B2B eCommerce Show

Søren Handlos is co-founder of Shopspray , a software company that lets B2B sellers run punchout directly from their own commerce platform. He started in advertising, moved through internet media and telecom, built a commerce department at a telco, and spent years as a commerce consultant before a large Swedish B2B customer’s request for punchout led to Shopspray. Jason Hein sat down with Søren to...

Stacy Hanks is Vice President of Global Digital Commerce at SureWerx , where she has led go-to-market strategy for pure play and omnichannel, the PIM, and the B2B distributor portal since 2021. Before that she led digital commerce at Master Lock, spent six years at Amazon, and started in outside sales and sales management in consumer packaged goods. Jason Hein sat down with Stacy to ask what “a B2...

Anna Harkins is the General Manager of CDS Visual, a visual-first engineering and commercial experience platform that helps manufacturing OEMs grow aftermarket revenue and speed up quote-to-order cycles. She began her career in the chemical, automotive, and food service equipment industries, so she knows what it feels like when a line goes down and nobody can name the part. Jason Hein sat down wit...

Ethan Giffin has spent nearly two decades helping mid-market manufacturers and distributors modernize how their customers buy. He founded Groove Commerce in 2007, relaunched it as The B2B eCommerce Agency in Baltimore, and wrote Closing the Digital Revenue Gap . Justin King sat down with him to dig into a question many manufacturers haven't asked themselves: if the factory floor runs on senso...

Slava Kravchuk is CEO of Atwix , a B2B eCommerce agency that has grown from a one-man open-source shop into a fifty-person team across ten countries, implementing platforms and building AI and automation solutions for B2B companies across the US, Canada, and Europe. Jason Hein sat down with Slava to unpack why choosing an eCommerce platform is only half the decision, and why the implementation par...

Sean McAuliffe spent 20 years in wholesale distribution, building a car-key and locksmith supply business from a couple hundred dollars into an eight-figure company before selling to private equity in 2019. Along the way he ran sales, purchasing, picking, packing, and marketing, and later served as CMO for the company that acquired his business. Jason Hein sat down with Sean to challenge one of B2...

Kris Harrington is CEO and co-founder of GenAlpha Technologies, where she helps manufacturers and dealers move from static, physical support to connected digital experiences, spanning product configurators, eCommerce, warranty management, and interactive manuals. Her path started in the US Navy as a machinist mate, then took her through Bucyrus International (later acquired by Caterpillar), moving...

Dylan Telford spent more than 20 years across store, digital, and supply chain operations at major omnichannel retailers before moving into consulting, where he now leads Order Operations at Aries Solutions, a systems integrator based in Columbus, Ohio, with teams spanning the US, Canada, India, and Latin America.  Rutvee Shah has spent 14 years building and scaling SaaS platforms for eCommerce an...

Wayne Teigen studied international business right as eCommerce first hit the scene, then spent years implementing IBM WebSphere Commerce for companies across South America before the region had caught up to what was happening in the US. He now leads Enterprise Strategy and Solutions at Intershop Communications, one of the longest-standing eCommerce platforms in the world and the company credited w...

Graham Lubie started his career at Accenture before moving into strategy and marketing leadership roles in technology, and now leads the digital group at THE·TEAM, the parent company behind Cadent Commerce, a B2B-focused practice built to help manufacturers and distributors navigate eCommerce and digital transformation. Justin King sat down with Graham to talk through the AI enablement pyramid, a...

Adrienne Hartman started her career as a COBOL developer, helped Lands' End navigate the earliest days of B2B e-commerce, and has spent the last 19 years building the marketing and digital commerce engine at J. J. Keller & Associates, growing her team from six people to 175 along the way. Justin King sat down with Adrienne to talk career growth, sales alignment, and what it actually takes...

Evgeny Grigul is co-founder and Chief Operating Officer of Virto Commerce, and Sasha Siniouguine is the company's co-founder and CEO. Between them they have spent more than two decades building B2B eCommerce platforms. Sasha built his first eCommerce store in 2002. Evgeny spent years running one of Alibaba's largest foreign partner marketplaces. Since founding Virto in 2011, they have bu...

