Beyond Social

Sales reps hate updating the CRM. Vista Social's founders explain how an AI agent with your SOP handles it for them. Vista Social has roughly doubled in size over the past year without doubling headcount. Co-founders Vitaly Veksler and Reggie Azevedo walk through the exact setup: lead prep, post-call CRM updates, follow-up tasks, support replies, and DM lead qualification. If you don't h...

A post with 60 likes can beat one with 500. Zapier's Ryan Quindlen explains why he stopped reporting impressions and started tracking who engages. Ryan runs social at Zapier with a team of two, and his top goal for H2 is a sales pipeline number. He joins Barry Weston and Chris Cunningham to talk about measuring LinkedIn by audience instead of vanity metrics, which formats work after the sprin...

Everyone treats their LinkedIn company page like a box to tick — post, get 200 impressions, wonder why it's dead. Michelle J. Raymond says that's exactly backward. Michelle is the world's leading authority on LinkedIn company pages. She helps B2B organizations wrangle the one asset every business has, and almost nobody uses well — starting with the page, then scaling with employees...

LinkedIn is the best place for business leaders to get ahead on social media, but so many are either afraid to start or lack the time to figure out the best strategy. How can that be fixed? Ghostwriters. However, most ghostwriting clients will never admit they use one. So how do you prove the work? Maria Marchewka writes LinkedIn for busy executives and founders — the people who've climbed th...

Everyone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk. Daniel built Marketing Millennials into a 1.4M-follower LinkedIn page, which isn't supposed to be possible for a company page. In this episode, he breaks down exactly how he did it: the tweet-screenshot play he started...

Mark Sirkin , Chief Growth Officer at Walk West, breaks down how marketers should actually use AI agents in 2026: not as a fancy autocomplete, but as a team that forces clearer thinking, sharper brand POV, and real workflow leverage. In this episode of Beyond Social, we get practical on: → Why "rewrite this" prompts keep you stuck with mediocre output → The interview method that pulls be...

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience i...

Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results...

ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world. In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at ClickUp, to break down the SaaS growth strategy behind ClickUp’s rise — from living in a startup house to becoming a category leader in the project management space. They unpack what it really takes to scale a B2B SaaS company...

Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it. In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your content a second life without impacting your existing audience. They explain how trial reels use a separate algorithm, why this allows faster A/B testing of hooks and CTAs,...

Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is watching. From enforcing presence in meetings to rejecting multitasking culture, they explain why discipline still matters even in flexible work environments. The conversation expands beyond work into parenting in the digital age....

Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making websites at 12, to rental car counter work, to landing a customer support job and suddenly being asked to lead product strategy without any formal product backgrou...

Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down: Why colleges are failing to provide real value in today’s information-rich world The harsh truths facing marketers, entrepreneurs, and tech teams How multitasking and constant phone use are draining our creativity and focus Lessons in leadership, team-building, and...

In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill that takes just 10 minutes of proper setup versus 50 minutes of back-and-forth fixes. The conversation also delves into global marketing challenges across...

Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s fast-paced world — from social media distractions and burnout to leadership blind spots and poor execution. This is not about luck; it’s about understanding the systems that separate success from failure. Try Vista Social for F...

Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers. What You'll Learn:   • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns  • The "$5,000 a mont...

In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving cars becoming safer than human drivers, we explore the uncomfortable reality of AI's rapid advancement. Key Discussion Points: • How AI tools are transforming coding and customer support workflows • The dilemma betw...

In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance? Should every team member spend company time on their personal brand, and how can organizations balance the benefits with the risks? We discuss th...

Manual workflows are dead. From DM automation to AI-powered onboarding, the most successful brands aren’t working harder — they’re working smarter. In this episode, we break down real-world examples of automation that are transforming agencies, from pizza chains to social media teams, and show you how AI agents are making “just talk to your tools” a reality. If you’re not automating now, you’re al...

Discover how DM & comment automations can boost your reach, grow your followers, and save hours of manual work. We break down the simple keyword triggers and response flows that top brands use to turn casual viewers into loyal fans — all while freeing up their teams for bigger wins. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Why brands keep winning in 2025 might surprise you. In this episode, we explore why bold brands keep winning in 2025 by leaning into risk, controversy, and unfiltered messaging. Forget playing it safe. Today, brands that win go viral not by avoiding offense, but by standing for something real. From meme marketing to cancel culture backlash, this is why bold brands keep winning in 2025 across Insta...

Memes might look funny, but they’ve become one of the most powerful marketing tools in today’s digital world. In this episode, we break down how creators and brands are using memes to drive serious business results, including how one strategy helped generate over $250,000. Inside this conversation, you'll learn: - Why memes outperform traditional ads in attention and conversion - The psycholo...

In this episode of Beyond Social , hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of businesses in activism, the risks of polarization, and how social media algorithms amplify extreme viewpoints. Is it better for brands to stay silent, or is inaction als...

In this episode of Beyond Social , hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last? We explore: The impact of decentralization and the Fediverse Whether brands should...

Struggling to prove the ROI of your social media efforts? Wondering how to balance paid and organic content or stay ahead of ever-changing algorithms? In this episode of Beyond Social , Reggie Azevedo and Vitaly Veksler tackle the most pressing questions from marketers, brands, and agencies. From influencer collaborations to AI-powered content creation, they break down the strategies and tools you...