Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

An email list was ghosted. Engagement was low. Expectations were even lower. Yet one campaign generated $8,000 in revenue. In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers. If you’ve ever worried your email list is too disengaged to...

Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn , a sustainable marketing strategist and the force behind the Visibility Ecosystem . Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches. From the proactive...

This episode is the final call to join the Email Marketing Mentorship Class of 2026. The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing. It's 80% practice and 20% theory. You get to do and get your hands dirty. We give you feedback and push you until something happens in your email marketing journey. For too long you've been circling ro...

In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building. If you’ve ever struggled with email marketing or felt disconnected from your...

In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert. If you’re an email marketer looking to stay relevant,...

In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026. From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, thi...

In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently. She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity throug...

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists....

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscap...

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌 Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty. You’ll learn how to ceate smart, human-centered sequences that strengthen...

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine. 👤GUEST RESOURCES Guest: Nichola...

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly. RESOURCE: Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=...

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡 In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list. She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engage...

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌 Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice. She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts...

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔 In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works. From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insight...

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀 Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online. Whether you’re just starting with email automation or looking to simplify your workflow, this...

📩 INSIDE THIS EPISODE You know that saying, “once beaten, twice shy”? 💡 In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize). Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authenticall...

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists. Ready to finally grow your audie...

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀 In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy. If you’ve ever wondered how to avoid email marketing mistakes, keep your of...

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates. From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help...

https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table. Instead of keeping them hidden, they’re sharing these confessions (and the lessons they...

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love. My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t,...

✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions. This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segment...

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions. She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subje...

In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers. Whether you’re a coach, consultant, or se...