Building your Brand

In this episode, I'm chatting to Martina Flor, a lettering artist, educator, author and public speaker whose work I've admired for a very long time. Martina started out as a generalist graphic designer, then became a lettering expert, and that shift changed her career completely. We talk about why getting really good at one thing builds confidence, and why craft alone isn't enough. We also dig int...

Next week I am speaking at Adobe MAX in Miami . In this solo episode, I'm taking you behind the scenes of how I prepare for speaking events like this one. I'm sharing how I plan my talks, practise without over-rehearsing, manage the logistics, and work with the nerves that inevitably show up when I step outside my comfort zone. If you have a presentation, workshop or big opportunity on the horizon...

I'm welcoming friend of the podcast Alice Benham back for the fourth time, because we always have such brilliant chats. Alice is a business strategist, speaker, author and the founder of ON IT. While we do completely different things, our businesses overlap more than you might expect, from how we've diversified to the values behind our decisions. In this episode, we get into what diversification r...

In this episode, I'm sharing six honest reasons I might say no to a podcast guest pitch. I currently receive more pitches than ever, and while I still want to discover brilliant guests I may not already know, I need a clearer process for deciding which conversations are the right fit. Think of this as a practical, behind-the-scenes guide to pitching thoughtfully, making a host's job easier, and gi...

In this episode, I'm joined by money coach and return guest Talia Loderick to talk about the emotional side of money, as well as the practical habits that can help us feel more in control. We explore the stories we tell ourselves about being "bad with money," how our upbringing shapes our financial behaviour, and why creating a system that works for your brain matters more than following someone e...

In this episode, I'm sharing the content-repurposing habits that have helped me show up more consistently without feeling like I'm constantly creating from scratch. I definitely don't have a perfect system, but I've found a few simple ways to reuse evergreen posts, turn long-form content into smaller pieces, and make the most of the work I've already done. If creating content feels overwhelming, I...

In this episode, I chat with Morin Glimmer, a feminist brand strategist who works at the intersection of business, brand and body. Drawing on 15 years of shaping brands and 30 years of living with premenstrual dysphoric disorder (PMDD), Morin shares her journey of building identity-led brand foundations and cycle-aware businesses.  We dig into what working cyclically actually looks like in practic...

In today's solo episode, I'm reflecting on the role joy plays in building a business that actually feels sustainable. I share why it is so important to notice the work, marketing and opportunities that genuinely light you up, rather than forcing yourself into someone else's version of success. This is your reminder that you can build a business around your strengths, your energy and the things you...

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Mr Bingo . Illustrator-turned-Artist and self-described "silly man" Mr Bingo and I talk about building a creative career on your own terms. We chat about the life-changing Kickstarter and his offensive postcards, opening a one-day-a-week shop in London. We chat about making work people genuinely connec...

In this solo episode, I'm taking you behind the scenes of my second live podcast recording event. I'm sharing what it was really like to sell tickets, coordinate all the moving parts, host two very different guests, and navigate the inevitable last-minute chaos. It was a brilliant night and I'm so proud of how it came together, but there were plenty of lessons along the way too. The event was spon...

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Ola Pelovangu . Ola is a return guest and was first on the podcast all the way at the beginning for episode 7! She is a full time content creator and (soon to be) mum of 6 and wife. Ola has a background in brand partnerships and media; previously global brand partnerships manager at TikTok and prior to...

In this episode, I chat about how my definition of success has changed over time. I used to think that chasing other people's goals would be my idea of success but then I realised I needed to find out what truly matters to me. I share the lessons I've learned about contentment, ambition, and building a life and business that feel right for me. I hope this encourages you to define success on your o...

Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand .    Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in A...

In this episode, I share the story of my early career; navigating internships, first jobs, and the uncertainty that comes with starting out in the creative industry. I hope my journey encourages you to embrace the unknown and trust that every step, even the messy ones, can lead to something meaningful. Episode Highlights 00:00:10 – Leaving university and facing the job market 00:03:10 – My first i...

Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine! Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching her podcast  Mum Means Business , and expanding into online courses and personal branding photography ....

I've been having a think about the sort of content I want to create at the moment and 'positive' and 'up lifting' was what was requested when I asked my followers on instagram. The news from the design industry and the world in general has been very negative recently. While I was researching what I could talk about I came across this really interesting effect called 'The Curb Cut Effect'. It's all...

Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand , I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into generic lists and instead embrace the power of branding their signature offers. Aiza breaks down her...

I've got a lot coming up in the final few months of the year, so in this episode I'm sharing what I'm looking forward to, what's making me nervous and what I still have capacity to add in. I love the variety of the work I do so am excited that I have some great clients, my own event, speaking at other peoples events and few other things in between to keep things interesting.  If you would like to...

Today on the podcast, I'm chatting with Suz Chadwick, an expert who is brilliant at helping business owners navigate their personal branding. One of the things I love about these conversations is when unexpected themes and patterns appear. In this chat, we focus heavily on the importance of aligning your goals and your "why" when you are intentionally building a personal brand. We debate if everyo...

After a summer break I'm back with my solo episodes. In today's episode I reflect on my month-long challenge of sharing my work online every day. I chat about the vulnerability, confidence struggles, and the surprising lessons I learned along the way. If you've ever hesitated to put yourself out there or worried about what others might think, I hope my story encourages you to take that leap and em...

This week I'm joined by my good friend and long-time collaborator Matt Joyce, an illustrator and mural artist based in Cardiff whose work brings brands to life in bold, playful ways. We dig into how illustration can elevate branding and marketing for independent businesses, why having a distinct style attracts the right clients, and how illustration can communicate values, culture and personality...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode, I chat with the incredibly talented illustrator Kyle T Webster about the power of being a generali...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode, I interview Meg Lewis, a designer, and educator who runs the studio  The Meg Lewis Fun House , tea...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. How do you feel about money? If you're anything like me you might have a chequered history with your business finan...