Building your Brand

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning...

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur...

I'm taking a little break from the podcast this summer, but that doesn't mean your feed will be empty! In this solo episode, I share why I'm stepping back from new episodes for a few months, how I've handpicked some of my favorite early interviews to re-release, and what my summer looks like as a self-employed parent. I hope this inspires you to find your own balance and enjoy a slower pace over t...

One of my favourite people to chat with about life and creativity is Meg Lewis. We often go deep into how we perceive the world, and in this episode, we talk about success, failure, and how to return to the fun and joy we experienced as children.     Meg helps adults to undo, unlearn, and un-grow up so they can reconnect with their authentic selves before societal norms made things a bit too predi...

In this debrief episode I take you behind the scenes of my experience at Atomicon 2026, one of the UK's leading marketing conferences for small businesses. This year was my first time speaking, and I recorded this episode the day after getting back to make sure everything was still fresh in my mind! Three years ago I went to Atomicon for the first time I remember thinking how much I would love to...

In this episode I chat to returning guest and founder of Her Legals Ingrid Fernandez.  We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts f rom ensuring brand transparency to preventing clients from "training" AI...

In this solo episode, I dive into the power of consistency in building a brand, why it matters, and how intentional disruptions can keep your audience engaged. I'm chatting through some practical strategies, personal experiences, and actionable tips for maintaining consistency without burning out. Key Takeaways Consistency Builds Trust. Regular, predictable content helps your audience recognize an...

I am a big believer in the power of "side quests" . Over the years, my own side projects have transformed into vital parts of my business and completely changed my career trajectory . In this episode, I am joined by Mélanie Johnsson , a creative director, illustrator, and designer who is equally obsessed with the magic of the side quest . We dive into how these personal projects have brought her n...

In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust. Key Takeaways Trust...

You know how much I love podcasting and I'm always keen to chat about how transformative it can be for your brand. So in this episode, founder of The Podcast Space Ana Xavier tells me about how to create strategic content that drives real growth in a sustainable way. She shares her expertise on shifting from "vanity metrics" to meaningful engagement, working with sponsors, and why the joy of the p...

In this solo episode of the Building a Brand Podcast , I share 10 honest lessons I'd pass on if I were mentoring a younger designer or small business owner. I cover embracing experimentation and learning from mistakes as well as redefining success and cheering others on. This episode is packed with encouraging mindset shifts for anyone building a creative business. Whether you're in a season of gr...

In this episode, I have such an interesting chat with graphic designer Bhavini Lakhani , a specialist in brand identity and marketing collateral . Get your notebook out because her tips are SO helpful.   Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses . Together, we demystify e...

In this solo episode, I'm unpacking comparison culture in the creative industries and the impact it can have on our confidence, creativity, and how we show up online. After seeing some negativity and public mocking circulating online recently, it got me thinking about how easy it is for comparison to spiral into jealousy, criticism, or self-doubt; especially in creative work that feels deeply pers...

In this episode, I chat to my 'graphic design daughter' Robin Son , a branding designer and podcast host who has built a thriving creative business in just three years without any formal training. Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times . We discuss t...

In this solo episode, I'm giving you a behind-the-scenes look at where my clients actually come from, what's converting into paid work, and what I've learned from finally tracking my enquiries properly. I share the surprising patterns I noticed around repeat clients and referrals and the role my podcast and Instagram relationships are playing in my business growth. I also chat about transparent pr...

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In this solo episode, I'm chatting about something that has become increasingly important in both my business and personal life: the power of saying no. As a recovering people pleaser, learning to set boundaries, turning down opportunities, and stop over-explaining myself hasn't come naturally; but it  has been incredibly empowering. I share some of the mindset shifts that have helped me become mo...

Today's episode is sponsored by Adobe Acrobat. I've been using PDF Spaces to turn my podcast transcripts, show notes and guest info into ready-to-share content for Instagram and LinkedIn; quickly and securely. It also makes collaboration easy and helps me spot trends across episodes. Try it at  lizmosley.net/acrobat In this episode, I'm joined by business coach and launch expert  Teresa Heath-Ware...

In today's solo episode, I'm sharing something that has become a real mission for me: being a visible, relatable middle-aged woman in the design industry. I talk candidly about feeling excluded early in my career, the sexism and self-doubt I experienced, and how starting my own business completely changed my ambition and belief in what was possible. Key Takeaways You don't have to fit the industry...

This week I'm joined by my friend CJ Cawley ; branding designer, content creator, and one of the most genuinely honest voices in the design space. In just three years, CJ went from quitting his job with minus money in the bank to running his own studio, hitting 100K on YouTube, and building an audience of hundreds of thousands not by gaming the algorithm, but by refusing to be anything other than...

In this episode, I'm sharing a behind-the-scenes debrief from my time at OFFF Festival in Barcelona; one of the world's most inspiring creative conferences. I chat about the standout talks and industry trends (including honest conversations around AI) and the power of community and creative energy. This episode is a reflection on what really matters as a creative business owner. Key Takeaways Crea...

In this episode, I chat with Michael Bruny-Groth , the founder of The Logo Package . (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability. Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scal...

A behind-the-scenes look at the real, unfiltered juggle of running a business while raising a family. In this episode, I'm sharing the contrast between big career moments and the everyday realities of motherhood, plus the systems, support, and mindset shifts that make it all possible. Key Takeaways The "highlight vs reality" contrast is normal You can go from career highs to cleaning up sick (or d...

Today on the podcast I chat with Lauren Harvey, who is the owner and founder of Full Stop Accounting with her husband, Alex . I think so often we view running a business as a very linear journey, but often it doesn't really look like that. Over the last 15 years of owning their business, Lauren and Alex started off with just Lauren, grew to a team of 10, and then intentionally scaled back down aga...

In this solo episode, I'm sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project.  If you've ever had a client situation go wrong, this episode will remind you: you're not...