Beyond Social

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience i...

Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results...

ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world. In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at ClickUp, to break down the SaaS growth strategy behind ClickUp’s rise — from living in a startup house to becoming a category leader in the project management space. They unpack what it really takes to scale a B2B SaaS company...

Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it. In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your content a second life without impacting your existing audience. They explain how trial reels use a separate algorithm, why this allows faster A/B testing of hooks and CTAs,...

Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is watching. From enforcing presence in meetings to rejecting multitasking culture, they explain why discipline still matters even in flexible work environments. The conversation expands beyond work into parenting in the digital age....

Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making websites at 12, to rental car counter work, to landing a customer support job and suddenly being asked to lead product strategy without any formal product backgrou...

Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down: Why colleges are failing to provide real value in today’s information-rich world The harsh truths facing marketers, entrepreneurs, and tech teams How multitasking and constant phone use are draining our creativity and focus Lessons in leadership, team-building, and...

In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill that takes just 10 minutes of proper setup versus 50 minutes of back-and-forth fixes. The conversation also delves into global marketing challenges across...

Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s fast-paced world — from social media distractions and burnout to leadership blind spots and poor execution. This is not about luck; it’s about understanding the systems that separate success from failure. Try Vista Social for F...

Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers. What You'll Learn:   • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns  • The "$5,000 a mont...

In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving cars becoming safer than human drivers, we explore the uncomfortable reality of AI's rapid advancement. Key Discussion Points: • How AI tools are transforming coding and customer support workflows • The dilemma betw...

In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance? Should every team member spend company time on their personal brand, and how can organizations balance the benefits with the risks? We discuss th...

Manual workflows are dead. From DM automation to AI-powered onboarding, the most successful brands aren’t working harder — they’re working smarter. In this episode, we break down real-world examples of automation that are transforming agencies, from pizza chains to social media teams, and show you how AI agents are making “just talk to your tools” a reality. If you’re not automating now, you’re al...

Discover how DM & comment automations can boost your reach, grow your followers, and save hours of manual work. We break down the simple keyword triggers and response flows that top brands use to turn casual viewers into loyal fans — all while freeing up their teams for bigger wins. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Why brands keep winning in 2025 might surprise you. In this episode, we explore why bold brands keep winning in 2025 by leaning into risk, controversy, and unfiltered messaging. Forget playing it safe. Today, brands that win go viral not by avoiding offense, but by standing for something real. From meme marketing to cancel culture backlash, this is why bold brands keep winning in 2025 across Insta...

Memes might look funny, but they’ve become one of the most powerful marketing tools in today’s digital world. In this episode, we break down how creators and brands are using memes to drive serious business results, including how one strategy helped generate over $250,000. Inside this conversation, you'll learn: - Why memes outperform traditional ads in attention and conversion - The psycholo...

In this episode of Beyond Social , hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of businesses in activism, the risks of polarization, and how social media algorithms amplify extreme viewpoints. Is it better for brands to stay silent, or is inaction als...

In this episode of Beyond Social , hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last? We explore: The impact of decentralization and the Fediverse Whether brands should...

Struggling to prove the ROI of your social media efforts? Wondering how to balance paid and organic content or stay ahead of ever-changing algorithms? In this episode of Beyond Social , Reggie Azevedo and Vitaly Veksler tackle the most pressing questions from marketers, brands, and agencies. From influencer collaborations to AI-powered content creation, they break down the strategies and tools you...

If you’ve scrolled through TikTok in the past few years, chances are you’ve seen Daniel Iles. What started as a career in accounting turned into viral success as a finance influencer, leading to the creation of one of the fastest-growing social media agencies today. In this episode of Beyond Social , hosts Reggie Azevedo and Vitaliy Veksler sit down with Daniel to discuss his journey, how he crack...

What if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint? In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietras, an organic social media marketing expert who skyrocketed his LinkedIn following from 0 to 7,700 in just six months — without any intention of going viral. Jac...

Ever tried uploading a video to a platform only to hit an error wall? Frustrating, right? In this behind-the-scenes (and then some) episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler peel back the layers of what it takes to make social media management tools like Vista Social work their magic — without asking users to jump through hoops. From decoding file formats to turning complex...

Think your brand is on top of the conversation just because you’re responding to comments? Think bigger. In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing.  What’s the difference between listening and monitoring?  Why does every brand dream of knowing what their competitors are plan...

Are we marketing in a post-attention world? In this episode of Beyond Social, the Vista Social team dives headfirst into the seismic shift in how we consume, and create, content. From the shortening attention spans to the rise of short-form video and viral memes, this conversation unpacks why the traditional marketing playbook no longer cuts it. What does it take to cut through the noise when peop...

How do you know if your social strategy is working? No, seriously; how do you really know? In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, dive into the power of industry benchmarking. Forget vague goals and gut feelings, it’s time to measure your brand against the best (and the rest). From follower counts to engagement rates, they unpack how brands can finally answer th...