Dechay Watts is the VP of Digital Marketing Services at Smith Commerce, a performance commerce agency helping brands scale digital sales and transformation across the customer lifecycle. She began her career in PR before moving into SEO and content strategy, co-founding SPROUT Content, a national content marketing agency later acquired by WPP, and has spent more than 20 years studying how B2B comp...

Radu Munteanu is the Founder & CEO of Luminos Labs, a B2B commerce systems integrator specializing in the technical complexity of mid-to-large distributors. Born and raised in Romania, he built his delivery team there over 16 years, one engineer at a time, and has spent his career studying why commerce execution gets heavier over time — and what to do about it. Justin King sat down with Radu t...

François-Jérôme Gosselin is Co-Founder and CEO of Novatize, a digital commerce consultancy that helps manufacturers, distributors, and retailers build scalable eCommerce ecosystems. Since founding the company in 2014, he has helped organizations navigate digital transformation through commerce strategy, technology, and operational execution. Justin King sat down with François-Jérôme to unpack the...

Piers Gorman is Senior Vice President, APAC and EMEA, at TreviPay, where he helps manufacturers, distributors, retailers, and marketplaces simplify B2B payments, invoicing, and trade credit across global markets. Before payments, he spent eight years in the British Army and helped build a defense consulting business across the Middle East and Africa. Justin King sat down with Piers to talk about t...

Divyaanshu Makkar is co-founder of WizCommerce, a B2B e-commerce platform built to give mid-market wholesalers and distributors the same capabilities as enterprise software, without the enterprise price tag or an 18-month implementation. Colleen Daly is VP at Howard Elliott, a home decor manufacturer and importer of mirrors, accent furniture, and decorative accessories, where she owns customer suc...

Lorrie Mizuko has launched virtual reality technology in 20 countries, owned North American online sales for mobile at HTC, and helped brands like Sony and Samsung figure out how to sell direct to consumers for the first time. Now she runs digital marketing for ADI Global Distribution, a global B2B powerhouse that won the 2025 B2B eCommerce Industry Award for enterprise distribution. Sarah Falcon...

A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work. In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCentric, about connected commerce and the procurement systems that shape real B2B buying behavior. They discuss why buyers often start inside Coupa, SAP A...

In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work. AJ breaks down how strong executive alignment, transparency, and company-wide adoption helped drive digital forward at ARG Industrial—proving that success isn’t about team size, but alignment across the business. Bob adds...

In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries. AJ shares how his team grew online revenue from just 2–3% to 25% by focusing on what truly matters in B2B, building tools that create real value for customers and save them time on th...

In this episode of the B2B eCommerce Show, Justin King speaks with Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital, about key insights from Deloitte’s latest B2B eCommerce study and what separates high-performing organizations.  Paul explains how companies adopting commerce and AI are achieving up to 110% more growth, while also facing increasing pressure from limited budgets and...

In this episode of the B2B eCommerce Show, Justin King speaks with Rob Gonzalez, Co-Founder and Chief Strategy & Innovation Officer of Salsify, about the role of product data in modern commerce and the shift toward AI-driven buying experiences. Rob explains the concept of the digital shelf and why brands must optimize product content across multiple channels. He also breaks down Product Experi...

In this episode of the B2B eCommerce Show, Sarah Falcon speaks with Jennifer Watters, who leads B2B eCommerce for Industrial Distribution at 3M, about how AI is transforming technical sales and digital customer engagement. Jennifer shares the strategy behind Ask 3M, an AI-powered assistant designed to help engineers and customers quickly identify the right adhesives and bonding solutions across 3M...

In this episode of the B2B eCommerce Show, Justin King sits down with Sarah Falcon to explore how the B2B eCommerce Association is redefining digital transformation for manufacturers and distributors. Justin breaks down the association’s three core pillars: Education, Events, and Media. From the Level 1 Certification becoming a common language for entire ecosystems, to executive training and upcom...