Don't Work Harder

Have you ever had an idea for an app or a piece of software that your customers would love? 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy But you're not a developer. You can't code. And you don't have loads of money to spend on marketing. So the idea just sits...

You want more sales calls in your calendar, but selling in the DMs feels awkward. So you spend hours messaging people without booking any appointments. You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out. We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd. Charlotte gets ALL...

You've just finished sending your batch of follow-up emails to all your potential clients that have ghosted you. The constant chase for new leads is super draining and annoying. Endless outreach, follow ups, launches, content, it's exhausting! But what if you never had to do another one of those ever again? What if you had a Facebook Ads funnel for your business that got you sales calls booked in...

Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway. 11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯 But she didn't build it by going viral, or spending a ton of money on ads... She did it by building a personal brand designed...

Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how. Today’s guest knows the secret. Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand. Oh… and she’s a self-describ...

Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother. But her approach to sales is NOT about being pushy, manipulative or having the perfect script. It’s about understanding people. And if you think you’re “just not a salesperson”, Alison wants to change your mind. In this conversation, Ali...

Think you need to be outgoing, or "well-connected" to build a big network? In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities. Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for. Simon revea...

That feeling at the end of the day when you're drained from client delivery. You'd love to stop and have something more scalable paying your bills consistently but you're trapped by great paying clients. It sounds weird to say that, but it's true - you can't launch the scalable thing whilst your time is taken up by clients that give you a steady income. You have no time or energy or headspace. but...

Want to make more money, work fewer hours, AND have happier clients? 👀 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy In this powerful Don't Work Harder highlight clip, business coach Robin Waite reveals why raising your prices is likely the BEST move you'll e...

Multi-award winning entrepreneur Andrew Hulbert reveals how NETWORKING built his business from a one-man operation into a hugely successful company in this powerful Don't Work Harder highlight clip. 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Most founders t...

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff. And he’s had some HUGE name clients. Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast. He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record. In this conversation, Callum reveals: - The st...

Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses. She co-founded Rethink Press 15 years ago, became the publishing mentor for Daniel Priestley's Key Person of Influence program. And this year, she received an MBE for services to publishing and diversity. In th...

Rachel Harris built an accountancy firm to 22 staff and a valuation of £2.5 MILLION, and is now building a personal brand predicted to bring in £1 million in revenue this year. All in just over 5 years. She started with no clients, no office, and no team. Just her, her husband, a dining room table, and a system she was building from day one. The accounting firm now takes ONLY 2 HOURS of her time a...

Lindsay McGlone is an Instagram strategist, speaker, and marketing genius - and in 3 years they have built something that most people take a decade to figure out. Lindsay started out charging £25 for a full course. And now, nearly £45,000 generated from one signature course, a sold-out event, and a mastermind that became their biggest revenue driver - all while serving their clients as the priorit...

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history. In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester. Now, they’re back for part 2, and they explain the business principle that made it happen. The Big Domino Theory. It is the framework...

After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving… Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back. They came on Don’t Work Harder to reveal some enormously exciting news… That they have...

Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025. He cleared £24,000 of debt in 18 months, taught himself everything about money, and turned that obsession into Up The Gains - a business spanning YouTube, Instagram, Facebook, TikTok, a podcast, and a 35,000-strong email list. All built over 5 yea...

Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer. Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the brea...

This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year. And… he did it entirely through inbound. No paid ads, no cold outreach, just genius content on LinkedIn and a reputation built on results. Then he hired his first employee. Then a second. Then a head of strategy. And sudd...

Andrew Hulbert started his business in his bedroom with no clients, no processes, and no team. Within 18 months he hit £1.5M turnover. Within 10 years he had 500 staff, £50M turnover, and at age 37 he exited his business for £100M. Andrew grew up on a council estate in Oxford watching his parents work multiple jobs to keep the lights on. He started Pareto at 27, won Bulgari Hotel as his first clie...

Ama Hill bootstrapped a wellness brand from £100 to £13 million in revenue in just over 4 years. Then she lost it all. She was 23, had just been fired from her recruitment job, and her hair was falling out from stress. She made a product for herself in her bedroom, posted it on Instagram to less than 1,000 followers, and hit £1,000 in sales in 10 days. By the end of year one, she'd done £1 million...

This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful. Dwain Reid has impacted over 10,000 people through his work at Kingston University (ranked #1 or #2 in the UK for graduate startups for 13 consecutive years), his one-to-one coaching, and the Forbes Family Group, where he runs a £50,000 pitch competition for under...

When the media called Karishma Vijay the most impressive Apprentice candidate in 20 years, they weren't exaggerating. She won Lord Sugar's £250K investment, grew to over 1 million followers on social media, with many viewers saying she was the winner from episode one! But what you saw on TV was only half the story. Behind the scenes, Karishma is a biomedical scientist - and at one stage, she lost...

Saf Mohammed helped grow Ali Abdaal's YouTube channel from 3 million to 6 million subscribers in 2 years. He landed the job with at age 24 with ZERO portfolio. Saf now runs Talking Heads, a YouTube agency for top entrepreneurs. He's worked with Ali Abdaal, Ryan Diess (runs 17 companies generating $200M/year), and Daniel Priestley (bestselling author and entrepreneur with over 150,000 subscribers)....

Pavan Ahluwalia-Dhanjal started as a henna artist and became so exceptional she broke the Guinness World Record twice. She went on to scale her craft into a permanent concession in Selfridges that lasted 11 years, eventually expanding across London, Birmingham, and Milan. Then everything changed. COVID forced her to pivot into products. Just as she found her footing again, a horse riding accident...