Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌 Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice. She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts...

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔 In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works. From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insight...

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀 Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online. Whether you’re just starting with email automation or looking to simplify your workflow, this...

📩 INSIDE THIS EPISODE You know that saying, “once beaten, twice shy”? 💡 In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize). Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authenticall...

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists. Ready to finally grow your audie...

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀 In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy. If you’ve ever wondered how to avoid email marketing mistakes, keep your of...

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates. From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help...

https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table. Instead of keeping them hidden, they’re sharing these confessions (and the lessons they...

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love. My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t,...

✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions. This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segment...

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions. She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subje...

In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers. Whether you’re a coach, consultant, or se...

This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly. Whether you're building your first welcome sequence or refining a...

Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down: ✅ The 5 most important factors you should consider before committing to an email tool ✅ Myths to avoid so you don’t waste time and money ✅ How to know if you should go for free or paid tools ✅ Wha...

INSIDE THIS EPISODE: Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience. If you’re ready to turn low-engagement emails into high-pe...

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened. Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpe...

Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance,...

In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down w...

In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for  business growth, this episode is your goldmine. A QUICK TREAT BEFORE THE GOOD STUFF👇...

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers. She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service provider...

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people. She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engageme...

WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation. She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain...

INSIDE THIS EPISODE : Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing. She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll...

In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.  From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again. Whether you’re planning your fir...

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy. A...