Approaching Schools

Ready to Stop Hoping Schools or Nurseries Book (and Start Knowing How to Fill Your Diary)? If you want more school and nursery bookings, but you don’t want to rely on word of mouth, random enquiries or simply sending more emails, come and join me for my Get Fully Booked in Schools Masterclass. I’ll show you the three things you need to get right to create more consistent school and nursery booking...

Ready to get more strategic about getting into schools? All of these changes create huge opportunities for external providers… but knowing what's changing in education isn't the same as knowing how to turn that opportunity into consistent school and nursery contracts. Inside the Approaching Schools Academy, you'll learn how school and nursery decision-makers actually think, plan, bu...

What if the biggest thing holding your business back isn't your marketing... ...it's the identity you've accepted? In this episode, I'm exploring why I believe the children's activity industry has been thinking about itself the wrong way for years. We dive into why labels like activity provider , club provider and extra-curricular provider may be limiting the way schools p...

Now if today's episode has hit a nerve and you've realised your school or nursery outreach currently lives across notebooks, sticky notes, emails and your memory, I've put together something that can help. It's called the Fully Booked In Schools Roadmap and it walks you through the process of building a predictable pipeline of school and nursery opportunities. Get your copy her...

In this episode of the Approaching Schools podcast, I share why relying only on public classes can keep your income unstable and how building long-term nursery partnerships can change that.  I talk about what nursery leaders are really dealing with right now – funding pressures, staff workload, and school readiness,  and why they don’t buy “activities”, they buy outcomes.  You’ll hear how to refra...

If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignore Piecing together bookings term by term Relying only on public classes for income Then come and work with me and my team in the Approaching Schools Academy, where we will show you a better way. Inside this programme, you will learn a step-by-step strateg...

If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignore Piecing together bookings term by term Relying only on public classes for income Then the Get Fully Booked In Schools Masterclass will show you a better way. Inside this training, Cerys breaks down the Position → Approach → Secure method used by hundred...

Approaching Schools LIVE: The Offer Approval Experience On March 28th in central Birmingham, the goal isn’t just to help you create an offer. It’s to help you create an offer that feels safe for schools to approve. An offer that aligns with how schools and nurseries actually make decisions. An offer that reduces risk in the mind of the decision-maker before you ever press send. Because when your o...

To grow your partnerships this year, you need to align with how school and nursery decision makers think.  This is exactly why I run the Approaching Schools Challenge… because in this free one week training, we don’t just tweak your emails - we retrain your brain from parent-selling to education-partner thinking. That’s when schools and nurseries stop feeling intimidating…and start feeling logical...

If this episode resonated with you and you’re ready to lead your business in schools at the next level,  Click to open WhatsApp, type “VIBE” and press send.   I’ll let you know if Q1 of my mastermind is the right level for you. This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking  management software! Say goodbye to admin overload and h...

Having worked with 8,551 providers in the Approaching Schools Challenge, I’ve realised that following up is actually the biggest challenge most people have.  If that’s you, I want to share something with you.  Click to open WhatsApp, type “Follow Up” and press send.   I’ll let you in on the biggest difference I see between providers who get schools and nursery contracts after the challenge and tho...

💎 Introducing the VIBE Mastermind - Valuing Impact, Building Enrichment. It’s a year-long mastermind for established providers who are already partnering with schools or nurseries and want to scale with more strategy, more confidence, and more community. Inside VIBE, we’ll meet every month online - and every quarter in person - to plan, grow and lead together. We’ll map your income, impact and vi...

If you’re ready to step into your identity as an essential education partner and approach schools or nurseries this academic year, take the Approaching Schools Challenge! This 1 week free training has been tried and tested by over 8,000 providers in the last 6 years.  The methods have been endorsed by senior leaders in schools and nurseries and you’ll get free feedback and Q&A every step of th...

If you’re ready to make more money from your school or nursery partnerships , my one-off London mastermind day on 18th October is for you.  We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem.  You’ll even get to work on your money leaks and leave with y...

Read all about my story from shy child to TEDx speaker, empowering thousands of providers to approach schools or nurseries and have a bigger impact on children’s lives.  Plus, get inspired by 13 other incredible stories of success beyond the stage, told by performers who pivoted into business.  Get your copy of the no.1 Best Seller “Spotlight On Success” now at https://amzn.to/3Ihjcs5 This episode...

Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies   This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software! Say goodbye to admin overload and hello to...

Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https:...

If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and th...

If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme. You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applicatio...

Turn your school assemblies into sold out clubs! Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks!  See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March! This episode of...

If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January!...

If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com Or if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even s...

If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme.  Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months! Go to https://cerysk...

Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year.  If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academi...

To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September.  Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548 Join the discussion in Approaching Schools Community For Chi...