together, cut through the noise on where fresh is headed, wellness as a mainstream driver, the shift to "restaurant-quality at home...

From Myths to Mindset: Gary Wills on Modern Food Safety Culture (Global Director, Consumer, Retail & Food (Americas), BSI) For September, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Gary Wills, Global Director for Consumer, Retail & Food for the Americas at BSI, in a practical conversation that moves from myth‑busting to the habits and systems that keep food safe ac...

Bakery is Civilization: Donald DeMont on the Big Picture of (Gluten-Free) Bakery (Regional Sales Manager, Antonina's Gluten-Free Bakery) For August, Heather Prach, VP of Education and Industry Relations at IDDBA, speaks with Donald DeMont, Regional Sales Manager for Antonina's Gluten-Free Bakery, in a wide-ranging conversation that goes from the current world of bakery and taste trends all the way...

Our new regular quarterly feature of the  What's in Store Podcast, The Executive Aisle, continues with our second installment: IDDBA President and CEO David Haaf discusses the future of our industry with David Melnick, Partner & EVP, Brand Integration at Marriner Marketing, where they dive into the meat of why clarity in communication is the key to successful marketing in our industry! Melnick get...

Let the good times roll! IDDBA's Whitney Atkins, VP of Marketing and Membership , and Heather Prach, VP of Education and Industry Relations , take the podcast down to New Orleans to bring you a collection of conversations and stories right from inside #IDDBA2025, the premier event of the year in our industry. All of the podcast was recorded on location at the show - some of it on the busy show flo...

Join IDDBA's Whitney Atkins, VP of Marketing and Membership, and Heather Prach, VP of Education and Industry Relations, for a  full-on dive into the premiere event of the year—#IDDBA2025 in New Orleans, June 1–3 ! In this high-energy episode, Whitney and Heather walk you through everything you can look forward to: unforgettable General Sessions featuring stars like Kevin Costner, Claire Saffitz, M...

Whitney Atkins, VP of Marketing and Membership introduces a new regular feature of the What's in Store Podcast : The Executive Aisle, a quarterly series where IDDBA President and CEO David Haaf discusses the industry with another knowledgeable leader. In this episode, he welcomes Upper Crust President and IDDBA Board Chair Carmela Serebryany for a thoughtful and timely look at the forces shaping b...

Fresh Leadership: Ken Wicker on Retail Grocery Trends (Senior Vice President of Fresh Foods, Festival Foods) For March, Whitney Atkins, VP of Marketing and Membership at IDDBA, speaks with Ken Wicker, Senior Vice President of Fresh Foods at Festival Foods, in an engaging conversation where he shares insights on fresh foods, leadership, and the evolving grocery landscape in 2025. With decades of re...

Navigating 2025: Tim Powell Breaks Down Challenges & Opportunities (Managing Principal, Foodservice IP) As 2025 unfolds, dive into this episode of the What's in Store Podcast ! Join Whitney Atkins, VP of Marketing and Membership at IDDBA, as she chats with Tim Powell, Managing Principal at Foodservice IP, to discuss key trends and challenges shaping retail groceries, convenience stores, and foodse...

The Product Information Revolution: Insights from Scott Brown (Director of Global Strategy, 1WorldSync) As 2025 begins, enjoy this bonus episode of the  What's in Store Podcast ! Join Whitney Atkins , VP of Marketing and Membership at IDDBA, in her conversation with Scott Brown , Director of Global Strategy at 1WorldSync, discussing the intersection of technology, data, and the grocery industry. I...