Don't Work Harder

Lindsay McGlone is an Instagram strategist, speaker, and marketing genius - and in 3 years they have built something that most people take a decade to figure out. Lindsay started out charging £25 for a full course. And now, nearly £45,000 generated from one signature course, a sold-out event, and a mastermind that became their biggest revenue driver - all while serving their clients as the priorit...

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history. In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester. Now, they’re back for part 2, and they explain the business principle that made it happen. The Big Domino Theory. It is the framework...

After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving… Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back. They came on Don’t Work Harder to reveal some enormously exciting news… That they have...

Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025. He cleared £24,000 of debt in 18 months, taught himself everything about money, and turned that obsession into Up The Gains - a business spanning YouTube, Instagram, Facebook, TikTok, a podcast, and a 35,000-strong email list. All built over 5 yea...

Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer. Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the brea...

This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year. And… he did it entirely through inbound. No paid ads, no cold outreach, just genius content on LinkedIn and a reputation built on results. Then he hired his first employee. Then a second. Then a head of strategy. And sudd...

Andrew Hulbert started his business in his bedroom with no clients, no processes, and no team. Within 18 months he hit £1.5M turnover. Within 10 years he had 500 staff, £50M turnover, and at age 37 he exited his business for £100M. Andrew grew up on a council estate in Oxford watching his parents work multiple jobs to keep the lights on. He started Pareto at 27, won Bulgari Hotel as his first clie...

Ama Hill bootstrapped a wellness brand from £100 to £13 million in revenue in just over 4 years. Then she lost it all. She was 23, had just been fired from her recruitment job, and her hair was falling out from stress. She made a product for herself in her bedroom, posted it on Instagram to less than 1,000 followers, and hit £1,000 in sales in 10 days. By the end of year one, she'd done £1 million...

This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful. Dwain Reid has impacted over 10,000 people through his work at Kingston University (ranked #1 or #2 in the UK for graduate startups for 13 consecutive years), his one-to-one coaching, and the Forbes Family Group, where he runs a £50,000 pitch competition for under...

When the media called Karishma Vijay the most impressive Apprentice candidate in 20 years, they weren't exaggerating. She won Lord Sugar's £250K investment, grew to over 1 million followers on social media, with many viewers saying she was the winner from episode one! But what you saw on TV was only half the story. Behind the scenes, Karishma is a biomedical scientist - and at one stage, she lost...

Saf Mohammed helped grow Ali Abdaal's YouTube channel from 3 million to 6 million subscribers in 2 years. He landed the job with at age 24 with ZERO portfolio. Saf now runs Talking Heads, a YouTube agency for top entrepreneurs. He's worked with Ali Abdaal, Ryan Diess (runs 17 companies generating $200M/year), and Daniel Priestley (bestselling author and entrepreneur with over 150,000 subscribers)....

Pavan Ahluwalia-Dhanjal started as a henna artist and became so exceptional she broke the Guinness World Record twice. She went on to scale her craft into a permanent concession in Selfridges that lasted 11 years, eventually expanding across London, Birmingham, and Milan. Then everything changed. COVID forced her to pivot into products. Just as she found her footing again, a horse riding accident...

Matt Hall spent 15 years making every business mistake possible. His membership sat at the same level for 5 years and wouldn't budge. Then he finally did the ONE thing he had been resisting for years. Within 18 months, everything changed. 350 members. £100K launches. On track for 2026 to be his first 7-figure year 🚀 Matt is a launch strategist and visibility expert with over 15 years in business....

Lara Acosta started posting on LinkedIn in March 2023 on a random Wednesday afternoon, because she couldn't get a job. Then, her first post went viral. Now, she has over 300,000 followers, goes viral consistently, and has built multiple million-dollar businesses off the back of LinkedIn content 🤯 Lara is a founder, co-founder, and investor with over 500,000 followers across platforms. She runs Li...

Niall Ratcliffe and his brother Morgan grew up in Burnley council estates. They were living on £30 a month. Their goal was to make £100,000 a year and pay themselves £50,000 each. They hit that goal in 11 days. Four years later, they're running a 7-figure agency 🚀 Niall is co-founder of Noticed, a B2B storytelling and marketing agency based in Manchester. He's grown his LinkedIn to 60,000 followe...

Picture this: a student sitting on her sofa, overwhelmed and lonely, opens Instagram to document her journey into marketing. A week later, she's hit her first 1,000 followers. 6 months later? 30,000 followers. 4 years later? 600,000. WOW. Sophie Miller built a 600,000-strong community as a student during the pandemic, growing it to become one of the UK's most engaged marketing communities - all st...

Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle. In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned...

Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue. Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid. Now he's financially free, run...

Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted? Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀 Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀 Simon is a global keynote speaker, energy l...

This entrepreneur scaled to £2M in revenue - while putting service first. And he came into the studio to reveal exactly how he did it 👀 Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach. He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s take...

What happens when you love what you do but can't sustain how hard you're working? 🙏 Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak! Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredib...

Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯 Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands. His 2022 Christmas advert got over 40 million views and beat John Lewis... And what if we told you that he made it with just £4,000... compared t...

Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀 Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), a...

Think you need formal training to secure investment and build a successful company? This episode will COMPLETELY flip your belief system 👀 Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀 She's also sold her business, bought it back,...

What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀 Martin and Lyndsay built a content agency that generates seven figures with just 12 people. Their clients routinely scale from £2,000 to £50,000+ per month. And... their approach is pretty unique! Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worke...