Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Most people think of a newsletter as just another piece of content to keep up with. Onikepo Omotade,business coach and host of the Grow with Kepo podcast thinks of hers as a product with one specific job: helping her audience turn their annual salary into their monthly salary. That single shift in mindset changed everything. In this episode, she breaks down how she went from years of false starts...

In 2025, Adam Schaeuble did something most email marketers would never dare to do. He deleted every funnel and lead magnet he had ever built and started promoting his weekly newsletter as the only opt-in. The result? Over 2,000 new subscribers, a 70% open rate, and a list full of people who actually want his emails. In this episode, the podcasting business coach and host of Podcasting Business Sch...

What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow? In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course creators pulls back the curtain on two of the most revealing email experiments of her career. One Black Friday campaign that came within $5,000 of six figu...

Summer is coming and your email list does not have to suffer for it. In this solo episode, Dr. Sapphire breaks down her practical email marketing summer plan for three types of business owners: the ones who want to disappear completely, the ones who want to stay somewhat visible, and the ones who just want to rest without abandoning their audience. Whether you are a mom juggling school holidays an...

If you have been sitting on the idea of starting your email list or you have a list gathering dust and no idea where to begin, this episode is your starting gun. In this solo episode, Dr. Sapphire breaks down her exact 7-day step-by-step plan to go from zero to a fully set-up, ready-to-grow email list. No fluff, no overwhelm, just one clear action per day so that by the end of the week, your email...

In this episode, Daniel Daines-Hutt, head of content at Zero to Mastery and founder of AMycontent.com shares the lead magnet strategy that accidentally changed his business forever. From missing 30,000 opt-ins on a viral blog post to building a system that converts 83 out of every 100 readers into email subscribers, Daniel breaks down the Hyper-Specific Offer (HSO) and gives you the exact AI promp...

In this episode, Victoria Onyeje shares the exact inbound strategy she uses to consistently attract clients without relying on constant pitching or endless discovery calls. From landing her first client through a mix of Upwork and LinkedIn to building a steady pipeline of inbound leads, she breaks down her Triple C method,Content, Connections, and Conversations including how freelancers can use it...

In this episode, Kay Peacey breaks down what most business owners get wrong about email marketing—and what actually works today. From a real-life email mistake that was sent to 8,000 people (instead of 20 😭) to building a simple “content vault” system that removes the stress of consistency, this conversation is packed with honest insights and practical strategies. If email marketing has ever felt...

What really worked in Q1 email marketing and what didn’t? In this episode, we take you behind the scenes of our email strategy, breaking down real data, performance insights, and the exact lessons shaping our next moves. Inside The Episode 1. Q1 email performance breakdown: subscribers, opens, clicks & campaigns 2. The ANCO framework: attract, nurture, convert, optimize explained 3. How Intern...

Starting a podcast sounds exciting… until you’re in it. In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience. From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and l...

If your emails keep landing in spam, the problem might not be your content — it might be your deliverability. In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns. From segmentation mistakes to overlooked technical issues, Chijioke shares...

Tired of welcome sequences that just “introduce” you but don’t actually sell? Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client. In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, s...

An email list was ghosted. Engagement was low. Expectations were even lower. Yet one campaign generated $8,000 in revenue. In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers. If you’ve ever worried your email list is too disengaged to...

Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn , a sustainable marketing strategist and the force behind the Visibility Ecosystem . Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches. From the proactive...

This episode is the final call to join the Email Marketing Mentorship Class of 2026. The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing. It's 80% practice and 20% theory. You get to do and get your hands dirty. We give you feedback and push you until something happens in your email marketing journey. For too long you've been circling ro...

In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building. If you’ve ever struggled with email marketing or felt disconnected from your...

In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert. If you’re an email marketer looking to stay relevant,...

In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026. From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, thi...

In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently. She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity throug...

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists....

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscap...

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌 Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty. You’ll learn how to ceate smart, human-centered sequences that strengthen...

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine. 👤GUEST RESOURCES Guest: Nichola...

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly. RESOURCE: Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=...

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡 In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list. She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engage...