Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly. Whether you're building your first welcome sequence or refining a...

Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down: ✅ The 5 most important factors you should consider before committing to an email tool ✅ Myths to avoid so you don’t waste time and money ✅ How to know if you should go for free or paid tools ✅ Wha...

INSIDE THIS EPISODE: Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience. If you’re ready to turn low-engagement emails into high-pe...

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened. Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpe...

Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance,...

In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down w...

In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for  business growth, this episode is your goldmine. A QUICK TREAT BEFORE THE GOOD STUFF👇...

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers. She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service provider...

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people. She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engageme...

WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation. She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain...

INSIDE THIS EPISODE : Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing. She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll...

In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.  From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again. Whether you’re planning your fir...

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy. A...

Email marketing mistakes can cost you leads, engagement, and sales.  In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned. From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results. A QUICK TREAT BEFORE THE GOOD STUFF👇 Here's the link to register for Lead Magnet In A Wee...

Can a $7 offer generate $1000 using only email marketing?  Yes! In this episode, Nicole Eldridge shares how she used email marketing strategies to convert a small list of just 400 subscribers into a profitable campaign.  She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. If you’re looking to monetize a small email list effecti...

Your welcome email sequence sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one? In this episode, Prerna Malik shares her sales-focused welcome sequence strategy, breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want to increase sales through email marketing, this episode is packed with actionab...

Email marketing isn’t just for online businesses —it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue.  In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales.  If you're in the food industry and want to make email marketing wor...

Evergreen funnels can drive consistent sales on autopilot , but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel , improved her email sequences , and adjusted key elements to boost conversion rates . You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you. Gu...

Launching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media. Guest Resource; Make Social Media Optional Private Podcast - A 6-par...

In this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value. Guest Resources;  Interview Questions Generator: https://visibil...

Welcome to email marketing experiments where we share behind the scenes of failed and successful email marketing campaigns Simply put What has worked and didn't work In here, we have experts come give us all the email marketing tea you need From list growth, launch strategies, automations, mistakes and more... Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari)...