B2B eCommerce Show

Radu Munteanu is the Founder & CEO of Luminos Labs, a B2B commerce systems integrator specializing in the technical complexity of mid-to-large distributors. Born and raised in Romania, he built his delivery team there over 16 years, one engineer at a time, and has spent his career studying why commerce execution gets heavier over time — and what to do about it. Justin King sat down with Radu t...

François-Jérôme Gosselin is Co-Founder and CEO of Novatize, a digital commerce consultancy that helps manufacturers, distributors, and retailers build scalable eCommerce ecosystems. Since founding the company in 2014, he has helped organizations navigate digital transformation through commerce strategy, technology, and operational execution. Justin King sat down with François-Jérôme to unpack the...

Piers Gorman is Senior Vice President, APAC and EMEA, at TreviPay, where he helps manufacturers, distributors, retailers, and marketplaces simplify B2B payments, invoicing, and trade credit across global markets. Before payments, he spent eight years in the British Army and helped build a defense consulting business across the Middle East and Africa. Justin King sat down with Piers to talk about t...

Divyaanshu Makkar is co-founder of WizCommerce, a B2B e-commerce platform built to give mid-market wholesalers and distributors the same capabilities as enterprise software, without the enterprise price tag or an 18-month implementation. Colleen Daly is VP at Howard Elliott, a home decor manufacturer and importer of mirrors, accent furniture, and decorative accessories, where she owns customer suc...

Lorrie Mizuko has launched virtual reality technology in 20 countries, owned North American online sales for mobile at HTC, and helped brands like Sony and Samsung figure out how to sell direct to consumers for the first time. Now she runs digital marketing for ADI Global Distribution, a global B2B powerhouse that won the 2025 B2B eCommerce Industry Award for enterprise distribution. Sarah Falcon...

A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work. In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCentric, about connected commerce and the procurement systems that shape real B2B buying behavior. They discuss why buyers often start inside Coupa, SAP A...

In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work. AJ breaks down how strong executive alignment, transparency, and company-wide adoption helped drive digital forward at ARG Industrial—proving that success isn’t about team size, but alignment across the business. Bob adds...

In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries. AJ shares how his team grew online revenue from just 2–3% to 25% by focusing on what truly matters in B2B, building tools that create real value for customers and save them time on th...

In this episode of the B2B eCommerce Show, Justin King speaks with Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital, about key insights from Deloitte’s latest B2B eCommerce study and what separates high-performing organizations.  Paul explains how companies adopting commerce and AI are achieving up to 110% more growth, while also facing increasing pressure from limited budgets and...

In this episode of the B2B eCommerce Show, Justin King speaks with Rob Gonzalez, Co-Founder and Chief Strategy & Innovation Officer of Salsify, about the role of product data in modern commerce and the shift toward AI-driven buying experiences. Rob explains the concept of the digital shelf and why brands must optimize product content across multiple channels. He also breaks down Product Experi...

In this episode of the B2B eCommerce Show, Sarah Falcon speaks with Jennifer Watters, who leads B2B eCommerce for Industrial Distribution at 3M, about how AI is transforming technical sales and digital customer engagement. Jennifer shares the strategy behind Ask 3M, an AI-powered assistant designed to help engineers and customers quickly identify the right adhesives and bonding solutions across 3M...

In this episode of the B2B eCommerce Show, Justin King sits down with Sarah Falcon to explore how the B2B eCommerce Association is redefining digital transformation for manufacturers and distributors. Justin breaks down the association’s three core pillars: Education, Events, and Media. From the Level 1 Certification becoming a common language for entire ecosystems, to executive training and upcom...

In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management, to explore what he calls “Big C Commerce”, the omnichannel reality of how B2B companies actually make money. David explains why commerce in B2B is far more than a storefront or checkout experience. For complex manufacturers and distributors, revenue flows through multiple channe...

In this episode of the B2B eCommerce Show, Justin King sits down with Richard Carney, Founder of MightyRep, to discuss how distributors and manufacturers can better connect with active buyers and transact orders electronically. With more than 25 years of experience in procurement and logistics technology, Richard shares lessons from building and exiting a procurement-to-payment platform that proce...

In this episode of the B2B eCommerce Show, Justin King sits down with Ty Sweet, Senior Technical Marketing Engineer at KIBO, to break down a hard truth in B2B commerce: orders are messy, and most systems weren’t built to handle that complexity in real time. Ty explains why split shipments, backorders, contract pricing, dropship vendors, multiple warehouses, and multiple ERPs quickly turn “simple”...

In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce. Matthew shares TORQ’s journey implementing the Entrepreneurial Operating System (EOS), why structure and accountability became essential as...

In this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integrations. Tom and Ethan share how manufacturers and distributors are struggling with complex ERP environments, legacy systems, and multi-ERP realities created thr...

In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online. As a founder of Enterworks, one of the original PIM companies, Bob helped shape how product information became a core driver of digital commerce. He later launched B2X Partners, adv...

In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce. With more than two decades of leadership in the enterprise PIM and MDM space, Kerry shares a rare, end-to-end perspective on the evolution of product content, from...

In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution. With nearly 13 years in eCommerce and more than a decade in IT, Marc shares hands-on insights from the trenches—covering how AI agents are makin...

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy. With over 25 years of experience in eCommerce, Jason shares practical insights on why adoption matters more than platforms, how conversational AI enables commerce through exi...

In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce. With over 15 years of experience solving complex eCommerce challenges, Brendan shares how his background in manufacturing guides his approach to building digital ecosystems...

In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences. As B2B eCommerce outpaces B2C in volume, legacy payment systems are struggling to keep up. Özlem and Francois break down why traditional...

In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the future. The conversation covers everything from breakin...

In this episode of the B2BEA Insider, Justin King speaks with Kris Harrington, President and COO of GenAlpha, about the unique challenges and opportunities of building eCommerce solutions for OEMs and manufacturers, especially in the complex world of aftermarket parts. With deep experience in both manufacturing and digital transformation, Kris shares the story behind founding GenAlpha and the deve...